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NEWS REAL
• Bloomberg: Nike is preparing to sign an eight-figure deal with Caitlin Clark, including a signature shoe. Clark had a NIL deal with Nike while she played at Iowa, which expired at the end of the college basketball season. (Full story here.)

NHL OKs Arizona Move To Utah

• The NFL unveiled the headlining acts for the NFL Draft Concert Series, which will take place as part of the 2024 NFL Draft presented by Bud Light April 25-27.

Spotlighting Detroit's music scene, the NFL Draft Concert Series presented by Bud Light will feature performances from Big Sean, Detroit Youth Choir and Bazzi.

“With the Draft coming to Detroit, we knew the importance of representing the rich cultural history and music legacy of this city as part of our NFL Draft Concert Series," Tim Tubito, NFL director of event presentation and content, said via the league.

“With an incredible lineup of headliners who all hail from the region, we're excited for these great artists to help us create an amazing on-site experience for our fans and prospects."

• ESPN: The United States Justice Department has agreed to pay around 100 victims of disgraced former Team USA doctor Larry Nassar approximately $100 million for the FBI's failures to properly investigate reports of Nassar's sexual assaults against America's top gymnasts and others, according to a report Wednesday in the Wall Street Journal.

If the agreement becomes final, it would push the total amount of settlements in the sprawling legal cases against Nassar to nearly $1 billion. (Full story here.)

MLB Refreshes With BlueTriton Brands As Water Partner


The Hollywood Reporter: O.J. Simpson’s longtime attorney, who was named executor of the former NFL star’s will ahead of his death last week, has said he will ensure that any claim the parents of Ron Goldman make to retrieve the millions they were awarded in a 1998 civil judgment against the accused killer will be accepted by the estate.

 
Attorney Malcolm LaVergne represented Simpson from 2009 until the former running back’s death on April 10 after a battle with prostate cancer. (Full story here.)


• Guild Career Opportunity Platform has signed a partnership with the U.S. Olympic & Paralympic Committee and the LA28 Olympic and Paralympic Games.

Guild will serve as an “official education, skilling and career mobility provider . . . providing a first-of-its-kind opportunity for Team USA athletes to receive education and career development opportunities with personalized one-on-one coaching to support athletes in building competitive careers alongside their athletic achievements.”


MLS NYCFC New $800M Pitch


Crosby Tops NHLPA Player Poll


• The NFL said the Green Bay Packers woud play the Philadelphia Eagles in the legue's first regular season game in Brazil, as part of the 2024 International Games, on Friday, Sept. 6, 2024, also marking the first time the NFL has played a game on Friday night of their opening weekend since 1970 (Cardinals at Rams, Sept. 18, 1970).


The game will be played in São Paulo in the Corinthians Arena, home to Brazilian soccer team SC Corinthians, and will be each team's first game of the 2024 regular season.
Peacock (NBCUniversal) has secured the exclusive rights to stream the Week 1 game in São Paulo.

NFL Helmets A Head Of The Game

NWSL Chicago Red Stars Swing Into Wrigley


WrestleMania XL Excels


Baseball Hall Statue To Honor Hank, USPS Stamp To Follow



• The NFL will play two games on Christmas 2024 on a rare Wednesday schedule for the league, Hans Schroeder, NFL evp-media distribution, said at the Annual League Meeting. Teams are TBD.

• The Chicago Bears will face the Houston Texans in the 2024 Hall of Fame Game on Aug. 1 to begin the NFL’s pre-season during then Pro Football Hall of Fame Enshrinement Week in Canton, Ohio. Broadcast partner is TBD.


Suns And The Stars: Phoenix To Host 2027 NBA ASG


• Shellee Brown, has launched the James Nathaniel Brown Foundation to honor the legacy of her father, Jim Brown. The JNB Foundation stays consistent with Jim Brown's mission to spur economic progress for African Americans.

• ESPN: Over 150 players at the 2023 Women's World Cup received targeted abuse on social media, with a FIFA report showing that the United States women's national team squad received more than twice the number of discriminatory or threatening posts of any other competing nation. Full story here.

Survey: More Brands Should Increase Support For Women’s Sports

• Robert Kraft, owner of the New England Patriots, has launched through his Foundation to Combat Antisemitism “Stand Up to Jewish Hate,” a $25 million multi-media campaign to “raise awareness nationwide about soaring incidents of antisemitism online and in person.”

• AP: Attempted book bans and restrictions at school and public libraries continue to surge, setting a record in 2023, according to a new report from the American Library Assn. Full story here.

 

POLL POSITION

Forbes NFL Most Valuable Teams 2023

1. Dallas Cowboys $9B
2. New England Patriots $7B
3. Los Angeles Rams $6.9B
4. New York Giants S $6.8B
5. Chicago Bears $6.3B
6. Las Vegas Raiders $6.2B
7. New York Jets $6.1B
8. Washington Commanders $6.05B
9. San Francisco 49ers $6B
10. Philadelphia Eagles $5.8B

11. Miami Dolphins $5.7B
12. Houston Texans $5.5B
13. Denver Bronos $5.1B
14. Seattle Seahawks $5B
15. Atlanta Falcons $4.7B
16. Minnesota Vikings $4.65B
17. Baltimore Ravens $4.63B
18. Pittsburgh Steelers $4.63B
19. Cleveland Browns $4.62B
20. Green Bay Packers $4.6B

21. Tennessee Titans $4.4B
22. Indianapolis Colts $4.36B
23. Kansas City Chiefs $4.3B
24. Tampa Bay Buccaneers $4.2B
25. Los Angeles Chargers $4.15B
26. Carolina Panthers $4.1B
27. New Orleans Saints $4.08
28. Jacksonville Jaguars $4B
29. Arizona Cardinals $3.8B
30. Buffalo Bills $3.7B
31. Detroit Lions $3.6B
32. Cincinnati Bengals $3.5B
Source: Forbes

AVERAGE TEAM VALUES

1. NFL (32 teams): $5.11B
2. NBA (30 teams): $2.86B
3. MLB (30 teams): $2.32B
4. Soccer (top 30 teams): $2.17B
5. Formula 1 (10 teams): $1.88B
6. Indian Premier League (10 teams): $1.04
7. NHL (32 teams): $1.03B
8. MLS (28 teams) $579M
Source: Forbes


Forbes MLB Most Valuable Teams 2023

1. New York Yankees $7.1B (+18% from 2022)
2. Los Angeles Dodgers $4.8B (+18%)
3. Boston Red Sox $4.5B (+15%)
4. Chicago Cubs $4.1B (+8%
5. San Francisco Giants $3.7B (+6%)
6. New York Mets $2.9B (+9%)
7. Los Angeles Angels $2.7B (+23%)
8. Atlanta Braves $2.6B (+24%)
9. Philadelphia Phillies $2.575B (+12%)
10. St. Louis Cardinals $2.55B (+4)

11. Houston Astros $2.25B
12. Texas Rangers $2.225B
13. Seattle Mariners $2.2B
14. Toronto Blue Jays $2.1B
15. Chicago White Sox $2.05B
16. Washington Commanders $2B
17. San Diego Padres $1.75B
18. Baltimore Orioles $1.87B
19. Milwaukee Brewers $1.6B
20. Colorado Rockies $1.475B

21. Detroit Tigers $1.45B
22. Minnesota Twins $1.39B
23. Arizona Diamondbacks $.38B
24. Pittsburgh Pirates $1.32B
25. Cleveland Guardians $1.3
26. Tampa Bay Rays $1.25B
27. Kansas City Royals $1.2B
28. Cincinnati Reds $1.19B
29. Oakland A’s $1.18B
30. Miami Marlins $1B


Source: Forbes


Forbes World’s Most Valuable Soccer Clubs 2023

1. Real Madrid Spanish La Liga Spain  $6.07B
2. Manchester United EPL England $6B
3. Barcelona Spanish La Liga Spain $5.51B
4. Liverpool EPL England $5.29B
5. Manchester City EPL England $4.99B
6. Bayern Munich Bundesliga Germany $4.86B
7. Paris Saint-Germain Ligue 1 France $4.21B
8. Chelsea EPL England $3.1B
9. Tottenham Hotspur EPL England $2.8B
10. Arsenal EPL England $2.26B


See the full list here: Forbes

Forbes NBA Most Valuable Franchises 2022

1. Golden State Warriors $7B
2. New York Knicks $6.1B
3. Los Angeles Lakers $5.9B
4. Chicago Bulls $4.1B
5. Boston Celtics $4 B
6. Loa Angeles Clippers $3.9B
7. Brooklyn Nets $3.5B
8. Dallas Mavericks $3.3B
9. Houston Rockets $3.2B
10. Philadelphia 76ers $3.15B
11. Toronto Raptors $3.1B
12. Miami Heat $3B

26. Indiana Pacers $1.8B
27. Charlotte Hornets $1.7B
28, Minnesota Timberwolves $1.67B
29. Memphis Grizzles $1/65B
30. New Orleans Pelicans $1.6B

See the full list here: Forbes

Most Valuable NHL Franchises 2022
1. Toronto Maple Leafs $2.12B
2. New York Rangers $2.01B
3. Montreal Canadians $1.7B
4. Chicago Blackhawks $1.44B
5. Boston Bruins $1.41B
6. Los Angeles Kings $1.39B
7. Philadelphia Flyers $1.35B
8. Edmonton Oilers $1.29B
9. Washington Capitals $1.22B
10. Detroit Red Wings $1.12B
32. Arizona Coyotes $465M

Source: Sportico

KEEPING SCORE

World’s Richest Sports Franchise Owners 2022
1.  Steve Ballmer NBA Los Angeles Clippers $83B
2. Rob Walton NFL Denver Broncos $56.7B
3. David Tepper NFL Carolina Panthers $18.5B
4. Robert Pera NBA Memphis Grizzlies $17.6B
5. Steve Cohen MLB New York Mets $17.5B
6. Dan Gilbert NBA Cleveland Cavaliers $17.3B
7. Jerry Jones NFL Dallas Cowboys $16B
8. Stan Kroenke NFL Los Angeles Rams, NBA Denver Nuggets, NHL Colorado Avalanche $12.9B
9. Stephen Ross NFL Miami Dolphins $11.6B
10. Shahid Khan NFL Jacksonville Jaguars $11.2B

This year’s Forbes 400 includes 50 sports team owners with controlling stakes, up from 43 last year. Among them, 17 own NFL teams, 14 own NBA franchises, 12 own NHL clubs and 9 are MLB owners.

Source: Forbes

BUY SELL

World’s Top-Ten Highest Paid Athletes 2023

1. Cristiano Ronaldo soccer: $136 million total earnings/$90 million off-field
2. Lionel Messi soccer: $130 million total/$65 million off-field
3. Kylian Mbappé soccer: $120 million total/$20 million off-field
4. LeBron James NBA: $119.5 million total/$75 million off-field
5. Canelo Álvarez boxing: $110 million total/$10 million off-field
6. Dustin Johnson golf: $107 million total/$5 million off-field
7. Phil Mickelson golf: $106 million total/$2 million off-field
8. Steph Curry NBA: $100.4 million total/$52 million off-field
9. Roger Federer tennis (retired):$95.1 million total/$95 million off-field
10. Kevin Durant NBA: $89.1 million total/$45 million off-field

Source:
Forbes

Forbes' Top 11 Highest-Paid Soccer Players 2023

1. Cristiano Ronaldo ($260m)
2. Lionel Messi ($135m)
3. Neymar ($112m)
4. Kylian Mbappé ($110m)
5. Karim Benzema ($106m)
6. Erling Haaland ($58m)
7. Mohamed Salah ($53m)
8. Sadio Mané ($52m)
9. Kevin De Bruyne ($39m)
10. Harry Kane ($36m)
11. Robert Lewandowski ($34m)

Source: Forbes



2022 Highest-Paid Female Athletes
1. Naomi Osaka WTA ($51.1M) On-Field: $1.1M Off-Field: $50M
2. Serena Williams WTA ($41.3M) On-Field: $0.3M Off-Field: $41M
3. Eileen Gu Freestyle skiing ($20.1M) On-Field: $0.1M Off-Field: $20M
4. Emma Raducanu WTA ($18.7M) On-Field: $0.7M Off-Field: $18M
5. Iga Swiatek WTA ($14.9M) On-Field: $9.9M Off-Field: $5M
6. Venus Williams WTA  ($12.1M) On-Field: $0.1M Off-Field: $12M
7. Coco Gauff WTA  ($11.1M) On-Field: $3.1M Off-Field: $8M
8. Simone Biles Gymnastics ($10M) On-Field: $0 Off-Field: $10M
9. Jessica Pegula WTA ($7.6M) On-Field: $3.6M Off-Field: $4M
10. Minjee Lee Golf ($7.3M) On-Field: $4.8M Off-Field: $2.5M

11. Candice Parker WNBA ($7.2M) On-Field: $0.2M Off-Field: $7M
12. P.V. Sindhu Badminton ($7.1M) On-Field: $0.1M Off-Field: $7M
13. Leylah Fernandez WTA ($7M) On-Field: $1M Off-Field: $6M
14. Lydia Ko golf ($6.9M) On-Field: $4.4M Off-Field: $2.5M
15: Ons Jabeur WTA ($6.5M) On-Field: $5M Off-Field: $1.5M

16. Paula Badosa WTA  ($6.2M) On-Field: $1.7M Off-Field: $4.5M
17. Lexi Thompson golf ($5.9M) On-Field: $1.9M Off-Field: $4M
18. Jin Young Ko golf ($5.8M) On-Field: $1.3M Off-Field: $4.5M
19. In Gee Chun golf ($5.7M) On-Field: $2.7M Off-Field: $3M
20. Alex Morgan soccer ($5.7M) On-Field: $0.7M Off-Field: $5M

21. Megan Rapinor soccer ($5.7M) On-Field: $0.7M Off-Field: $5M
22. Brooke Henderson golf ($5.4M) On-Field: $2.4M Off-Field: $3M
23. Nelly Korda golf ($5.4M) On-Field: $1.4M Off-Field: $4M
24, Caroline Garcia WTA ($5.2M) On-Field: $3.7M Off-Field: $1.5M
25. Garbiñe Muguruza WTA ($5.2M) On-Field: $0.7M Off-Field: $4.5M
Source: Forbes

SUPER BOWL WATCH

Upcoming Super Bowls
• Super Bowl LVIII (2023 Season) Allegiant Stadium Las Vegas Feb. 11, 2024 CBS
• Super Bowl LVIX (2024 Season) Caesars Superdome New Orleans Feb. 9, 2025 Fox
• Super Bowl LX (2025 Season) Levi's Stadium Santa Calra, Calif. Feb. 9, 2026 NBC
• Super Bowl LXI (2026 Season) Site TBD February 2027 ABC
• Super Bowl LXII (2027 Season) Site TBD February 2028 CBS
• Super Bowl LXIII (2028 Season) Site TBD February 2029 FOX
• Super Bowl LXIV (2029 Season) Site TBD February 2030 NBC
• Super Bowl LXV (2030 Season) Site TBD February 2031 ABC
• Super Bowl LXVI (2031 Season) Site TBD February 2032 CBS
• Super Bowl LXVII (2032 Season) Site TBD February 2033 FOX
• Super Bowl LVIII (2033 Season) Site TBD February 2034 NBC

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NHL Stanley Cup Playoffs See More Ads Below

RIP Dickie Betts

The NBA said KOHO Financial fintech company has signed a deal to serve as presenting partner for the 2024 NBA Playoffs in Canada, the league’s first marketing partnership with the company. The 2024 NBA Playoffs presented by KOHO are airing live in Canada on Sportsnet and TSN.

All The Smoke original podcast hosted by NBA champions Matt Barnes and Stephen Jackson unveiled the program’s first multi-city live tour. Will feature music, entertainment, fan interactions, iconic guests from each host city. Signature episodes will be filmed in landmark theaters across the country. Details here.

Just Women’s Sports multimedia platform dedicated exclusively to women's sports, said it is teaming with the National Women’s Soccer League for the third consecutive year as an official media partner.

Great Clips, the official hair salon of the NHL & NHLPA, launches 2nd annual Show Your Flow campaign, encouraging people to share photos and videos of their unique and individual Hockey Hair flows for the chance to be inducted into the Hockey Hair Hall of Fame. Support includes TV and multi-media marketing w NHL players Matthew Tkachuk and William Karlsson and PWHL star Hilary Knight. Details here.

In anticipation of the Stanley Cup Playoffs, Chipotle Mexican Grill — the official Mexican-themed quick service and fast-casual restaurant of the NHL — returns its 'Wear Your Hockey Jersey' program offering a BOGO deal on entrees to in-restaurant diners who don a hockey jersey on April 22 . The promotion is valid at all participating Chipotle restaurants in the U.S. and Canada. Details here.

IOC and nWay launch Olympics Go! Paris 2024 – the official mobile game for the Olympic Games Paris 2024. The game is a hybrid causal sports and simulation title that merges city-building elements with the sports events of the Games in Paris to provide a truly unique Olympic gaming experience.

Fanatics CEO Michael Rubin told SBJ said that Caitlin Clark had the “highest selling jersey on WNBA Draft night of any athlete in any sport in the company’s history. She broke every record for most Draft day sales ever in the history of Fanatics (including NFL and NBA).”

Patrick Mahomes is on a cover of Time Magazine as one of the Most Influential People of 2024. Profile written by Alex Rodriguez.
 
Men’s underwear brand Saxx has signed endorsement deals with five PGA Tour caddies: Geno Bonnalie (Joel Dahmen), Aaron Flener (J.T. Poston), John Limanti (Keith Mitchell) and Joel Stock (Will Zalatoris) and John Ellis, reigning U.S. Open champion caddie for Wyndham Clark. It includes Birdies For Balls, in which: Saxx will donate $100 to the Testicular Cancer Foundation for every birdie made by the caddies’ players for the rest of the season.

In a new Lay’s potato chips spot, Lionel Messi helps Lay's put a flavorful spin on the famed "Olé, Olé, Olé, Olé" chant with chants of "Oh-Lay's, Oh-Lay's, Oh-Lay's, Oh-Lay's."

ESPN Films said it has green-lit an upcoming 30 for 30 documentary to be centered around the life of the late Stuart Scott, a longtime ESPN sportscaster, journalist and analyst who passed away from cancer in 2015 at 49.

Comic Relief U.S.
’s Red Nose Day and the Harlem Globetrotters are partnering for the second consecutive year to raise money and change lives for children facing poverty Red Nose Day fun will be infused through all 44 games in April across 15 states during the Globetrotters' Domestic 2024 World Tour. Red Nose Day returns for its 10th year on May 23.

MLB Mike Trout That Opening Day Feeling

Bryan Cranston stars in a new spot for the 2024 MLB season: “Opening Week Is Here

Orphan Black: Echoes AMC 2024 Krysten Ritter: ‘A completely unique copy of the original’


2Daze Nwslttr: @NBA In-Season Tourney Goes Hollywood In 'The Heist'; @NHRA Names @MissionFoodsUS Premier Series Title Sponsor; @Spalding Joins w @Crayola For Colorful Products; #NBA ASG Returns To Tradition; @CBSSports To Air 300+ College Hoops Games http://www.NYSportsJournalism.com

9/11 + 22 Years


“We meet aliens every day who have something to give us. They come in the form of people with different opinions.” — William Shatner

"There's not an American in this country free until every one of us is free." — Jackie Robinson

“We all wish we had superpowers. We all wish we could do more than we can do.” — Stan Lee


'Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity' —

'We have come too far, we have sacrificed too much, to disdain the future now'

“All of us might wish at times that we lived in a more tranquil world, but we don't. And if our times are difficult and perplexing, so are they challenging and filled with opportunity.”  — Robert F. Kennedy d June 6, 1968 rescues in & finds U.S. homes 2k+ in 10+ yrs Milo & siblings now in U.S. 6+ years

College News

Colorado Back To Big 12
NCAA Adds Women NIT
ACC Games On The CW
U-FLA $440M Stadium
CFB TItles Games '25, '26

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
NOW PLAYING

Forbes Top 30 Most Valuable Sports Franchises 2022

1. Dallas Cowboys $8B
2. New England Patriots $6.4B
3. Los Angeles Rams $6.2B
T4. New York Yankees $6B
T4. New York Giants $6B
T6. New York Knicks $5.8B
T6. Chicago Bears $5.8B
T8. Golden State Warriors $5.6B
T8. Washington Commanders $5.6B
10. Los Angeles Lakers $5.5B

11. New York Jets $5.4B
12. San Francisco 49ers $5.2B
T13. Real Madrid $5.1B
T13. Las Vegas Raiders $5.1B
15. Barcelona $5B
16. Philadelphia Eagles $4.9B
17. Houston Texans $4.7B
18. Denver Broncos $4.65B
T19. Manchester United $4.6B
T19. Miami Dolphins $4.6B

21. Seattle Seahawks $4.5B
22. Liverpool $4.45B
23. Bayern Munich $4.28B
T24. Manchester City $4.25B
T24. Green Bay Packers $4.25B
26. Los Angeles Dodgers $4.08B
27. Atlanta Falcons $4B
28. Pittsburgh Steelers $3.98B
29. Minnesota Vikings $3.93B
30. Boston Red Sox $3.9B

See the full list here.
Source: Forbes

Entries in Q&A (1)

Monday
Apr242017

Q&A: As Rookies Start Their NFL Careers, Shawne Merriman Thrives In Life After NFL

By Barry Janoff

April 24, 2017: When the NFL Draft is held this week in Philadelphia, the more than 250 players selected by the league’s 32 teams will be thinking about their new careers and not about retirement or life after they leave pro football.

Shawn Merriman was not thinking about retirement in 2005 when he was drafted No. 12 overall by the San Diego (now Los Angeles) Chargers out of Maryland.

At linebacker, he had ten sacks his first year, was named the Defensive Rookie of the Year and was runner-up for NFL Defensive Player of the Year.

Despite missing the first four games in 2006 for violating the NFL’s PED policy, he led the league with 17 sacks. He had 39.5 sacks through his first three seasons, the most among all players from 2005-07, and was named to the Pro Bowl each season.

Sooner-than expected plans for post-NFL life became a reality in 2008 when he underwent reconstructive knee surgery to repair torn ligaments and played in just one game. He returned to play in 14 games in 2009, recording four sacks, but that was his last full season in the NFL.

Over the next three years, the final two with the Buffalo Bills, he appeared in a total of 18 games and recorded a total of two sacks.

It was during his rehab when Merriman seriously began to put into motion an idea he had been contemplating for years: Create an athletic sportswear line based on his long-time nickname, Lights Out, a reference to how quarterbacks and other opposing players felt when he tackled them.

Merriman, now 32, has made good on his goal to build Lights Out into a thriving business. As CEO, he has led the brand to success online, and now is moving the men’s and women’s apparel lines into more retail destinations nationwide.

But that growth has not been without its challenges. In 2014, Lights Out Holdings sued Nike for trademark infringement over the use of Lights Out, for which Merrirman said he acquired federal trademark rights in 2007 from its previous owners.

This past February, he sued Under Armour for the same reason.

The Nike suit was "amicably resolved" by both sides. The Under Armour situation is on-going.

Merriman is also fulfilling other dreams, including becoming involved with Nascar and also MMA, both of which trace back to his youth in Maryland, where he grew up in Prince George's County, graduating from Frederick Douglass HS  before attending the University of Maryland.

Merriman is a part owner for Patriot Motorsports Group, with driver Jesse Iwuji in the K&N Pro Series West. Working with Iwuji, who also is African American, Merriman is bringing the sport to a more diverse, multi-ethnic audience.

He also is associated with Bellator MMA as a spokesman, and has been in extensive training with the potential of climbing into the ring.

In addition, he devotes time to his "Lights On Foundation" in an effort to help children and families in need.

This week, he begins filming MTV’s The Challenge: Champs vs. Pros, a reality competition show that pits athletes and non-athletes in various skills for the opportunity to donate $50,000 to their favorite charity. It is hosted by NFL wide receiver Victor Cruz.

NYSportsJournalism spoke with Merriman about his on-going journey from football to MMA, Nascar and businessman, and his feelings about his former Chargers team moving to Los Angeles.

NYSportsJournalism.com: What has life been like post-NFL as far as facing challenges and meeting goals?

Shawne Merman: When you play in the NFL and play football for as long as I did, it was like living a dream that I had since I was a kid. I started playing when I was about ten. Then one day it stopped. And you have to find your next passion. Something that gets you up in the morning and gets you going. For me, it has been Lights Out. So even as much as I loved the game, the transition was pretty easy. I loved playing, but building Lights Out is as much a passion for me as football.

"When you play in the NFL and play football for as long as I did, it was like living a dream that I had since I was a kid. Then one day it stopped."

NYSJ: Not every player thinks during his playing days that he might need another passion or career after the game. Did you consider life after football even while you were playing?

SM: I actually bought Lights Out from another company in 2007. I knew what I wanted to do after the NFL, but at the time I couldn’t really commit the time and energy to it that I wanted because I was so engaged with football. Football was my job and my passion. But once I retired, I could make Lights Out and building the brand my top priority. And I have teamed with Bellator MMA and Nascar to build a race team with driver Jesse Iwuji.

NYSJ: Why are you putting your support behind Jesse Iwuji?

SM: He’s a great young African American driver and has a lot of great qualities: former football player, a lieutenant in the Navy, just an all-around great dude. Nascar has been dealing with the issue of bringing diversity to its sport and Jesse is someone who can do great things in Nascar.

NYSJ: Are you bringing the athlete mentality you had in the NFL of setting goals, facing challenges and continually raising the bar to your business and sports endeavors?

SM: One thing that has helped me as as former pro athlete is that I know how the process works. You don’t just wake up one day and have something great. It doesn’t work that way. You have to work hard, put yourself on the line and be willing to sacrifice. Nascar has welcomed Jesse and me and has given us great support, which has helped tremendously. So now I can put my efforts behind Jesse in helping him to climb the ladder in Nascar. And he is a great representative for Lights Out. So with all that going at once, You put your best foot forward every day and keep it going.

NYSJ: It seems as if you have been able to take your Lights Out brand and organically integrate it into other areas, such as MMA and Nascar, to get the message to consumers, which many businesses want to but never seem able to accomplish. Was that a challenge at first or did it always seem to you like a natural process?

SM: It’s a lot of work, but I don’t get involved in anything that I don’t know about. So I can tell you about Bellator MMA. I can tell you about Nascar. I get behind the scenes. I have done MMA training. I get to go in and spar with these guys. I still get my competitive fix, if you can call it that, from my days in the NFL. And with Nascar, I’ve spent a lot of time with Jesse on the track, with other team owners and drivers, learning as much as about the business, the cars, the competition as I can. I am an information retainer. (Laughs.) I retain as much information as possible. And you have to be there. You can watch on TV but there is nothing like actually being on the track, in the garage, to feel the energy, the intensity.

"I know I can’t help every kid. But there are kids who will listen to the information I share with them. There are kids whose futures I can impact."

NYSJ: Is that similar in any way to the intensity you felt in the NFL?

SM: It’s a lot like running out of the tunnel and onto the field before the game. There are 30,000 or 40,000 people at a race track. I remember the first time going down an alley (that led to the race track) with some of the best race car drivers in the world, and fans were screaming and yelling. And I said to myself, This feels exactly like coming out of the tunnel on a Sunday onto an NFL field.

NYSJ: Do you feel as if the projects to which you are dedicating yourself to have a long-term growth and upside?

SM: Definitely. Even if you look at how big Nascar already is — and it’s a huge sport — but to get into it and try to attract the demographics we want to, that is something that has tremendous growth potential. I trace this to my childhood. I grew up in Prince George’s County, Maryland, in a predominantly black neighborhood. We didn’t have the opportunity to experience Nascar when I was growing up. So my thinking is, What happens when you can make a great sport like Nascar available to an 11- or 12-year-old Shawne Merriman. Or any minority kid growing up in a neighborhood like the one in which I grew up. If you get them exposed to the sport early, imagine the potential growth of the fan base. I can see 11- and 12-year-old kids going to a Nascar race and having his interest sparked to be a long-time fan.

NYSJ: Do you spend time with kids and share your NFL experiences and talk about your life now as a successful businessman?

SM: I do that all the time. I speak to kids from broken homes, from troubled homes and kids who want to hear about life experiences beyond what they see every day. In Baltimore, I work with the Ed Block Courage Award Foundation (which is dedicated to supporting the well-being of abused, neglected and at-risk children). There is a reason I do this. I speak to as many kids as I can. I know I can’t help every kid. But there are kids who will listen to the information I share with them and turn their lives around. Or change their lives in some way. That’s why you do it. Because there are kids whose futures I can impact.

NYSJ: How has the Lights Out line been resonating with consumers?

SM: We are growing, expanding into more locations, really getting the word out there. People see me wearing Lights Out every day, unless I need to be in a sports jacket. We are reaching consumers and they are helping to spread the word. So I’m very confident that we are reaching the people. The line is not just for working out. You can wear them to go out, to hang out with friends. It’s activewear. The line is so hot I can’t even explain it. (Laughs.) So we are reaching more people every day.

NYSJ: Being a member of the San Diego Chargers all-time squad, and having played in San Diego for six years, how do you feel about the Chargers moving from San Diego to Los Angeles?

SM: Saying Los Angeles Chargers still hasn’t sunken in yet for me. I recently was at a race track in Fontana (Calif., about 50 miles east of Los Angeles) signing autographs and I jokingly yelled out, San Diego Chargers. It is starting to become a reality. I do have some friends on the team and I will support them. This is the organization that drafted me, so I will support them. They supported me and my family.

NYSJ: What do you think about the NFL over the past couple of years with three franchise moves, also including the Rams from St. Louis to Los Angeles and the Raiders planning to move from Oakland to Las Vegas?

SM: It certainly is a different time. But I believe you have to be able to move or change. You have to move with the times. The Chargers organization has to work to win back the fan base that is bitter about the move. What helps is if you win games, and you win early (in the season). If they do that, they will have a lot of success in the Los Angeles market.

NYSJ: It seems as if you will have a busy schedule for quite some time. What are you most looking forward to doing?

SM: I’m most excited about getting the Lights Out line into more stores. We have had a great demand over the past few months and we are expanding in retail. Also working with Jesse and Nascar is exciting. And seeing how far I want to take my MMA connections. I have to tell you, I am having so much fun. I wake up in the morning and I'm like a big-ass kid. (Laughs.) No joke. I feel as if I can do something new every day. It’s not like I have a Groundhog Day experience where every day is the same. It’s all good.

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