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• Steve Phelps has been named Nascar President, effective Oct. 1, replacing Brent Dewar, who has “elected to step down and will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019.”  Phelps joined Nascar in 2005.

• On Location Experiences,  the official hospitality partner of the NFL has signed Hall of Famers Emmitt Smith as Brand Ambassador for Super Bowl LIII in Atlanta this February. Joining Emmitt Smith will be 16 NFL Legends who will all attend one of the three, exclusive pre-game tailgates hosted by On Location.

• The College Sports Information Directors of America, Associated Press and the Fiesta Bowl Organization said they would recognize college football players who have overcome adversity with a new honor, the Mayo Clinic Comeback Player of the Year Award.  During the 2018 college football season, 30 student-athletes from all levels of college football who have overcome injury, illness or other challenges will be recognized as Mayo Clinic Comeback Player of the Year Nominees. At the end of the season, three student-athletes will be chosen as Mayo Clinic Comeback Player of the Year Award winners.

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What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec212017

Chip Shot: Pringles’ 1st Super Bowl Ad To Launch Year-Long ‘Flavor Snacking’ Push

Special to NYSJ Sports-Entertainment Business News Service

December 20, 2017: People love to eat and snack on Super Bowl Sunday, and that has not gone unnoticed by Pringles.

Now, the Kellogg Co. snack brand is officially joining in on the fun with its first Super Bowl commercial.

According to Pringles, "With an estimated 11.2 million pounds of chips consumed on game day, Pringles is set to introduce Americans to an entirely new way to enjoy their Pringles: ‘Flavor Stacking.’”

The spot will launch a Pringles “Flavor Stacking” multi-media campaign, which will run throughout 2018.

Although details of the spot were not released, Pringles said it would show how each stack of chips is made with a variety of Pringles' flavor combinations, such as combining “Cheddar Cheese + Sour Cream & Onion + Jalapeño crisps to enjoy the 'Hot Tamale Stack.

“With so many delicious flavors of Pringles, the stacking possibilities are endless on game day spread.”

Support will include digital, social media (with the hash tag #PringlesStack) and POP.

Lead agency is Grey Group.

Super Bowl LII will be played on Feb. 4, 2018, in U.S. Bank Stadium in Minneapolis on NBC, which is getting upward of $5 million for a 30-second spot, according to industry analysts.

Pringles said that Super Bowl weekend is a “historically strong weekend for the Pringles brand, with in-store dollar and unit sales well above normal levels.”

According to the brand, Super Bowl LI weekend this past February was the “fourth-highest weekend in sales for the brand, falling just behind other historically salty snack oriented weekends such as July 4th and Memorial Day.”

"The Pringles Super Bowl advertisement is an opportunity to show people a fun, new way to enjoy their favorite Pringles flavors with their family and friends,” Yuvraj Arora, svp-marketing for Kellogg's U.S. Snacks division, said a statement.

“Whether there are four people at home or 30 people at your party, this idea's 'now why didn't I think of that?' spirit brings a whole new way to snack during the big game this year," said Arora.

Super Bowl

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