Tuesday
Mar092010

Yankees, New Era, ESPN Ready To Roll With College Football Pinstripe Bowl

March 9, 2010: Officials of the New York Yankees and the NCAA have unveiled plans for the New Era Pinstripe Bowl, a post-season college football bowl game that will debut this year at Yankee Stadium on Thursday, Dec. 30.

New Era has signed a four-year deal as title host of the game, which will match the Big East team with the third-best conference record against the Big 12 team with the sixth-best conference record after BCS selections. This will be the second college football game at the new Yankee Stadium, which opened prior to the 2009 MLB season, and the first college football bowl game in The Bronx (site of the old and now new Yankee Stadium since 1923) since Dec. 15, 1962, when Nebraska faced Miami (Fla.) in the former Yankee Stadium.

Yankee Stadium will also be the site of a regular-season game between Notre Dame and Army on Nov. 20, which will be the first in what is planned as a series of Army games.

The Big East and Big 12 said their deals to participate in the New Era Pinstripe Bowl also run through 2013. Although the date may vary, it will always be played between Christmas and New Year's.

In addition, ESPN said it has signed a multiyear deal with the New York Yankees for exclusive national TV and radio rights to the New Era Pinstripe Bowl. As part of the agreement, the game will be televised by ESPN, broadcast on ESPN Radio and can be simulcast on ESPN360.com and ESPN Mobile TV through the 2015 season.

Financial terms of New Era's title sponsorship deal were not revealed, but also includes exclusive rights to game-related head wear and non-exclusive apparel licensing rights to game-related merchandise..

According to New Era, both teams will arrive in New York on Dec. 27, with the Big East team staying at the Grand Hyatt and the Big 12 team staying at the Sheraton New York. Players, coaches and university staff will take part in events in the days prior to the game, "showcasing their respective universities to the New York metropolitan area." Discounts, promotions, events and special offers will take place throughout New York to "create an unforgettable experience for fans and families of the visiting teams."

"We're very excited to be hosting the Pinstripe Bowl," Hal Steinbrenner, Yankees managing partner, said during a press conference at Yankee Stadium. Referring to his father, George Steinbrenner, who has been principal owner of the Yankees since 1973, Hal Steinbrenner commented, "Football’s always been a love of my dad — he played it, he coached it. We made it a point when we built this stadium to ensure it was a year-round, multi-sport venue, and it will be that. There is more to come. Football is going to be a big part of it in 2010, and football's going to be a big part of it in the years to come."

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