Special to NYSportsJournalism.com
June 15, 2016: Buster Posey has done such a good job as a brand ambassador for Under Armour that the sports apparel and footwear company wants him to do even more.
Baltimore-based Under Armour said it has signed Posey to a multi-year extension of their partnership, which started when Posey turned pro in 2008.
Financial terms of the deal were not shared.
According to Under Armour, Posey will continue to play a "central role for the brand through wear of Under Armour baseball gear on field and in training, and supporting key initiatives including Under Armour’s Connected Fitness and MLB licensed apparel platforms."
As part of the renewed partnership, Posey now becomes the face of Under Armour’s exclusive baseball collection in collaboration with Dick’s Sporting Goods.
"Since the day I turned pro, Under Armour Baseball has always provided me with the best gear to perform at the highest level," Posey wrote on his Twitter page. "I'm happy to announce that’s not going to change anytime soon."
The catcher for the San Francisco Giants makes about $3 million in endorsements, according to industry analysts, from deals that also include Esurance and Topps.
Posey currently stars for Esurance in a multi-layered effort that includes TV spots, "What Would Buster Do?" vignettes, Internet, social media and activation prior to and during the All-Star Game in San Diego this July.
Posey’s partnership extension with Under Armour follows on the heels of the extension revealed with the Washington National’s Bryce Harper earlier this month.
Under Armour's athlete roster also includes Stephen Curry, Cam Newton, Tom Brady, Jordan Spieth, Clayton Kershaw and Lindsey Vonn; as well as Dwayne "The Rock" Johnson and an alliance with the estate of Muhammad Ali.
According to Ryan Kuehl, vp-gobal category sports marketing for Under Armour, “Buster is everything a team could ask for in a model baseball player, and Under Armour is proud to be his long-term partner. His accomplishments speak for themselves."
Since joining the Giants, Posey has become one of just three catchers in MLB history to catch three no-hitters and win three World Series titles; is a three-time All-Star, three-time Silver Slugger and a NL batting champion.
"Buster’s humility, hunger and never-ending focus on being a better athlete and teammate every day are the values Under Armour was built on; we’re excited to see what he does next," said Kuehl.
“Under Armour has been by my side through the last seven incredible years, and I can’t wait to see what comes next,” Posey said in a statement. “I’m looking forward to continuing my relationship with Under Armour well into the future as we build on our shared commitment to performance and innovation by delivering great things to fans and aspiring athletes worldwide.”