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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan072013

Pizza Hut Putting The 'Hut' Into Consumer-Generated Super Bowl Commercial

Special to NYSportsJournalism.com

January 7, 2013: Pizza Hut is not the official pizza partner of the NFL — that designation belongs to Papa John's — but with the word "hut" in its name, it does have an edge in the football marketing category.

Pizza Hut has unveiled a multi-media campaign that encourages consumers and NFL fans to make the most of "hut." The brand is asking people to upload videos of their best "Hut! Hut! Hut!" call, which "could become part of a Pizza Hut user-generated commercial to air on Feb. 3" before Super Bowl XLVII.

A launch TV spot shows football players from pee-wee and casual to the pros on various fields of play, with snippets of real and would-be signal callers using the "Hut! Hut! Hut!" call. Pizza Hut said that now through 11:59 PM on Jan. 20, 2013, people can upload "their most energetic, creative, authentic and/or silly 15-second 'Hut' calls" to a video contest tab on the Pizza Hut Facebook fan page.

Social media support also includes Twitter and an alliance with Zooppa, a crowd-sourcing and video content aggregator.

An estimated 48 million people ordered takeout or delivery food during Super Bowl XLVI this past February, with more than 60% of them ordering pizza, according to the National Restaurant Assn.

According to Pizza Hut, quarterbacks shout "Hut" about 133 times a game and the word "Hut" is used more than 5 million times by quarterbacks each year. That does not include the 1.6 million times "Hut" is heard inside Pizza Hut locations every Sunday or the 480 million times "Hut" is heard inside Pizza Huts every year.

Pizza Hut said that vdeos should feature live-action, real people saying the word "Hut!" to simulate the start of a football play in a lively, engaging, funny, football manner.

In addition to being considered for the Super Bowl day TV spot, Pizza Hut is offering consumers an opportunity to win $15,000 in total prizes. (Full details here.)

Rival Papa John's has purchased air time during the Super Bowl and has had a season-long campaign with quarterback Peyton Manning of the Denver Broncos and Papa John's CEO John Schnatter.

"The day of the big game is our busiest time of the year and we plan to share in the excitement with our fans more than ever this season."

According to Kurt Kane, CMO for Pizza Hut, "The day of the big game is our busiest time of the year and we plan to share in the excitement with our fans more than ever this season. Our brand ideal is simple: Turn good times into great times. That's what Pizza Hut can deliver with a once-in-a-lifetime opportunity for fans to star in one of our commercials."

Peyton Manning Loves Him Some Papa John's Pizza

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