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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan082016

'They Smell Victory And Will Also Lick It': Puppy Bowl Fixed Up For Super Bowl 50

By Barry Janoff

January 8, 2016: Proclaiming "They can smell victory ahead . . . and I'm pretty sure they'll lick it, too," the Puppy Bowl is back for its 12th (aka XII) version, bringing with it new elements that include a virtual reality option and an official alliance with the Pro Football Hall of Fame that will see NFL legend Bruce Smith as a game ambassador.

Puppy Bowl premiered on Discover Communications-owned Animal Planet on Feb. 6, 2005 as counter-programming to the NFL's Super Bowl XXXIX pre-game broadcast, Audiences have returned over the years to see puppies — all up for adoption along with others from 44 shelters and groups in 25 states working with Animal Planet — run around over a faux football field as teams seek to "outscore" each other before the get too pooped.

This year, the Pro Football Hall of Fame comes in as a first-year partner, joining such marketers as Geico, Subaru, REI, Bissell, Milk-Bone and Pedigree.

A joint Animal Planet-Hall of Fame tactic finds the creation of the Puppy Bowl Hall of Fame, which "encourages the adoption of older shelter animals while honoring some of the legendary pups from Puppy Bowls past."

“I want to express how proud the Pro Football Hall of Fame and I am to team up with Animal Planet to introduce the Puppy Bowl Hall of Fame,” Smith, who played in four consecutive Super Bowls with the Buffalo Bills, is the NFL's all-time sack leader (200) and was enshrined in the Pro Football Hall of Fame in 2009 — and a self-professed pet lover —  said in a statement. “Over the past 12 years, Puppy Bowl has been responsible for countless animal adoptions."

Animal Planet is treating its coverage of the Puppy Bowl as it might a real NFL game, releasing a series of spots showing the puppies practicing and preparing for their Big Game. A virtual reality element, presented by Geico, enables viewers to feel as if they are in the locker room and stadium with the canines

A supporting marketing campaign includes a TV spot, Internet and social media.

The overall tone, although serious about getting the pups and dogs adopted while boosting awareness of animal adopting nationwide, is tongue-in-cheek

The TV spot shows a group of dogs running dog a hallway en route to the game as a voiceover says, "The wait is nearly over. The cuties puppies have been training to play on the grandest stage. A dream come true for any athlete. Now, they can smell victory ahead . . . and I'm pretty sure they'll lick it, too."

In the end, it is all about the dogs.

"If you are considering a pet, please consider adopting from your local shelter or rescue," said Smith. "In addition to puppies and kittens, you’ll find that there are also fantastic older animals that would make tremendous additions to any home.”

Puppy Bowl XII is scheduled to air Sunday, Feb. 7 (3 PM ET) on Animal Planet.

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