Oh, Canada: Procter & Gamble Goes For Goal With Canadian Olympic Athletes

Special to NYSportsJournalism

March 12, 2012: With the 2012 Summer Olympics fast approaching, Procter & Gamble Canada has unveiled its sponsorship of nine Canadian Olympic hopefuls as they prepare to represent the nation in  London.

The alliance was arranged in cooperation with the Canadian Olympic Committee.

The move is part of P&G's effort to support 200 athletes across its brands as part of the company's official partnership with the International Olympic Committee, the U.S. Olympic Committee and the COC for the next ten years.

According to P&G, each athlete will serve as an "ambassador for P&G brands and will be integrated across various marketing channels including advertising, in-store promotions, public relations, digital and social media."

“The Canadian Olympic Committee is pleased to partner with P&G as they continue to help make a lasting difference for athletes, moms and families in Canada and around the world,” Marcel Aubut, President, COC, said in a statement. “We appreciate their continued support of Canadian athletes on their journeys to London 2012.”

The list of athletes and P&G Canada brand support:

Adam van Koeverden, Kayak
P&G Corporate Scale

Alexandre Despatie, Diving

Paula Findlay, Triathlon
P&G Female Beauty

Clara Hughes, Cycling

Priscilla Lopes-Schliep, Athletics, 100m hurdles

Annamay Pierse, Swimming

Christine Sinclair, Soccer

Mary Spencer, Boxing

Simon Whitfield, Triathlon

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