Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• "The secret of life is honesty and fair dealing. If you can fake that, you've got it made."

• "I refuse to join any club that would have me as a member."

• "I intend to live forever, or die trying." — Groucho Marx RIP 8-19-1977

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 9-11
1. Hobbs & Shaw $25.4M
2. Scary Stories $20.8M
3. The Lion King $20M
4. Dora and the City of Lost Gold $17M
5. Once Upon a Time in Hollywood $11.6M
6. The Art of Racing in the Rain $8.1M
7. The Kitchen $5.5M
8. Spider-Man Far From Home $5.3M
9. Toy Story 4 $4.4M
10. Bring the Soul $2.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Nov142013

Q&A: Jim Craig Brings 'Miracle On Ice' Gold Medal Strategies To 2014 Winter Olympics 

By Barry Janoff

November 14, 2013: In 1976, the Kellogg Company began working with athletes through its support of the U.S. Olympic Committee.

It was four years after that, during the 1980 Winter Games in Lake Placid, NY, when one of the most iconic events in Olympic history took place.

The USA Men's Hockey Team came in with a strong team, albeit one composed of amateur and college players. They were not expected to defeat more heavily favored teams, including those from the Soviet Union, Sweden or Czechoslovakia.

Instead, under the guidance of head coach Herb Brooks, the team defeated the Soviet Union squad in what is ironically known as the "Miracle on Ice" game, then ultimately topped Finland for the gold medal.

The golden journey of the 1980 USA Men's Hockey Team was made into a TV movie in 1981, Miracle on Ice; in 2004, Disney released in theaters, Miracle. Perhaps the moment that best defines the event is announcer Al Michaels yelling, "Do you believe in miracles!"

This year, Kellogg's has among its roster of Olympic athletes, hopefuls and legends Jim Craig, who was the goaltender for the Miracle on Ice squad.

One of Kellogg's prime objectives is to support the athletes as they seek a spot in the Winter Games in Sochi this February. Another is to engage consumers to interact with Team Kellogg's members with the goal of providing two million breakfasts to kids in need.

Team Kellogg's includes Gretchen Bleiler (snowboarding), Meryl Davis and Charlie White (ice dancing), Sarah Hendrickson (ski jumping), Torin Yater-Wallace (freeskiing), Amy Purdy (Paralympic snowboarding) and Noelle Pikus-Pace (skeleton); and co-captains and legends Craig (hockey) and Kristi Yamaguchi (figure skating).

A multi-media campaign is being driven by the organic mantra, "From Great Starts Come Great Things," which ties Kellogg's place as a breakfast giant with the unique, yet somewhat similar, ways in which Olympic athletes and hopefuls got their start. The videos tie in with a push via Twitter in which Kellogg's will donate upward of two million breakfasts. (Details here.)

Craig now lives in Massachusetts, where he is a marketing coach and a motivational speaker. He travels throughout the U.S. delivering motivational talks to major companies such as Coca-Cola, Allstate and The Disney Co. He also has authored Gold Medal Strategies For Success (2011, Wiley & Sons) with Don Yaeger.

NYSportsJournalism spoke with Craig at a Kellogg's event in New York about the 2014 Winter Games and his place in Olympic history.

NYSportsJournalism.com: A key part of what you are doing prior the Winter Games is working as a spokesman for Kellogg's and their "Great Starts" effort. How important is if for you and for the 1980 U.S. hockey team to be an inspirational part of Olympic history and to be someone who inspires others?

Jim Craig: For me, having achieved my dream of being in the Olympics, and then winning a gold, I understand something about what these athletes are working for and what they are trying to achieve. Working with Kellogg's 'Great Starts' is a great platform to help raise awareness for these athletes [on Team Kellogg's] and also to raise awareness among people about kids who need help to begin to achieve their own dreams with Kellogg's seeking to provide two million breakfasts to kids in need.

NYSJ: The 1980 Winter Games were more than 30 years ago, so what is it like to be working with and inspiring athletes who might not even have been born when the 'Miracle on Ice' team made history?

JC: [Laughs.] I guess that makes me a part of living history. A lot of kids know me through the Miracle on Ice and Miracle movies. (Editor's note: In the films, Craig was portrayed, respectively, by Steve Guttenberg and Eddie Cahill.) Young athletes who know the history of the Olympics or know sports know about our hockey team and maybe about the role I played. If that is part of what inspires them, to know that I was part of a team that came together to achieve their goals together, it makes me feel good.

NYSJ: This is a Kellogg's-sponsored campaign, so I have to ask: What did you have for breakfast?

JC: [Laughs.] Kellogg's cereal! But I don't remember which one.

"They are supporting not only the Games but the athletes, many of whom really need the backing of companies such as Kellogg's to keep training and traveling."

NYSJ: How important is it for a company such as Kellogg's to not only be an official partner with the USOC but to also support U.S. athletes?

JC: It is an unbelievable alliance on a number of levels. They are supporting not only the Games but the athletes, many of whom really need the backing of companies such as Kellogg's to keep training and traveling and doing what it takes to try to earn a spot in the Olympics. When you look at the marketing and sponsorship money that Kellogg's and other Team USA partners bring to the table, how much would the USOC not be able to do without their support. Not just in getting athletes onto teams and getting athletes and teams to the Games, but helping to raise awareness for the Olympics in the U.S.

NYSJ: How effective do you think Kellogg's initiative will be in working with athletes help raise awareness about hunger in America?

JC: Very effective. This is a situation that impacts so many people and kids. So if consumers see athletes associating themselves with this cause, it can only help to build awareness and work toward alleviating the problem of hunger in America. Their campaign to have people view the personal videos of members of Team Kellogg's and to use Twitter to generate responses that could lead to two million breakfasts being donated should have a great response. (Details here.)

NYSJ: The last time the Winter Olympics were held in the U.S. was in 2002 in Salt Lake City, and the last Summer Games were 1996 in Atlanta. Will we see the Olympics in the U.S. again?

JC: I would like to see that happen. I would like the USOC to do everything they can to make that happen. Having he Olympic Games on U.S. soil is very important to the fabric our of kids, to see it first-hand. And it is important for our athletes to be involved in the Olympics in their own country. To be able to travel to venues in the U.S. large and small and talk to people about the Games in the U.S. That is something that every Olympic athlete should experience.

NYSJ: What do you anticipate for the 2014 Games in Sochi?

JC: Every Olympic Games creates its own magic. Something will come out of the Olympics that will be magical, be it an athlete or a team or an event. Something special will happen. The hockey competition in 2010 in Vancouver was amazing, so perhaps the event is poised for something like that to happen again.

NYSJ: The U.S. hockey team that you were part of remains an important part of sports and Olympic history. What does it mean to you more than 30 years later?

JC: People use that as an inspiration, not that it was one athlete or even a team, but that the U.S. won. We were considered to be underdogs, but we set our minds to something and overcame the odds. That is something that continues to resonate with young people today, not just those kids who are athletes, but young people who want to make more out of their lives. So if that is our legacy, it is a good one.

NYSJ: You are working with Kristi Yamaguchi for Kellogg's, and she has had a great career as a skater. If you are in goal and she's skating at you with a stick and a puck, does she score?

JC: [Laughs.] She shoots and she scores!

Q&A: Kellogg's A Cereal Thriller In 2014 Winter Olympics Marketing

Back to Sochi 2014

Back to Home Page