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NEWS REAL

• Steve Phelps has been named Nascar President, effective Oct. 1, replacing Brent Dewar, who has “elected to step down and will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019.”  Phelps joined Nascar in 2005.

• On Location Experiences,  the official hospitality partner of the NFL has signed Hall of Famers Emmitt Smith as Brand Ambassador for Super Bowl LIII in Atlanta this February. Joining Emmitt Smith will be 16 NFL Legends who will all attend one of the three, exclusive pre-game tailgates hosted by On Location.

• The College Sports Information Directors of America, Associated Press and the Fiesta Bowl Organization said they would recognize college football players who have overcome adversity with a new honor, the Mayo Clinic Comeback Player of the Year Award.  During the 2018 college football season, 30 student-athletes from all levels of college football who have overcome injury, illness or other challenges will be recognized as Mayo Clinic Comeback Player of the Year Nominees. At the end of the season, three student-athletes will be chosen as Mayo Clinic Comeback Player of the Year Award winners.

POLL POSITION
What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar052018

Pizza Hut Orders More Pie Tops, With Extra Toppings, For March Madness Munchies

By Barry Janoff

March 5, 2018: Last year, Pizza Hut, the official pizza of NCAA March Madness and the Final Four, hit the court running when it introduced Pie Tops, which allows people via Bluetooth to order Pizza Hut pies directly from the kicks.

Pizza Hut is bringing back Pie Tops for the upcoming Madness but with some additions.

Similar to last year, the Pie Tops II are equipped with Bluetooth technology that links the shoe to the user's phone and Pie Tops app, allowing them to press a smart button in the shoe's tongue and instantly submit a pizza order.

Now, a button in the other links the user's shoe to their TV through applicable cable providers to pause the TV so they don't miss any of the action when answering the door to get their delivery.

One intro spot, Pie Tops 2.0, explains how the two buttons work. A second spot shows them in action, with a group of friends watching a hoops game and pausing to order a pie, then also pausing the on-court action, much to the annoyance of the coaches and refs.

In addition to TV, support includes Internet, social media and on-site activation at March Madness games.

Lead agencies are The Martin Agency and Deutsch.

Pizza Hit partnered with sneaker designer Dominic Chambrone, aka ‘”The Shoe Surgeon,” to design the Pie Tops. This year's version comes in two colorways: red and wheat.

"This year, the Pie Tops II were created to showcase our focus on giving customers the best delivery experience while making sure that tournament fans can feed their pizza craving without missing a moment of the action," Zipporah Allen, CMO for Pizza Hut, said in a statement.

"It's called March Madness for a reason. We don't want anyone to miss a play while answering the door to get their pizza."

Pizza Hut said that 50 pairs of Pie Tops II would be available for the public to purchase on March 19 on the fashion and lifestyle global e-commerce site from Hypebeast, with details to follow.

In addition to the new color scheme and ordering/pause capabilities built into the tongue, the kicks will have such unique features as “extreme marinara splash, cheese -rater mesh and branded Pizza Hut lace tags."

According to Ellen Lucey, NCAA director of championships and alliances, corporate relations, marketing and branding, "Pizza Hut continues to bring us unique ideas to heighten the excitement that surrounds NCAA championships. We are thrilled with Pie Tops II making its return to March Madness.”

Pizza Hut last week signed as the official pizza sponsor for the NFL, replacing Papa John’s.

March Madness

NFL Fills Order With Pizza Hut-Hut-Hut

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