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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar122012

Oh, Canada: Procter & Gamble Goes For Goal With Canadian Olympic Athletes

Special to NYSportsJournalism

March 12, 2012: With the 2012 Summer Olympics fast approaching, Procter & Gamble Canada has unveiled its sponsorship of nine Canadian Olympic hopefuls as they prepare to represent the nation in  London.

The alliance was arranged in cooperation with the Canadian Olympic Committee.

The move is part of P&G's effort to support 200 athletes across its brands as part of the company's official partnership with the International Olympic Committee, the U.S. Olympic Committee and the COC for the next ten years.

According to P&G, each athlete will serve as an "ambassador for P&G brands and will be integrated across various marketing channels including advertising, in-store promotions, public relations, digital and social media."

“The Canadian Olympic Committee is pleased to partner with P&G as they continue to help make a lasting difference for athletes, moms and families in Canada and around the world,” Marcel Aubut, President, COC, said in a statement. “We appreciate their continued support of Canadian athletes on their journeys to London 2012.”

The list of athletes and P&G Canada brand support:

Adam van Koeverden, Kayak
P&G Corporate Scale

Alexandre Despatie, Diving
Gillette

Paula Findlay, Triathlon
P&G Female Beauty

Clara Hughes, Cycling
Secret

Priscilla Lopes-Schliep, Athletics, 100m hurdles
Pampers

Annamay Pierse, Swimming
Pantene

Christine Sinclair, Soccer
Tide

Mary Spencer, Boxing
COVERGIRL

Simon Whitfield, Triathlon
Duracell

Back to London 2012

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