Top
NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Oct292014

NBA Swingmen Howard, Wiggins, Lillard, Noah Have Fun On Adidas Playground

By Barry Janoff

October 28, 2014: To help celebrate the opening of the 2014-15 NBA season, adidas is putting its top hoops endorsers on stage and letting them play around.

Adidas, the league's official uniform and apparel supplier, this week unveils "NBA Swingman," an homage campaign to support the brand's revamped NBA jersey design. The multi-platform effort is anchored by five humorous TV spots starring, respectively, Dwight Howard (Houston Rockets), Andrew Wiggins (Minnesota Timberwolves), Damian Lillard (Portland Trail Blazers), Kenneth Faried (Denver Nuggets) and Joakim Noah (Chicago Bulls).

Howard's "Swingman" spots breaks this week, with the others to follow in the coming weeks. The spots were created in-house.

The five players are each seen in a variety of situations in which their “Swingman” body-doubles take over for the NBA superstars in challenging situations. According to adidas, the new Swingman jerseys were "created with a similar concept in mind — bring fans closer to the game than ever before with an updated design featuring premium materials and an improved fit."
 
"Each season we look for new ways to entertain fans and showcase our latest gear,” Chris Grancio, adidas global basketball general manager, said in a statement. “The new Swingman jerseys are more similar to on-court authentic jerseys than ever before, and the TV spots celebrate that in a fun way.”

In addition to TV, the “NBA Swingman” campaign includes Internet, digital, POP and such social media destinations as Facebook, Twitter and YouTube.

The spots will air across the league’s national broadcast partners — ABC, ESPN, TNT and NBA TV — as well as its regional sports networks. The NBA will also air international versions of the spots in "key regions."

In the Howard spot, we see the 6' 11", 265-lb. center for the Rockets next to his "body double," a guy built like 5' 4" actor Kevin Hart. The stand-in is wearing Howard's Swingman jersey and, with "a little magic here and there," as Howard explains, the smaller guy gets to dunk, dribble and put on NBA-type moves. A voiceover explains,"Get the new NBA Swingman jerseys, because there is a little Swingman in all of us." (See the full spot here.)

According to Salvatore LaRocca, president, global operations and merchandising for the NBA, “We continue to work closely with adidas to enhance the NBA experience for our fans around the world, The new Swingman jersey is an updated version of our most successful apparel product and we’re excited to introduce this new product with a unique marketing campaign.”

The adidas NBA Swingman jerseys are available at NBAStore.com, the NBA Store on Fifth Avenue in New York and via team retailers (MSRP $110 adult, $75 youth).

Back to Home Page