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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jul302018

Puma Deal With WNBA Builds Brand, Women’s Division, Hoops Strategy

By Barry Janoff

July 30, 2018: The summer of Puma continued this past weekend when the sports shoe and apparel company signed a deal to become a league-wide partner with the WNBA, its first alliance with a pro sports league.

Puma, which already counts WNBA star Skylar Diggins-Smith of the Dallas Wings as a brand endorser, is now able to use league’s trademarks and show WNBA players in their team uniforms in its marketing campaigns, even if they are wearing Puma kicks.

Financial terms of the alliance, which was unveiled during WNBA All-Star Game events in Minneapolis — during which Diggins-Smith wore new Puma kicks — were not shared.

Unlike Nike, adidas and Under Armour, Puma does not have a similar deal with the NBA, and is unable to show their NBA endorsers wearing their team uniforms.

The deal not only builds Puma’s hoops presence in the U.S., but greatly enhances its growth in women’s sports, entertainment and social activities.

Among the brand’s endorsers are Rihanna, Selena Gomez, Cara Delevingne, artist Shantell Martin, designer Sophia Webster and dancers of the New York City Ballet.

Gomez, Rihanna, Delevingne and Martin have stand-alone marketing campaigns.

Puma has an umbrella effort for its women’s division, “Do You.” (“They follow rules. You follow instinct. They have opinions. You know where to put them. They dream. You get the damn thing done. They follow the pack. You #DoYou.”)

“Puma not only has foresight, they are fearless trailblazers that walk the walk alongside their partners,” Diggins-Smith said in a statement.

“I’m proud to be part of a family and a brand that supports the WNBA and all the strength, independence, athleticism, individuality and feminism we represent.”

This past June, at the time of the NBA Draft, the brand made an extensive push by signing  No. 1 overall draft pick DeAndre Ayton and top picks Marvin Bagley, Zhaire Smith and Michael Porter Jr.

Puma has since added NBA veteran Rudy Gay and three-year pro Terry Rozier.

The company also reconnected with its roots by re-introducing Walt “Clyde” Frazier, who wore signature Puma’s during his Hall of Fame career, and brand spokesman, signing him to a lifetime contract and unveiling new Puma Clydes.

In other areas, Puma deals include U.S. soccer star Jose Altidore, AC Milan, the Senegal Football Assn., the Jamaican Women’s Bobsled Team and track-and-field icon Usain Bolt.

Musician and entrepreneur Jay-Z has been appointed as the creative director of Puma’s basketball operations.

Puma also signed on as an official partner for The Basketball Tournament, a $2 million winner-takes-all competition now in progress.

“This new class of athletes embody our vision for the category,” Bjørn Gulden, CEO for Puma, said in a statement.

“Their mix of on-court skills and off-court style align with what we are standing for. We are looking forward to working with them and are convinced they will make a big impact both for the Puma brand and for our basketball business.”

Just-released Q2 and six-month 2018 finances show that, for Puma, they are heading in the right direction,

According to Gulden, “The second quarter developed positively for us with sales growing organically 15% and EBIT increasing 33%. All regions and all product divisions posted double digit organic growth . . .

“The first six months of the year showed major shifts in product trends and consumer demand, especially for footwear. But we feel that our “fast attitude” and quick reaction time allowed us to continue our growth.

“We got very positive feedback to our plans of re-entering the basketball category and both — the announcements of our new NBA players and the revelation of the product — were well received from retailers and basketball fans.”

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