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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May012017

Seeking To Drive Global Tennis Strategy, Porsche Signs Wheel Deal With WTA

By Barry Janoff

April 30, 2017: Fresh off its success in the Porsche Grand Prix, during which Maria Sharapova made her return to competitive tennis after a 15-month suspension, Porsche has signed a multi-year deal naming it the title sponsor for the WTA Finals qualification platform.

The season-long effort will be known as the "Porsche Race to Singapore," which culminates at the BNP Paribas WTA Finals Singapore presented by SC Global in October, which features the top eight women’s singles players and top eight doubles teams.

Financial terms were not disclosed.

"We have seen a strong, intense and successful partnership and cooperation between Porsche and the WTA," Detlev von Platen, executive board member responsible for sales and marketing for Porsche AG, said during a media conference in Stuttgart to unveil the alliance with the WTA. "We have seen it in Stuttgart (at the Porsche Grand Prix) and now we want to see it on an international basis. We now have conceived the Race to Singapore with the WTA."

Under the re-imagined Porsche Race to Singapore, 57 tournaments — 53 WTA events plus the four Grand Slams — leading into the WTA Finals each represent one lap of the Porsche Race to Singapore.

Each tournament will be noted in campaign graphics with a lap number (reflecting the tournament number within the season) on a pit lane signpost.

The player who finishes the regular season as the No.1 player on the Porsche Race to Singapore leaderboard, by collecting the most points after lap 57, will not only earn a spot in the season-ending showpiece but also be presented with a new Porsche 911 GTS Cabriolet.

Porsche has been the official automotive sponsor of the BNP Paribas WTA Finals Singapore presented by SC Global since 2015. In addition, the Stuttgart-based company has been a sponsor for the Porsche Tennis Grand Prix since 1978 and has served as the event owner and organizer since 2002.

"We are always looking for partnerships in tournaments, but the standard has been set by Porsche with its unwavering commitment to our sport," Steve Simon WTA chairman and CEO, said during the media event. "Aligning Porsche with our great athletes is something very special."

Sponsorship spend on tennis reached hit a record $801 million in 2016, up 4.2% from the $769 million spend in 2015.

However, showing some of the shortcomings in tennis sponsorships, it lags behind the projected 4.7% rise  in overall global sponsorship spend in 2016, according to the Tennis Sponsorship Report from research and consulting firm IEG, Chicago, which was released late last year.

 The reason for tennis not keeping pace is "due to a mixed bag of activity at the world's major tennis organizations," according to IEG.

The most active category in tennis sponsorship is financial services (including banks, credit cards), followed by airlines, automotive, alcoholic beverages, non-alcoholic beverages, watches/jewelry and retail.

According to the WTA’s Simon, "The WTA is delighted to strengthen its long-standing relationship with Porsche. Porsche has supported women’s tennis for 40 years and we look forward to now creating a global footprint for the brand’s association with the WTA."

"The title sponsorship of the Porsche Race to Singapore contributes to the internationalization of our engagement in women’s tennis," said von Platen. "It intensifies our successful partnership with the WTA and enriches it with a new attractive element.

"Alongside our national activities and the Porsche Tennis Grand Prix’s worldwide presence, this new element provides value and visibility throughout the entire year in women´s tennis," said von Platen.

At Porsche Grand Prix, Sharapova Seeks Return To The Top

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