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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Feb282019

Puma Calls 10-Year, $860M Kit Deal With Manchester City Historic In Scope, Ambition

By Barry Janoff

February 28, 2019: Defining it as “the largest deal that we have ever done both in scope and ambition,” Puma has signed a multi-year pact to become the official kit supplier for Manchester City, champions of the English Premier League, replacing Nike beginning in July.

Although financial terms were not shared, the deal could be worth more than $860 million — $86.4 million per year for ten years, according to industry analysts.

The pact covers all the clubs that are part of Manchester City’s City Football Group, also including Melbourne City (Australia), Girona (Spain), Club Atletico Torque (Uruguay) and Sichuan Jiuniu (China), supplying all representative teams including men’s, women’s and youth football.

“Puma’s partnership with City Football Group is the largest deal that we have ever done — both in scope and ambition,” Puma CEO Bjorn Gulden said via the company.

“We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch. We want to maximize on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fan base of each team.”

Nike, a Manchester City kit supplier since 2012, had a $26.7 million annual deal with the club, according to analysts.

The $860 million dfigure makes the agreement the second largest in Premier League history, behind only Manchester United’s pact with adidas, a ten-year deal signed in 2014 valued at more than $99.6 million per year.

Nike and FC Barcelona have the most lucrative kit deal, a ten-year pact signed in 2018 valued at more than $132.8 million per year through 2028.

That is followed by a kit alliance between Real Madrid and adidas, $130.2 million annually via a deal that was renewed in 2018 for ten years.

Puma’s current roster of soccer also includes Borussia Dortmund, AC Milan, Olympique Marseille and Premier League team Arsenal,.

The Puma Arsenal deal ends next season, with adidas taking over via a five-year pact valued at nearly $80 million per year.

Puma and Manchester City already have several player partnerships, including captain Vincent Kompany, midfielder David Silva and striker Sergio Agüero; as well as Caroline Weir, Pauline Bremer and Nikita Parris of Manchester City Women FC.

According to Ferran Soriano, CEO for CFG, “This announcement marks the start of an exciting new chapter for City Football Group.

“Our relationship with Puma, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world.

“Puma share our vision for challenging expectations, and we are looking forward to what we believe will be a ground-breaking partnership,” said Soriano.

Puma has been very active of late, signing a deal earlier this month to become an official partner with the NBA, signing an alliance with the WNBA last year.

The company is also building a roster of athletes that includes soccer stars Luis Suarez and Romelu Lukaku (in addition to the Manchester City players); NBA rookies Marvin Bagley III, Zhaire Smith, Michael Porter Jr. and Deandre Ayton; veterans DeMarcus Cousins, Rudy Gay and Terry Rozier; WNBA star Skylar Diggins-Smith; and hoops Hall of Famer Walt “Clyde” Frazier.

Puma also has deals with such celebrities as Selena Gomez, Adriana Lima, Big Sean and “creative director” Jay-Z.

In October, Puma launched a campaign, “Reform,” directly inspired by Olympian Tommie Smith and his “Silent Gesture” that sparked global debate around the issues of civil rights and universal equality at the 1968 Mexico City Olympics.

Puma was named a Top Ten Sports Marketer of the Year for 2018 by NYSportsJournalism.

Puma Signs Multi-Year Pact To Become NBA Partner

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