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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Apr162018

Pro Fight League Unveils $10M,126-Bout Schedule On NBCSN, Facebook Watch

NYSJ Sports-Entertainment Business News Service

April 16, 2018: The Professional Fighters League, calling itself MMA re-imagined, has unveiled its roster of 72 fighters from 13 countries and its official 11-event, 126 fight schedule, with the first PFL regular season event to be held on June 7 in New York’s Madison Square Garden Theater.

The league, co-founded by Donn Davis, Russ Ramsey and Mark Leschly, will have its bouts aired on NBCSN and Facebook Watch.

The 2018 PFL season features the 126 fights in seven regular-season competitions, a bracket-style ”win or go home” playoff and a $10 million post-season prize pool.

“PFL is the new league for the new era of MMA, the fastest-growing sport in the world,” Peter Murray, CEO for the PFL, said in a statement.

“We are confident that our innovative win-and-advance format will excite MMA fans and draw new fans to the sport. We are honored to provide these incredibly skilled athletes the opportunity to compete on a major global stage..”

All of the PFL regular season bouts will air live on Thursday in primetime during MMA Night in America on NBC Sports Network.

According to Jon Miller, president for NBC Sports. “We are looking forward to the start of the first ever 2018 PFL season on NBCSN. MMA fans now have regularly scheduled exciting live fights on Thursday nights throughout the summer.

“The PFL win and advance true sport format will be game-changing for MMA.”

PFL recently unveiled a partnerships with Mark Burnett (Survivor, The Voice, Shark Tank, The Contender), president of MGM Television Group & Digital and MGM Television, to develop and produce new content and programming for PFL’s upcoming season.

MGM and Burnett will both join as PFL investors.

The deal will feature PFL’s “What Do you Fight For?” short-form digital and social content with behind-the-scenes videos, “Top 10 of The Week," "Path to the Finals," "24:7: Life of a Fighter," and “Inside the Gym” cam.

Events televised by NBCSN will also stream on NBCSports.com and the NBC Sports app. All regular season events will have encore telecasts on NBCSN later the same night.

Facebook will also open each event with a live 30-minute pre-fight show and close with a live 30-minute post-fight show. In the U.S., fans can watch the first three hours of coverage of each event on Facebook prior to NBCSN’s presentation of the main bouts.

The season will begin with 12 athletes in each of six different weight-classes. Eight fighters from each class will earn their way into the playoff round, and one fighter in each division will earn the title of champion.

According to Carlos Silva, PFL president, “The most talented fighters from around the world will proudly fight under the PFL banner.

“In our format, every single punch and every single round matters, as fighters compete for a shot at the PFL championship. We can’t wait to see all the action in the regular season, which stars emerge post-season in October, and who will share in the biggest MMA prize pool ever on New Year’s Eve.”

The 2018 PFL season:

  • June 7: Madison Square Garden Theater, New York
  • June 21: Chicago Theater, Chicago
  • July 5: GWU Smith Center, Washington, D.C.
  • July 19: Nassau Coliseum, Long Island, NY
  • August 2: Nassau Coliseum, Long Island, NY
  • August 16: Ocean Resort Casino, Atlantic City, NJ
  • August 30: Ocean Resort Casino, Atlantic City, NJ
  • October 5: Playoff Event (Venue and City TBA)
  • October 13: Playoff Event (Venue and City TBA)
  • October 20: Playoff Event (Venue and City TBA)
  • December 31: Championship Event (Venue and City TBA)

(Tickets for the June 7 PFL1 regular season event in Madison Square Garden Theater in New York go on sale April 18 at PFLMMA.com.

See the full current roster here.

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