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• Universal Casting in Miami has been looking for people to fill three roles for what was called a “major commercial” with Serena Williams: Serena at 7-13 years old, 15-19 and 22-27. “Those auditioning must be proficient tennis players and must look like Serena.”   

• NFL Network’s Good Morning Football is in London for six days starting today (Monday, Oct. 22) leading up to the Philadelphia Eagles vs. Jacksonville Jaguars game in Wembley Stadium on Sunday (Oct. 28). Good Morning Football will air Monday-Friday (7 AM ET) from Westminster Live Studios. 

• Charles Wang, 74, businessman and former owner of the New York Islanders (2000-16), passed away on Sunday morning. RIP.

• ESPN said it generated its best NBA opening week rating since 2014 on Saturday for LeBron James’ home-opener with the Los Angeles Lakers. The Lakers vs. Rockets game telecast, won by Houston, 124-115, drew a 2.5 metered market rating, also making it the highest-rated NBA regular season game on ESPN since the Warriors 73rd win game in April of 2016.

POLL POSITION
The Rock & Roll Hall of Fame nominees for the Class of 2019: • Def Leppard • Devo • Janet Jackson • John Prine • Kraftwerk • LLCoolJ * MC5 • Radiohead • Rage Against the Machine • Roxy Music * Stevie Nicks • The Cure • Todd Rundgren • Rufus & Chaka Khan • The Zombies VOTE HERE
KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

BUY SELL

Weekend Box Office Oct. 12-14
1. Venom $35.7 M
2. A Star Is Born $28M
3. First Man $16.6M
4. Goosebumps 2 $16.2M
5. Smallfoot $9.3M
6. Night School $8M
7. Bad Times at the El Royale $7.2M
8. The House With A Clock In Its Walls $4M
9. The Hate U Give $1.8M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul302018

Puma Deal With WNBA Builds Brand, Women’s Division, Hoops Strategy

By Barry Janoff

July 30, 2018: The summer of Puma continued this past weekend when the sports shoe and apparel company signed a deal to become a league-wide partner with the WNBA, its first alliance with a pro sports league.

Puma, which already counts WNBA star Skylar Diggins-Smith of the Dallas Wings as a brand endorser, is now able to use league’s trademarks and show WNBA players in their team uniforms in its marketing campaigns, even if they are wearing Puma kicks.

Financial terms of the alliance, which was unveiled during WNBA All-Star Game events in Minneapolis — during which Diggins-Smith wore new Puma kicks — were not shared.

Unlike Nike, adidas and Under Armour, Puma does not have a similar deal with the NBA, and is unable to show their NBA endorsers wearing their team uniforms.

The deal not only builds Puma’s hoops presence in the U.S., but greatly enhances its growth in women’s sports, entertainment and social activities.

Among the brand’s endorsers are Rihanna, Selena Gomez, Cara Delevingne, artist Shantell Martin, designer Sophia Webster and dancers of the New York City Ballet.

Gomez, Rihanna, Delevingne and Martin have stand-alone marketing campaigns.

Puma has an umbrella effort for its women’s division, “Do You.” (“They follow rules. You follow instinct. They have opinions. You know where to put them. They dream. You get the damn thing done. They follow the pack. You #DoYou.”)

“Puma not only has foresight, they are fearless trailblazers that walk the walk alongside their partners,” Diggins-Smith said in a statement.

“I’m proud to be part of a family and a brand that supports the WNBA and all the strength, independence, athleticism, individuality and feminism we represent.”

This past June, at the time of the NBA Draft, the brand made an extensive push by signing  No. 1 overall draft pick DeAndre Ayton and top picks Marvin Bagley, Zhaire Smith and Michael Porter Jr.

Puma has since added NBA veteran Rudy Gay and three-year pro Terry Rozier.

The company also reconnected with its roots by re-introducing Walt “Clyde” Frazier, who wore signature Puma’s during his Hall of Fame career, and brand spokesman, signing him to a lifetime contract and unveiling new Puma Clydes.

In other areas, Puma deals include U.S. soccer star Jose Altidore, AC Milan, the Senegal Football Assn., the Jamaican Women’s Bobsled Team and track-and-field icon Usain Bolt.

Musician and entrepreneur Jay-Z has been appointed as the creative director of Puma’s basketball operations.

Puma also signed on as an official partner for The Basketball Tournament, a $2 million winner-takes-all competition now in progress.

“This new class of athletes embody our vision for the category,” Bjørn Gulden, CEO for Puma, said in a statement.

“Their mix of on-court skills and off-court style align with what we are standing for. We are looking forward to working with them and are convinced they will make a big impact both for the Puma brand and for our basketball business.”

Just-released Q2 and six-month 2018 finances show that, for Puma, they are heading in the right direction,

According to Gulden, “The second quarter developed positively for us with sales growing organically 15% and EBIT increasing 33%. All regions and all product divisions posted double digit organic growth . . .

“The first six months of the year showed major shifts in product trends and consumer demand, especially for footwear. But we feel that our “fast attitude” and quick reaction time allowed us to continue our growth.

“We got very positive feedback to our plans of re-entering the basketball category and both — the announcements of our new NBA players and the revelation of the product — were well received from retailers and basketball fans.”

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