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NBA 2016-17 Honors

Kia MVP: Russell Westbrook, Oklahoma City Thunder
Kia Rookie of the Year: Malcolm Brogdon, Milwaukee Bucks
Kia Most Improved Player: Giannis Antetokounmpo, Milwaukee Bucks
Kia Defensive Player of the Year: Draymond Green, Golden State Warriors
Kia Sixth Man Award: Eric Gordon, Houston Rockets
Coach of the Year: Mike D’Antoni, Houston Rockets
Executive of the Year: Bob Myers, Golden State Warriors
Twyman-Stokes Teammate of the Year: Dirk Nowitzki, Dallas Mavericks
NBA Sportsmanship Award: Kemba Walker, Charlotte Hornets
Lifetime Achievement Award: Bill Russell, Boston Celtics legend
Sager Strong Award: Monty Williams, San Antonio Spurs

Source: NBA

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Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Thursday
May112017

Q&A: John Hancock Ensures All-Star Turned Author Big Papi Stays Busy In Retirement

By Barry Janoff

May 10, 2017: During his 20-year career in MLB, David Ortiz was known for his home runs (541 during the regular season, 17 in post-season) and three World Series titles with the Boston Red Sox (2004, 2007, 2013, the latter in which he was named World Series MVP).

He played in nearly 2,500 games (including post-season) and more than 10,000 plate appearances and was a ten-time All-Star.

So when he retired following the 2016 MLB season, people would not have been surprised if he decided to take some time off.

But the man known as "Big Papi" had other ideas.

Ortiz has appeared in marketing campaigns for Dunkin’ Donuts, JetBlue, MLB Advanced Media, ESPN and Turbo Tax; just signed with Skechers; and has promoted Big Papi’s Kitchen (which sells items including tortilla chips, hummus and salsas at Target, Legman’s, ShopRite, Shaw’s and elsewhere), Big Papi Cigars, BigPapiShop.com and The Big Papi Network on Verizon’s Go90 mobile video platform.

His new book, Papi: My Story (Houghton Mifflin Harcourt) is due out May 16, with Ortiz embarking on a book tour to support, including a scheduled appearance in the heart of Boston rival New York.

Most of his efforts support the David Ortiz Children’s Fund, which partners with Massachusetts General Hospital for Children and World Pediatric Project "helping children in New England and the Dominican Republic who do not have access to the critical pediatric services they need."

Among Ortiz’ strongest alliances is with John Hancock, which works with his Children’s Fund and other endeavors and recently launched a campaign, "Retirement Rookie," a multi-media effort that supports John Hancock’s financial retirement planning services.

The lead spot asks people to either post their recommendations on what Ortiz should doing with his time. John Hancock said Ortiz would film the best suggestions posts to YouTube, Twitter, Facebook or Instagram using the hash tag #RetirementRookie.

Among the early proposals: surfing, synchronized swimming, learn to play guitar, become a vendor in Fenway Park, travel the world. mentor Little Leaguers and become a mime. Hill Holliday is the creative agency for the Retirement Rookie campaign.

John Hancock is also lead sponsor for the iconic Boston Marathon, which last month included a group of runners from Team Papi support his Children’s Fund.

NYSportsJournalism spoke with Rob Friedman, AVP Sponsorship and Event Marketing for Boston-based John Hancock, about the unique experience that comes from working with Ortiz and its long-time alliance with the Boston Marathon.

NYSportsJournalism.com: Working with the Red Sox, including on Marathon Day, has seen a strong integration between John Hancock and David Ortiz dating back long before he retired. What is it that makes the relationship work on different levels?

Rob Friedman: I’ve been working with him for a number of years. He’s a good sport. He has a big personality. Though the work we’ve done with him through the David Ortiz Children’s Fund and through the Boston Marathon, we see what a big heart he has and how much he cares not only about his community but his family.

NYSJ: John Hancock recently launched with Ortiz a 'Retirement Rookie' campaign, which asks people to make suggestions about what he should do with his extra time. Some of the early suggestions have been pretty funny — become a vendor in Fenway Park, scuba diving, treasure hunting. Where do you see this going?

RF: The campaign has generated a lot of interest. More than (12,000) suggestions through (the first month). The plan is to turn some of the suggestions into something we will capture on video. And it all ties into the John Hancock financial retirement planning services. So we are having fun with it while also making people aware of the ways in which we can help them plan for their own retirement. David is really into it. He likes to have fun and this certainly is going to be fun for him. We expect some of the videos to start rolling out in May and then continue throughout the summer.

NYSJ: What are the creative meetings with Ortiz like? Does he contribute ideas, come up with concepts?

RF: He was a good sport when were working with him to design the campaign. He loved the idea and loved being able to engage with his fans. He is more than an actor. He is an active participant. You can't do these types of fun, creative efforts without someone like David.

NYSJ: It seems as if the inside joke since he retired after the 2016 season is that he is so busy that he has no spare time, but this is his third or fourth different campaign where he jokingly complains about being bored. Isn’t it hard to imagine him just sleeping on his couch or actually looking for things to do?

RF: It really plays into his persona and his sense of humor. There’s one shot (in the 'Retirement Rookie' commercial) where he is sitting at home and says that he has time to take a survey on the phone. He had so much fun (filming) that. And you will see that sense of humor in the videos we are filming.

NYSJ: John Hancock has been associated with the Boston Marathon for more than 30 years but the event is among a group of sports properties that seemingly will never have an official title sponsor, like Yankee Stadium or the Olympics. How has John Hancock handled its top-tier role with the Marathon?

RF: That’s a good analogy. This is our 32nd year of sponsorship and it keeps growing every year. When we aligned with the Marathon, we made a commitment to do two things: We weren’t looking to change the name, but we were looking to retain ownership of recruiting of the Elite Athlete Program. And that’s the way it has been for 32 years.

NYSJ: Even if you wanted to change the name of the event, it seems as if the unofficial ownership of it by the public would not allow it, plus the name is so iconic it already has global recognition.

RF: It is like a religion in many places, especially in the New England region. We have been able to integrate John Hancock into the race and all the surrounding events without overpowering what the Boston Marathon stands for. When you think about iconic institutions in the Boston area, it’s the Red Sox, the Marathon and John Hancock. And we are interwoven into all of those. Programs for our sales people, consumers, employees or the community, we are tapping into all of the groups.

In the Marathon, we have a very robust program, the John Hancock Non-Profit Program. As part of our partnership with the Boston Athletic Assn. (which oversees the Marathon and other events) we get invitational entries into the Marathon. More than 90% of the field are qualifiers, and a percentage of the rest of the field run on behalf of charities. The John Hancock Non-Profit Program has more than 140 non-profits, and they use their imitation bid to recruit runners. The David Ortiz Children’s Fund is part of that group. It’s a great way for us to give back to the community.

NYSJ: Have you seen growth among other Boston Marathon sponsors as far as integrating with the race, the runners and the community?

RF: We have. For us, the Marathon is a great event, a one-week of programs in April, and we have a multitude of programs leading up to it. We have been able to build a year-round program around the Marathon. We do that through our Elite Athlete Program. They agree to run in Boston, but also to do a number of appearances for us throughout the year across the country. It gives us an opportunity to take a local event and, no pun intended, give it legs beyond Boston. We have a variety of health-and-wellness programs that we run with for distribution partners and for consumers. It’s been very successful formula for us.

NYSJ: Do you see Ortiz as someone who will have longevity with the pubic and not someone who will soon fade away?

RF: I have had a lot of experience in baseball and I’ve worked with virtually every living member of the Baseball Hall of Fame. Some of them are in total obscurity. They prefer to stay out of the public eye and be reclusive. I don’t see that with David. He has a lot of energy and a lot of interest in working with the community and continuing to do good things. I expect that he will be a force to be reckoned with for many years to come.

Big Papi Is Bored: John Hancock Asks 'What Should He Do Next?'

Retired Ortiz So Busy Even Peyton Looks Like A Slacker

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