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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Jan292013

Super Bowl Poll: Ad Watching Still Strong On TV, But Online, Mobile Gaining Strength

By Barry Janoff

January 28, 2013: In preparation for Super Bowl XLVII, companies paid an average of $3.8 million for a 30-second commercial on CBS, with some spending as much as $4 million, according to the network.

From 2003 through 2012 (Super Bowl XXXVIII through Super Bowl XLVI), the average rate for a 30-second spot during the national broadcast of the Super Bowl has increased by more than 60%, with the game generating $1.85 billion of cumulative network advertising sales from more than 130 marketers, according to marketing a research firm Kantar Media, New York.

During that time, the top five Super Bowl advertisers — Anheuser-Busch InBev, Pepsico, General Motors, Coca-Cola and Walt Disney — having spent $683.6 million for airtime during the game, accounting for 37%t of total advertising revenue, per Kantar.

So it should be good news in corporate America that a new poll commissioned by Harris Interactive has confirmed what a lot of people already recognize and what all Super Bowl advertisers want to believe: More than half of the people who watch the Super Bowl also tune in to watch the commercials.

Of at least equal importance, 28% of women and 12% of men say they will watch Super Bowl XLVII on Feb. 3 "predominantly or exclusively for the ads," according to the just-release study.

The Super Bowl ad survey was conducted for Hanon McKendry, Grand Rapids, Mich., by Harris Initeractive.

"Ads continue to be an important part of the full Super Bowl entertainment package," Bill McKendry, founder and chief creative officer for Hanon McKendry, said in a statement. "And trends show that entertainment carries over to the other three screens — computers, smart phones and tablets — which gives advertisers even more bang for their 3.8 million bucks."

During Super Bowl XLV in 2010, an average of 111 million people watched the game on Fox. Last year, more than 111.1 million watched Super Bowl XLVI on NBC, an all-time record for a broadcast in the U.S., according to the NFL.

According to the Hanon McKendry study, 71% of U.S. adults plan to watch Super Bowl XLVII, a number that "has remained fairly steady" since Hanon McKendry began the poll in 2006.

The study also confirmed consistently strong interest in Super Bowl advertising over the past eight years, with 54%-57% of adult viewers each year saying they tune in as much or more for the ads as for the game.

In addition, the survey results had good news for companies that have spent ad dollars on other media to reach people on Super Bowl Sunday.

TV is still the way most people watch the game (93%), but 41% said computers were important, 28% cited smart phones and 25% named tablets.

TV is still the way most people watch the game, with 93% of those surveyed saying the broadcast experience is "at least somewhat important in order to have the best pre-game, game-day and post-game experience."

However, 41% said that computers were at least somewhat important, 28% cited smart phones and 25% said that tablets are at least somewhat important.

Demographics are of key interest in breaking down Super Bowl viewership, according to Hanon McKendry. The leading proponents of computer, smart phone and tablet use were people ages 18-34, the lowest people 55 and older. The strongest TV viewership is among people ages 35-44 (95%), followed by people ages 45-54 (94%).

The Harris Interact poll was conducted online by Hanon McKendry among 2,166 U.S. adults ages 18 and older in January. 

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