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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar052018

Pizza Hut Orders More Pie Tops, With Extra Toppings, For March Madness Munchies

By Barry Janoff

March 5, 2018: Last year, Pizza Hut, the official pizza of NCAA March Madness and the Final Four, hit the court running when it introduced Pie Tops, which allows people via Bluetooth to order Pizza Hut pies directly from the kicks.

Pizza Hut is bringing back Pie Tops for the upcoming Madness but with some additions.

Similar to last year, the Pie Tops II are equipped with Bluetooth technology that links the shoe to the user's phone and Pie Tops app, allowing them to press a smart button in the shoe's tongue and instantly submit a pizza order.

Now, a button in the other links the user's shoe to their TV through applicable cable providers to pause the TV so they don't miss any of the action when answering the door to get their delivery.

One intro spot, Pie Tops 2.0, explains how the two buttons work. A second spot shows them in action, with a group of friends watching a hoops game and pausing to order a pie, then also pausing the on-court action, much to the annoyance of the coaches and refs.

In addition to TV, support includes Internet, social media and on-site activation at March Madness games.

Lead agencies are The Martin Agency and Deutsch.

Pizza Hit partnered with sneaker designer Dominic Chambrone, aka ‘”The Shoe Surgeon,” to design the Pie Tops. This year's version comes in two colorways: red and wheat.

"This year, the Pie Tops II were created to showcase our focus on giving customers the best delivery experience while making sure that tournament fans can feed their pizza craving without missing a moment of the action," Zipporah Allen, CMO for Pizza Hut, said in a statement.

"It's called March Madness for a reason. We don't want anyone to miss a play while answering the door to get their pizza."

Pizza Hut said that 50 pairs of Pie Tops II would be available for the public to purchase on March 19 on the fashion and lifestyle global e-commerce site from Hypebeast, with details to follow.

In addition to the new color scheme and ordering/pause capabilities built into the tongue, the kicks will have such unique features as “extreme marinara splash, cheese -rater mesh and branded Pizza Hut lace tags."

According to Ellen Lucey, NCAA director of championships and alliances, corporate relations, marketing and branding, "Pizza Hut continues to bring us unique ideas to heighten the excitement that surrounds NCAA championships. We are thrilled with Pie Tops II making its return to March Madness.”

Pizza Hut last week signed as the official pizza sponsor for the NFL, replacing Papa John’s.

March Madness

NFL Fills Order With Pizza Hut-Hut-Hut

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