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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan072013

Pizza Hut Putting The 'Hut' Into Consumer-Generated Super Bowl Commercial

Special to NYSportsJournalism.com

January 7, 2013: Pizza Hut is not the official pizza partner of the NFL — that designation belongs to Papa John's — but with the word "hut" in its name, it does have an edge in the football marketing category.

Pizza Hut has unveiled a multi-media campaign that encourages consumers and NFL fans to make the most of "hut." The brand is asking people to upload videos of their best "Hut! Hut! Hut!" call, which "could become part of a Pizza Hut user-generated commercial to air on Feb. 3" before Super Bowl XLVII.

A launch TV spot shows football players from pee-wee and casual to the pros on various fields of play, with snippets of real and would-be signal callers using the "Hut! Hut! Hut!" call. Pizza Hut said that now through 11:59 PM on Jan. 20, 2013, people can upload "their most energetic, creative, authentic and/or silly 15-second 'Hut' calls" to a video contest tab on the Pizza Hut Facebook fan page.

Social media support also includes Twitter and an alliance with Zooppa, a crowd-sourcing and video content aggregator.

An estimated 48 million people ordered takeout or delivery food during Super Bowl XLVI this past February, with more than 60% of them ordering pizza, according to the National Restaurant Assn.

According to Pizza Hut, quarterbacks shout "Hut" about 133 times a game and the word "Hut" is used more than 5 million times by quarterbacks each year. That does not include the 1.6 million times "Hut" is heard inside Pizza Hut locations every Sunday or the 480 million times "Hut" is heard inside Pizza Huts every year.

Pizza Hut said that vdeos should feature live-action, real people saying the word "Hut!" to simulate the start of a football play in a lively, engaging, funny, football manner.

In addition to being considered for the Super Bowl day TV spot, Pizza Hut is offering consumers an opportunity to win $15,000 in total prizes. (Full details here.)

Rival Papa John's has purchased air time during the Super Bowl and has had a season-long campaign with quarterback Peyton Manning of the Denver Broncos and Papa John's CEO John Schnatter.

"The day of the big game is our busiest time of the year and we plan to share in the excitement with our fans more than ever this season."

According to Kurt Kane, CMO for Pizza Hut, "The day of the big game is our busiest time of the year and we plan to share in the excitement with our fans more than ever this season. Our brand ideal is simple: Turn good times into great times. That's what Pizza Hut can deliver with a once-in-a-lifetime opportunity for fans to star in one of our commercials."

Peyton Manning Loves Him Some Papa John's Pizza

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