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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Oct292018

Puma: Hoops Strategy Driving Sales Growth, Signs Soccer Star David Silva

By Barry Janoff

October 29, 2018: Sports footwear and athletic wear company Puma has been quite active since June, making its foray back into the NBA landscape and making waves in other areas with a roster of sports and celebrity endorsers.

Puma now says that initial results show they are moving in the right direction.

The company has reported a 14% Q3 growth to $1.6 million, “driven in part by its accelerated re-entry in to U.S. hoops . . . strengthened by a very positive development in apparel, which grew 27% in the quarter.”

Puma recently signed such NBA rookies as Marvin Bagley III, Zhaire Smith, Michael Porter Jr. and Deandre Ayton; veterans including DeMarcus Cousins, Rudy Gay and Terry Rozier; and Walt “Clyde” Frazier, who represented the company during his Hall of Fame playing days, to a lifetime contract.

The company also signed as the official shoe partner for the WNBA.

WNBA star Skylar Diggins-Smith already was on the Puma roster.

Puma’s global soccer roster grew today with the signing of David Silva (pictured), midfielder for Manchester City to a multi-year pact.

Puma Football earlier this year signed partnerships with players including Luis Suarez and Romelu Lukaku.

“The pre-launch of basketball for North America at the end of the quarter created a lot of 'noise' and although it is very early days, the sell-through of our first shoe model has been very positive,” Bjørn Gulden, CEO for Puma SE,” said through the company.

“This investment in performance basketball and the ‘culture’ around basketball is a strong commitment to both the performance and the sport style business in the North American market.”

According to Gulden, "We still see large shifts in product trends and consumer demand, but feel we have reacted fast enough to continue our growth.

“We now see our full-year organic sales growth between 14% and 16% “

Among the celebrities on the Puma roster are Selena Gomez, Adriana Lima, Big Sean and “creative director” Jay-Z.

“I was already wearing Puma football boots when I was a kid and I am looking forward to wearing the brand again,” Silva said via Puma.

Puma earlier this month launched a campaign, “Reform,” directly inspired by Olympian Tommie Smith, and his “Silent Gesture” that sparked global debate around the issues of civil rights and universal equality at the 1968 Mexico City Olympics.

Throughout 2018-19 and beyond, Puma said it would be working with Reform captains to launch other programs that will promote actions to further the goal of universal equality.

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