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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Dec052018

Q&A: Veteran Exec Adam Geisler Is A Hands-On CEO At Super Soccer Stars

By Barry Janoff

December 5, 2018: Adam Geisler has been a hands-on executive throughout his career, including ten years with the iconic Everlast brand in marketing, merchandising and president of business.

He then joined sports performance accessory company Mission as chief merchandising officer, where he worked for almost six years with such endorsers/investors as Serena Williams, Dwyane Wade, Drew Brees, Carli Lloyd and Mia Hamm.

He most recently was with Authentic Brands Group, which represents and handles business and marketing for Hall of Fame athletes including Shaquille O’Neal and Julius Erving and also handles licensing for the estates of Muhammad Ali, Elvis Presley, Michael Jackson and Marilyn Monroe.

Now, he is associated with a sport in which you mostly can’t use your hands.

Geisler in September joined Super Soccer Stars as CEO.

Founded in 2000, Super Soccer Stars is headquartered in New York City, with locations in 24 cities in 13 states, reaching 150,000 boys and girls. Their mission: "To focus on a healthy lifestyle and basic athletic skills development while having fun and building self-confidence and teamwork.”

Super Soccer Stars said its custom coaching and player development modules are designed for players from 12 months up to 8 years and various skill levels.

NYSportsJournalism spoke with Geisler about Super Soccer Stars, plans for the company’s expansion and bringing soccer to more kids nationwide.

NYSportsJournalism.com: How did you get involved with Super Soccer Stars?

Adam Geisler: My kids play soccer there, so I knew about the programs and facilities. It was a brand I was familiar with and with which I had a tremendous experience. When the opportunity came along for me to take a leadership role, I knew immediately it was something I wanted to do. The company started in New York City and now has facilities in 13 states. So it is an opportunity to grow the company and to take it to the next level. It also is an opportunity to become involved with soccer, which is seeing tremendous growth in the U.S., especially at the youth soccer levels.

NYSJ: Do you have a background in soccer?

AG: Not at the playing level, but I have had dealings at the marketing and business levels. What’s key for me is to bring my experiences in sports and as a businessman, along with new partners who joined Super Soccer Stars with me, and to work with the existing management to build the company and bring the sport to more kids and their parents.

NYSJ: What are you bringing from Everlast, Mission and ABG into Super Soccer Stars?

AG: I believe that youth sports is a great platform and that soccer has a great opportunity to reach more kids, their parents and more companies in the business community. The priority is to make sure that kids are having fun with the sport while they learn the fundamentals of the game. This is a huge sport. But what we are finding is that some parents are pushing their kids too hard at too young an age and we are losing participation because (the kids) are getting burnt out. We also see that the digital generation is distracted too much by Fortnite, iPads and cell phones,

NYSJ: How do you balance that by promoting soccer and sports?

AG: We want to focus on kids ages 2-8 and take aspects from other sports such as lacrosse and basketball to engage young kids in a non-competitive setting, keep them interested and excited and help them to stay in the sport longer as they go to middle school, high school and college.

NYSJ: What are your goals for the first year and long-term?

AG: We would like to become the largest youth sports recreation and educational platform through “deliberate play,” beginning with soccer and moving into our long-term plan to acquire and build best-in-class youth sports brands nationwide. We want to offer best-in-class programming to every community, partner with schools to enhance their enrichment offerings and develop strategic partnerships to keep them in sports longer and enjoy the benefits of participation as much as competition. Today, we reach 100,000  kids. Our goal is to reach 1 million kids in all states across multiple sports platforms. And to give them best-in-class content, service and give the kids an experience that allows them to be better athletes and people.

"Our goal is to reach 1 million kids across multiple sports, give them best-in-class content, service and experience that allows them to be better athletes and people."

NYSJ. Your arrival also coincides with a large private capital raise designed to help expand Super Soccer Stars’ business well into the next decade. Where do you see development?

AG: Our national headquarters are in New York. We are in many of the hot-beds of soccer (including) New York, Massachusetts, Florida, Texas, Illinois and California. But we now are looking to grow in other areas, to have franchises in many other states. We feel that every kid, regardless of their economic status, should have the opportunity to play this sport — and all sports — and enjoy what they are doing.

NYSJ: Could kids in Super Soccer Stars who remain in the sport be part of the next-gen of HS, college andpro stars in the U.S.?

AG: Our focus is on kids having fun and learning the sport and having them stay long-term in the sport as long as they are having fun. So there is the potential for our target ages to play in high school and college and then, if they are still enjoying the game, to look at pro leagues. But we don’t talk to the kids about soccer being a long-term commitment and possibly a career. We are not looking to put that type of pressure on them. In some cases, that is why kids do leave the sport, because the of the pressure they might be feeling. I feel we have the program to not only teach kids but let them enjoy the sport, and then let them make their own decisions when the the time comes.

NYSJ: A U.S.-hosted World Cup is coming in 2026. Is that something that embellishes the programs at Super Soccer Stars?

AG: There has been a buzz among parents and some of the older kids who understand what that means. As much as it means on a business level to those involved with the World Cup, we want to show that soccer is a global game and that kids around the world are learning how to play and are learning to develop their skills while having a love for the sport. We don’t want to say, Look at the World Cup years from now. We say, Look at how kids are playing soccer today.

NYSJ: Does Super Soccer Stars do any marketing?

AG: The best marketing that we have is the content. What we are building is a content-based business. And we believe we have the highest quality content in our programs, our coaches and our platforms. And when you have that, word-of-mouth is very strong. We have T-shirts that all the kids wear, and they walk around as our brand ambassadors. Moving forward, we have very aggressive plans on how we will build the business using digital and social media, having our Soccer Moms and Soccer Dads become brand ambassadors. We employ more than 600 coaches, and they also will be brand ambassadors.

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