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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Dec052018

Q&A: Veteran Exec Adam Geisler Is A Hands-On CEO At Super Soccer Stars

By Barry Janoff

December 5, 2018: Adam Geisler has been a hands-on executive throughout his career, including ten years with the iconic Everlast brand in marketing, merchandising and president of business.

He then joined sports performance accessory company Mission as chief merchandising officer, where he worked for almost six years with such endorsers/investors as Serena Williams, Dwyane Wade, Drew Brees, Carli Lloyd and Mia Hamm.

He most recently was with Authentic Brands Group, which represents and handles business and marketing for Hall of Fame athletes including Shaquille O’Neal and Julius Erving and also handles licensing for the estates of Muhammad Ali, Elvis Presley, Michael Jackson and Marilyn Monroe.

Now, he is associated with a sport in which you mostly can’t use your hands.

Geisler in September joined Super Soccer Stars as CEO.

Founded in 2000, Super Soccer Stars is headquartered in New York City, with locations in 24 cities in 13 states, reaching 150,000 boys and girls. Their mission: "To focus on a healthy lifestyle and basic athletic skills development while having fun and building self-confidence and teamwork.”

Super Soccer Stars said its custom coaching and player development modules are designed for players from 12 months up to 8 years and various skill levels.

NYSportsJournalism spoke with Geisler about Super Soccer Stars, plans for the company’s expansion and bringing soccer to more kids nationwide.

NYSportsJournalism.com: How did you get involved with Super Soccer Stars?

Adam Geisler: My kids play soccer there, so I knew about the programs and facilities. It was a brand I was familiar with and with which I had a tremendous experience. When the opportunity came along for me to take a leadership role, I knew immediately it was something I wanted to do. The company started in New York City and now has facilities in 13 states. So it is an opportunity to grow the company and to take it to the next level. It also is an opportunity to become involved with soccer, which is seeing tremendous growth in the U.S., especially at the youth soccer levels.

NYSJ: Do you have a background in soccer?

AG: Not at the playing level, but I have had dealings at the marketing and business levels. What’s key for me is to bring my experiences in sports and as a businessman, along with new partners who joined Super Soccer Stars with me, and to work with the existing management to build the company and bring the sport to more kids and their parents.

NYSJ: What are you bringing from Everlast, Mission and ABG into Super Soccer Stars?

AG: I believe that youth sports is a great platform and that soccer has a great opportunity to reach more kids, their parents and more companies in the business community. The priority is to make sure that kids are having fun with the sport while they learn the fundamentals of the game. This is a huge sport. But what we are finding is that some parents are pushing their kids too hard at too young an age and we are losing participation because (the kids) are getting burnt out. We also see that the digital generation is distracted too much by Fortnite, iPads and cell phones,

NYSJ: How do you balance that by promoting soccer and sports?

AG: We want to focus on kids ages 2-8 and take aspects from other sports such as lacrosse and basketball to engage young kids in a non-competitive setting, keep them interested and excited and help them to stay in the sport longer as they go to middle school, high school and college.

NYSJ: What are your goals for the first year and long-term?

AG: We would like to become the largest youth sports recreation and educational platform through “deliberate play,” beginning with soccer and moving into our long-term plan to acquire and build best-in-class youth sports brands nationwide. We want to offer best-in-class programming to every community, partner with schools to enhance their enrichment offerings and develop strategic partnerships to keep them in sports longer and enjoy the benefits of participation as much as competition. Today, we reach 100,000  kids. Our goal is to reach 1 million kids in all states across multiple sports platforms. And to give them best-in-class content, service and give the kids an experience that allows them to be better athletes and people.

"Our goal is to reach 1 million kids across multiple sports, give them best-in-class content, service and experience that allows them to be better athletes and people."

NYSJ. Your arrival also coincides with a large private capital raise designed to help expand Super Soccer Stars’ business well into the next decade. Where do you see development?

AG: Our national headquarters are in New York. We are in many of the hot-beds of soccer (including) New York, Massachusetts, Florida, Texas, Illinois and California. But we now are looking to grow in other areas, to have franchises in many other states. We feel that every kid, regardless of their economic status, should have the opportunity to play this sport — and all sports — and enjoy what they are doing.

NYSJ: Could kids in Super Soccer Stars who remain in the sport be part of the next-gen of HS, college andpro stars in the U.S.?

AG: Our focus is on kids having fun and learning the sport and having them stay long-term in the sport as long as they are having fun. So there is the potential for our target ages to play in high school and college and then, if they are still enjoying the game, to look at pro leagues. But we don’t talk to the kids about soccer being a long-term commitment and possibly a career. We are not looking to put that type of pressure on them. In some cases, that is why kids do leave the sport, because the of the pressure they might be feeling. I feel we have the program to not only teach kids but let them enjoy the sport, and then let them make their own decisions when the the time comes.

NYSJ: A U.S.-hosted World Cup is coming in 2026. Is that something that embellishes the programs at Super Soccer Stars?

AG: There has been a buzz among parents and some of the older kids who understand what that means. As much as it means on a business level to those involved with the World Cup, we want to show that soccer is a global game and that kids around the world are learning how to play and are learning to develop their skills while having a love for the sport. We don’t want to say, Look at the World Cup years from now. We say, Look at how kids are playing soccer today.

NYSJ: Does Super Soccer Stars do any marketing?

AG: The best marketing that we have is the content. What we are building is a content-based business. And we believe we have the highest quality content in our programs, our coaches and our platforms. And when you have that, word-of-mouth is very strong. We have T-shirts that all the kids wear, and they walk around as our brand ambassadors. Moving forward, we have very aggressive plans on how we will build the business using digital and social media, having our Soccer Moms and Soccer Dads become brand ambassadors. We employ more than 600 coaches, and they also will be brand ambassadors.

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