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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan282010

Even With His Fall From Grace, Tiger Woods Still Tops The 'Power 100'

January 28, 2010: To those who do not follow sports or golf, Tiger Woods is known as the man whose accident outside of his home on Thanksgiving opened a Pandora's box of scandalous headlines and stories. Although his marketing power has taken a hit and he has not been seen on a golf course since then, Woods was so far ahead of the field at the time of his fall from grace that he is still the most powerful athlete in sports, according to a new report from Bloomberg BusinessWeek.

The Power 100 study looks not only at how athletes performed on the field, court or golf course in 2009, but also at their marketing deals and influence among consumers. According to Bloomberg BusinessWeek and CSE (formerly known as Career Sports & Entertainment), an integrated sports and entertainment company that connects brands with fans, Woods' Power 100 ranking would have put him at No. 1 "even if the rumors of his infidelity had surfaced earlier last year." People, US and OK!, among others, can attest to Woods' power to sell magazines.

Woods earned in excess of $90 million in endorsements in 2009 but Accenture and AT&T have ended their relationships with him while such partners as Gatorade, Nike, Gillette and EA are awaiting his return to the PGA Tour. The study does concede that the "question remains whether he will continue to hold the top spot now that some of his sponsors have withdrawn their support and he has taken an indefinite leave from the sport."

Lance Armstrong, No. 10 on the list, includes Michelob Ultra among his marketing partners.Following Woods in the Top 5 are LeBron James of the NBA's Cleveland Cavaliers, pro golfer Phil Mickelson, Albert Pujols of the St. Louis Cardinals and Peyton Manning of the Indianapolis Colts. Mickelson earns about $45 million a year in endorsements, second behind Woods; James tops all NBA players with an estimated $30 million in deals and Manning leads all NFL players at $13-$15 million, according to marketing analysts. Pujols takes in a relatively soft $4 million in marketing deals but scored high in this report due to his on-field prowess, which has earned him three National League MVP awards and eight All-Star Game appearances in nine seasons.

Conspicuous by their absence are women athletes. Only eight women made the Power 100, and only tennis star Serena Williams (No. 16) made the Top 20. The others were Venus Williams (No. 42), LPGA star Lorena Ochoa (No. 56), tennis player Maria Sharapova (No. 80), race car driver Danica Patrick (No. 88), the WNBA's Candace Parker (No. 92) and Diana Taurasi (No. 94) and volleyball standout Misty May-Treanor (No. 95).

The Bloomberg BusinessWeek report offers this explanation for the lack of female firepower: "[Women athletes] represented on the Power 100 are about on par with their top-level front-office counterparts. A recent analysis of staff directories from the 135-plus franchises of the NFL, MLB, NBA, NHL, and Nascar revealed that only about 11% of vice-presidencies or higher positions were filled by women."

"The question remains whether [Woods] will continue to hold the top spot now that some of his sponsors have withdrawn their support."

The Power 100 organizers also said that the dearth of women in the Power 100 is "hardly surprising when you consider that in mainstream pro sports, outside of individual endeavors such as tennis and golf, women have.037% the number of roster spots available to them as do men. The NBA has 450 active roster spots open each season (15 spots on each of its 30 franchises), as opposed to 132 in the WNBA (11 spots on 12 franchises)."

Among the Top 20, the NBA and NFL each placed five athletes, MLB and tennis had three apiece and Woods and Mickelson represented golf. the other two slots were held by Olympic swimmer Michael Phelps and pro bike rider Lance Armstrong.

The Power 100 rankings are based on a "blended mix of athletes’ ’On-Field‘ and ’Off-Field‘ performance to determine which athletes are making the greatest holistic impact in the world of sports,” Charles Dubow, who edited the Bloomberg BusinessWeek’s Power 100 Special Report, said in a statement.

According to David Newman, vp-analytics for CSE, “CSE’s approach to measuring athletes is unique because we aggregate data from a wide array of sources, both psychographic and endemic to the sport, which results in a fact-based, customizable solution which can be applied to any brand, company or sponsorship.”

On-Field scoring is determined by statistically ranking each athlete within their peer group, typically by sport, over a two-year period, using such metrics as points scored, money earned, laps lead and tournament cuts made. The ranking is then adjusted by the overall popularity of the sport itself based on an index of fan avidity and TV viewership. The Off-Field metric was broken into five components: total endorsement income; and public opinion polls to evaluate the athlete’s awareness, trustworthiness, appeal and influence to calculate power off the playing field, according to Bloomberg BusinessWeek.

The full Power 100 special report and list of 100 athletes is available here.

The 2010 Power 100 Top 20
1. Tiger Woods Golf
2. LeBron James Basketball
3. Phil Mickelson Golf
4. Albert Pujols Baseball
5. Peyton Manning Football
6. Dwyane Wade Basketball
7. Michael Phelps Olympics/Endurance
8. Adrian Peterson Football
9. Shaquille O’Neal Basketball
10. Lance Armstrong Olympics/Endurance
11. Rafael Nadal Tennis
12. Kobe Bryant Basketball
13. Larry Fitzgerald Football
14. Ryan Howard Baseball
15. Brett Favre Football
16. Serena Williams Tennis
17. Roger Federer Tennis
18. Eli Manning Football
19. Joe Mauer Baseball
20. Tim Duncan Basketball

Source: Bloomberg BusinessWeek´╗┐

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