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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

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WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May012017

Seeking To Drive Global Tennis Strategy, Porsche Signs Wheel Deal With WTA

By Barry Janoff

April 30, 2017: Fresh off its success in the Porsche Grand Prix, during which Maria Sharapova made her return to competitive tennis after a 15-month suspension, Porsche has signed a multi-year deal naming it the title sponsor for the WTA Finals qualification platform.

The season-long effort will be known as the "Porsche Race to Singapore," which culminates at the BNP Paribas WTA Finals Singapore presented by SC Global in October, which features the top eight women’s singles players and top eight doubles teams.

Financial terms were not disclosed.

"We have seen a strong, intense and successful partnership and cooperation between Porsche and the WTA," Detlev von Platen, executive board member responsible for sales and marketing for Porsche AG, said during a media conference in Stuttgart to unveil the alliance with the WTA. "We have seen it in Stuttgart (at the Porsche Grand Prix) and now we want to see it on an international basis. We now have conceived the Race to Singapore with the WTA."

Under the re-imagined Porsche Race to Singapore, 57 tournaments — 53 WTA events plus the four Grand Slams — leading into the WTA Finals each represent one lap of the Porsche Race to Singapore.

Each tournament will be noted in campaign graphics with a lap number (reflecting the tournament number within the season) on a pit lane signpost.

The player who finishes the regular season as the No.1 player on the Porsche Race to Singapore leaderboard, by collecting the most points after lap 57, will not only earn a spot in the season-ending showpiece but also be presented with a new Porsche 911 GTS Cabriolet.

Porsche has been the official automotive sponsor of the BNP Paribas WTA Finals Singapore presented by SC Global since 2015. In addition, the Stuttgart-based company has been a sponsor for the Porsche Tennis Grand Prix since 1978 and has served as the event owner and organizer since 2002.

"We are always looking for partnerships in tournaments, but the standard has been set by Porsche with its unwavering commitment to our sport," Steve Simon WTA chairman and CEO, said during the media event. "Aligning Porsche with our great athletes is something very special."

Sponsorship spend on tennis reached hit a record $801 million in 2016, up 4.2% from the $769 million spend in 2015.

However, showing some of the shortcomings in tennis sponsorships, it lags behind the projected 4.7% rise  in overall global sponsorship spend in 2016, according to the Tennis Sponsorship Report from research and consulting firm IEG, Chicago, which was released late last year.

 The reason for tennis not keeping pace is "due to a mixed bag of activity at the world's major tennis organizations," according to IEG.

The most active category in tennis sponsorship is financial services (including banks, credit cards), followed by airlines, automotive, alcoholic beverages, non-alcoholic beverages, watches/jewelry and retail.

According to the WTA’s Simon, "The WTA is delighted to strengthen its long-standing relationship with Porsche. Porsche has supported women’s tennis for 40 years and we look forward to now creating a global footprint for the brand’s association with the WTA."

"The title sponsorship of the Porsche Race to Singapore contributes to the internationalization of our engagement in women’s tennis," said von Platen. "It intensifies our successful partnership with the WTA and enriches it with a new attractive element.

"Alongside our national activities and the Porsche Tennis Grand Prix’s worldwide presence, this new element provides value and visibility throughout the entire year in women´s tennis," said von Platen.

At Porsche Grand Prix, Sharapova Seeks Return To The Top

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