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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan272014

Arsenal $250M Multi-Platform Deal Puts Puma In Charge Of Uniforms, Kicks Out Nike

By Barry Janoff

January 27, 2014: Claiming that "Arsenal have been a key strategic target for Puma for a number of years," the global sports apparel and footwear company signed what it called a "long-term partnership" with Arsenal Football, one of world's most iconic soccer clubs, to become the team's official kit partner.

The alliance takes effect July 1. Puma replaces Nike, which has been Arsenal's kit supplier since 1994.

Financial terms of the pact were not disclosed. Both Arsenal and Puma said it would be the biggest deal in the history of either party.

Industry analysts indicated that the deal was for five years, valued at more than $250 million — $49.4 million a year (U.S., £30 million).

Puma said that in addition to producing the playing and training kit for all Arsenal teams, it has acquired "wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis."

Other Arsenal FC marketing partners include Emirates Airline (which has naming rights to the club's home stadium), Gatorade, Carlsberg, Citroen, MBNA and Sterling Bank.

Arsenal, which plays in the Barclays English Premier League, was ranked as the No. 4 most valuable soccer club in the world in 2013 by Forbes, in excess of $1.3 billion, behind Real Madrid, Manchester United and Barcelona.

Puma and Arsenal said they would work together to "bring further innovation into the sports brand's performance apparel range" worldwide.

"We are excited to be partnering with Puma, a company whose football heritage and record of innovation have a strong affinity with our own."

"Arsenal have been a key strategic target for Puma for a number of years now," Bjoern Gulden, CEO for Puma, said in a statement: "Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the Puma organization, we're proud to have signed this partnership with a truly global football club."

Gulden said that Arsenal represents a "major commercial and marketing opportunity to reinforce Puma's credibility as a global sports brand, and we have full confidence the plans in place to activate this partnership will have a significant global impact."

According to Ivan Gazidis, CEO for Arsenal FC, "We are excited to be partnering with Puma, a company whose football heritage and record of innovation have a strong affinity with our own. This represents another important step forward in Arsenal's progression on and off the pitch."

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