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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec212017

Chip Shot: Pringles’ 1st Super Bowl Ad To Launch Year-Long ‘Flavor Snacking’ Push

Special to NYSJ Sports-Entertainment Business News Service

December 20, 2017: People love to eat and snack on Super Bowl Sunday, and that has not gone unnoticed by Pringles.

Now, the Kellogg Co. snack brand is officially joining in on the fun with its first Super Bowl commercial.

According to Pringles, "With an estimated 11.2 million pounds of chips consumed on game day, Pringles is set to introduce Americans to an entirely new way to enjoy their Pringles: ‘Flavor Stacking.’”

The spot will launch a Pringles “Flavor Stacking” multi-media campaign, which will run throughout 2018.

Although details of the spot were not released, Pringles said it would show how each stack of chips is made with a variety of Pringles' flavor combinations, such as combining “Cheddar Cheese + Sour Cream & Onion + Jalapeño crisps to enjoy the 'Hot Tamale Stack.

“With so many delicious flavors of Pringles, the stacking possibilities are endless on game day spread.”

Support will include digital, social media (with the hash tag #PringlesStack) and POP.

Lead agency is Grey Group.

Super Bowl LII will be played on Feb. 4, 2018, in U.S. Bank Stadium in Minneapolis on NBC, which is getting upward of $5 million for a 30-second spot, according to industry analysts.

Pringles said that Super Bowl weekend is a “historically strong weekend for the Pringles brand, with in-store dollar and unit sales well above normal levels.”

According to the brand, Super Bowl LI weekend this past February was the “fourth-highest weekend in sales for the brand, falling just behind other historically salty snack oriented weekends such as July 4th and Memorial Day.”

"The Pringles Super Bowl advertisement is an opportunity to show people a fun, new way to enjoy their favorite Pringles flavors with their family and friends,” Yuvraj Arora, svp-marketing for Kellogg's U.S. Snacks division, said a statement.

“Whether there are four people at home or 30 people at your party, this idea's 'now why didn't I think of that?' spirit brings a whole new way to snack during the big game this year," said Arora.

Super Bowl

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