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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

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Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Apr132011

Puma Seeks A Run Into Hollywood, TV, Global Entertainment With NMA

By Barry Janoff, Executive Editor

Puma is now aligned with NMA, which has done entertainment-related work for such clients as GM, Xbox and Dunkin' Donuts. April 13, 2011: Playing with the big boys of sports, it seems, is not enough for Puma. Now, the athletic shoe and sportswear company is seeking to play with the big boys of Hollywood.

Puma, which has been worn by athletes and consumers for almost 90 years, has signed a deal with Los Angeles-based NMA Group to become be the brand's global agency of record for entertainment marketing.

Financial terms of the alliance and Puma's intended budget were not disclosed.

Puma said the NMA Group would "lead all entertainment initiatives within film, television, music, talent and entertainment public relations . . . and work collaboratively with Puma's internal entertainment marketing teams based in Los Angeles and London. NMA Group added that is has been "tasked with globally elevating the Puma brand within the entertainment industry by initiating targeted outreach and brand integration throughout film, television, music and talent relations."

"Film, television, music and celebrity are global mediums that travel the world at a rapid pace," NMA Group president Mark Owens said in a statement. "We are delighted and thrilled to be selected as the global agency of record so that we can offer our core competencies of placement, promotions, entertainment PR and red carpet events on a consistent global basis."

Among the product placement and entertainment tie-ins highlighted on NMA Group's home page include work for Heineken (on Showtime's Californication), Xbox (on NBC's Parks and Recreation), Dunkin' Donuts (on AMC's Mad Men) and Luxottica sunglasses (in The Fighter). Clients also include General Motors, HSN, Reelz Channel and the American Cancer Society.

Puma has the potential to utilize the presence of Usain Bolt in global entertainment efforts.Puma was founded in 1924 by Adolf and Rudolf Dassler. A falling out between the brothers was the catalyst in Adolf leaving in 1948 to form rival adidas. Among its high-profile endorsers has been Pelé, Joe Namath, Walt Frazier and a current deal with Usain Bolt.

Puma's alliance with NMA Group comes about a month after adidas launched in the U.S. is "All adidas" marketing campaign. The campaign utilizes such sports endorsers as NBA stars Derrick Rose and Dwight Howard and soccer icon David Beckham but seeks to put more focus on the company's entertainment side via Katy Perry and rap musician B.o.B. and its fashion aspects with Stella McCartney and others.

The NMA Group said it would utilize Puma's "many brand assets," including its global retail presence, athlete and designer collaborations, charitable affiliations, ad campaigns and activations and online presence such as Puma.com and social media channels.

"Puma is one of those rare brands that genuinely reinvented its category," Lori Kotarski Nelson, svp at NMA Group, said in a statement. "We look forward to building upon the strong foundation the brand has achieved within entertainment to further engage consumers."

"We look forward to building upon the strong foundation the brand has achieved within entertainment to further engage consumers."

According to Antonio Bertone, CMO for Puma AG, "We've been thoroughly impressed with the track record of NMA Group client successes. As entertainment continues to be an integral part of our marketing mix, it's important to have the right partner in place to help us reach our goals. Like Puma, the NMA Group is a pioneer in their field and we're confident that the team will use their strategic and creative thinking to build upon our strong brand equity."

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