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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May012017

Seeking To Drive Global Tennis Strategy, Porsche Signs Wheel Deal With WTA

By Barry Janoff

April 30, 2017: Fresh off its success in the Porsche Grand Prix, during which Maria Sharapova made her return to competitive tennis after a 15-month suspension, Porsche has signed a multi-year deal naming it the title sponsor for the WTA Finals qualification platform.

The season-long effort will be known as the "Porsche Race to Singapore," which culminates at the BNP Paribas WTA Finals Singapore presented by SC Global in October, which features the top eight women’s singles players and top eight doubles teams.

Financial terms were not disclosed.

"We have seen a strong, intense and successful partnership and cooperation between Porsche and the WTA," Detlev von Platen, executive board member responsible for sales and marketing for Porsche AG, said during a media conference in Stuttgart to unveil the alliance with the WTA. "We have seen it in Stuttgart (at the Porsche Grand Prix) and now we want to see it on an international basis. We now have conceived the Race to Singapore with the WTA."

Under the re-imagined Porsche Race to Singapore, 57 tournaments — 53 WTA events plus the four Grand Slams — leading into the WTA Finals each represent one lap of the Porsche Race to Singapore.

Each tournament will be noted in campaign graphics with a lap number (reflecting the tournament number within the season) on a pit lane signpost.

The player who finishes the regular season as the No.1 player on the Porsche Race to Singapore leaderboard, by collecting the most points after lap 57, will not only earn a spot in the season-ending showpiece but also be presented with a new Porsche 911 GTS Cabriolet.

Porsche has been the official automotive sponsor of the BNP Paribas WTA Finals Singapore presented by SC Global since 2015. In addition, the Stuttgart-based company has been a sponsor for the Porsche Tennis Grand Prix since 1978 and has served as the event owner and organizer since 2002.

"We are always looking for partnerships in tournaments, but the standard has been set by Porsche with its unwavering commitment to our sport," Steve Simon WTA chairman and CEO, said during the media event. "Aligning Porsche with our great athletes is something very special."

Sponsorship spend on tennis reached hit a record $801 million in 2016, up 4.2% from the $769 million spend in 2015.

However, showing some of the shortcomings in tennis sponsorships, it lags behind the projected 4.7% rise  in overall global sponsorship spend in 2016, according to the Tennis Sponsorship Report from research and consulting firm IEG, Chicago, which was released late last year.

 The reason for tennis not keeping pace is "due to a mixed bag of activity at the world's major tennis organizations," according to IEG.

The most active category in tennis sponsorship is financial services (including banks, credit cards), followed by airlines, automotive, alcoholic beverages, non-alcoholic beverages, watches/jewelry and retail.

According to the WTA’s Simon, "The WTA is delighted to strengthen its long-standing relationship with Porsche. Porsche has supported women’s tennis for 40 years and we look forward to now creating a global footprint for the brand’s association with the WTA."

"The title sponsorship of the Porsche Race to Singapore contributes to the internationalization of our engagement in women’s tennis," said von Platen. "It intensifies our successful partnership with the WTA and enriches it with a new attractive element.

"Alongside our national activities and the Porsche Tennis Grand Prix’s worldwide presence, this new element provides value and visibility throughout the entire year in women´s tennis," said von Platen.

At Porsche Grand Prix, Sharapova Seeks Return To The Top

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