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Best Marketing Events March 2017
 
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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Advertising Campaigns (1)

Friday
Jun112010

MLB Stars Albert Pujols, Andy Pettitte Show Skin, Feelings In Dove Care + Men Effort

June 11, 2010: Unilever's Dove Men + Care will continue its "Journey to Comfort" campaign, which launched during Super Bowl XLIV, with stories about men being comfortable in their own skin as told by such athletes as Albert Pujols and Andy Pettitte.

The effort will be anchored by a series of online videos that show personal and intimate moments between the athletes and their families and friends. Pujols, the all-star first baseman for the St. Louis Cardinals, will star first in a 30-second teaser spot breaking on June 11 that will roll out into a 90-second spot the week of June 14. Spots featuring Pettitte, veteran star pitcher for the New York Yankees, and others will follow. Lead agency is Ogilvy & Mather.

Dove Care + Men previously featured New Orleans Saints quarterback Drew Brees in an online spot, "Victory Shower," after he was named MVP of Super Bowl XLIV.

The push, which comes not by coincidence during the week prior to Father's Day, is part of a concerted effort by such health and beauty care companies as Unilever, Procter & Gamble, Beiersdorf, Dial and other major players to move the men's grooming category beyond the traditional landscape of shaving cream and razor blades. The companies have been using macho men such as former NFL player Michael Strahan, NBA all-star Chris Paul and football player turned actor Terry Crews (who flexes his pecks in a series of TV spots for Old Spice Odor Shield and Odor Blocker while yelling, "Odor Blocker body wash is too powerful to let this commercial end!") to sell men on the idea that grooming is cool.

"The U.S. men's grooming market was $19.7 billion in 2009 and could grow to $28 billion by 2014." — Packaged Facts

So far, the plan is working. The global market for men's grooming products is projected to exceed $33.2 billion by 2015, according to a recent study from Global Industry Analysts, San Jose, Calif. And Packaged Facts, Rockville, Md., reported that the U.S. men's grooming market was $19.7 billion in 2009 and estimates it will grow to $28 billion by 2014.

According to GIA, the growth is "primarily driven by a rapid rise of metrosexual male, innovative appealing products, growing middle class population, increased Internet connectivity and universality of prestige across the world."

Albert Pujols feels comfortable getting personal about his family in Dove Care + Men campaign.The new creative picks up on the theme, attitude and "William Tell Overture" music of the Dove Men + Care "Manthem" spot from Super Bowl XLIV, which offered a montage of the challenges men face in their lives ("Never use a map always know where you are, change a flat tire while [your family waits] in the car") with the premise, "Now that you're comfortable with who you are, isn't it time for comfortable skin?"

In Pujols' spot, which was shot in his home outside of St. Louis, he talks about his life from birth in the Dominican Republic to MLB player and family man. "From a small town to the big leagues, this is my journey to comfort," he says as photos from his life are shown on screen. "I was born back in the Dominican Republic on Jan. 16, 1980. I knew I was going to come to the United States and it was tough. I had to learn English. I wish I could have my hair back." To which his wife, Deidre, offers, "He's much sexier now with no hair. "

Pujols continues that when he met Deidre they started dancing. "And the rest is history I guess. This is where I want to be in my home with my kids and my family. I'm Albert Pujois and I'm definitely comfortable in my own skin."

The effort will also be part of Unilever's presence as the "consumer goods presenting sponsor" on Apple's global iAd platform that will be built into its iPhone 4 system launching this summer. Other marketers on the system will include Disney, Target and Nike.

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