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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov092017

Q&A: Bucks Fete 50th Anniversary From Kareem And Oscar To ‘Greek Freak'

By Barry Janoff

November 9, 2017: In 1968, the Summer Olympics were held in Mexico City and the Winter Olympics in Grenoble, France; The Beatles formed Apple Records; and film releases included 2001: A Space Odyssey, The Odd Couple, Planet of the Apes, Rosemary’s Baby and Bullitt.

It also was the first season for the expansion Milwaukee Bucks, with the team going 27-55 but earning the right, after a coin flip, to draft Lew Alcindor No. 1 overall out of UCLA.

That pick was gold. The team went 56-26 during Alcindor’s rookie year in 1969-70 and won the NBA title in 1970-71.

The 2017-18 campaign marks the 50th anniversary of the franchise, being celebrated with current and former players, fans, marketing partners and people in and around Milwaukee who have been part of the team.

Among the activations:

The franchise is naming its All-Time Milwaukee Bucks Team during the season — five players to be selected at each position — incorporating results of the Bucks All 50th Team Fan Vote.

The Bucks are holding this season six home game “Classic Nights." The All-Time players for each position will be unveiled, respectively, at one of the final five events. Many of those named, as well as other former players, have been invited to attend.

Several players who have played with the Bucks since 1968 have had their numbers retired by the Bucks, including Lew Alcindor/Kareem Abdul-Jabbar, Oscar Robertson, Sidney Moncrief, Bob Dandridge, Junior Bridgeman, Jon McGlocklin, Bob Lanier and Brian Winters.

The All-Time roster also includes Ray Allen, Glenn Robinson, Marques Johnson, Ernie Grunfeld, Craig Hodges, Paul Pressey, Terry Cummings, Rickey Pierce, Guy Rodgers, Sam Cassel, Michael Redd, Alex English and Moses Malone.

The current roster features Giannis “Greek Freak” Antetokounmpo under the lead of head coach Jason Kidd.

The first of the six “Classic Nights” was a Return to the Mecca game on Oct. 26, when the Bucks hosted the Boston Celtics in UW-Milwaukee Panther Arena, formerly known as the Mecca. It was played on a recreation of the iconic Robert Indiana-designed court that the Bucks played on from 1977 through the team’s final season in the venue in 1987-88.

(The original court was dismantled and put in storage until 2010, when Bucks fan Andy Gorzalski saw a listing of wood for sale, described online as a "gym floor." He discovered it was the original Mecca floor and paid $20,000 for it. He and another fan, Ben Kohler of ProStar Surfaces, the team's official floor contractor and supplier, then worked with Robert Indiana to re-construct and re-exhibit the floor, which they continue to do.)

Each of the six home game Classic Nights feature the Bucks Classic Edition uniforms (Nike’s modern take on the original Bucks uniform from 1968).

The five upcoming Classic Nights are scheduled for Dec. 8 (50th Anniversary cap promotion), Jan. 5 (Antetokounmpo Starting Lineup figurine, pictured below), Jan. 26 (Jon McGlocklin youth jersey), Feb. 27 (retro musical alarm clock) and March 4 (Ray Allen lunch bag).

Other highlights of the promotional calendar include a 50th Anniversary logo tote bag (Nov. 15), a B Sweater Koozie (Dec. 22), a retro Bango toothbrush holder (Feb. 25), a Viewfinder (March 25, pictured below) and a retro pennant (April 5).

At select Bucks home games throughout the remainder of the 2017-18 season, people can purchase a ticket and receive a Legends of the Rafters Bobblehead Series powered by Johnson Controls honoring players who have their respective numbers retired and hung in the rafters of the BMO Harris Bradley Center.

Among the partners activating for the 50th Anniversary are arena naming rights holder BMO Harris Bank, Dental Associates, Fox Sports Wisconsin, Kohls, Cousins Subs, Froedtert & the Medical College of Wisconsin, Pick ‘n Save, Potawatomi Hotel and Casino, Papa John’s and Fanatics.

Milwaukee-based Harley-Davidson this season signed as the team’s jersey patch sponsor in addition to a multi-level marketing effort.

Next season, the team is scheduled to move into the Wisconsin Entertainment and Sports Center, a $524 million multi-purpose arena in downtown Milwaukee. It will also serve as the home for the Marquette Golden Eagles men's basketball team. Naming rights are currently being shopped.

NYSportsJournalism spoke with Dustin Godsey, who joined the franchise as Director of Marketing Services in 2012, was named VP-Marketing in 2013 and CMO in August 2016, about the rewards and challenges of planning 50th anniversary activation, the new arena, Giannis Antetokounmpo and the past, present and future of the team.

NYSportsJournalism.com: How much of your strategy is getting people and companies talking about the Milwaukee Bucks in places like New York and Los Angeles and getting national and global news stories about the team and your players?

Dustin Godsey: That has been a big part of what we are doing. We have gone through a rebranding the past couple of years and pushing the Bucks brand out there. For us, part of the strategy was how do we make things that happen in Milwaukee, and the people and places in Milwaukee, more interesting and relevant to people across the country and around the world. We want to be the megaphone for Milwaukee and get national attention to the city. And with the team and the new arena, we certainly have a lot to talk about.

NYSJ: This is the 50th anniversary season for the franchise, but when did you start to plan activation for the season-long event?

DG: We are in Year Four of a Five Year plan. After the 2013-14 season, when we had a pretty lean year (15-67), new ownership came in. At that point we started to look forward, be aspirational, and rethink how we talk about the Bucks and our brand. We went through a brand overhaul the next season (the team went 41-41 in 2014-15 and made the playoffs). And in talking about the future we wanted to incorporate out history and legacy into that.

NYSJ: How are you incorporating seasons of great success with those that were less successful?

DG: Unfortunately, we had a number of years where we didn’t have a very compelling story to tell in terms of what was happening on the court. We identified a lost generation of fans who disassociated with the team because they weren’t given a reason to believe or were in a younger age group, people who are now 30 or 40, who in their lifetime were not given a compelling reason to follow the team. So in bringing back the history and legacy, it was not as a crutch by any means, but as a way to bridge the gap and to give people a point of reference in what we are trying to do moving forward.

NYSJ: How are you addressing today's younger audience that might not know the Bucks history?

DG: That's an important demography for us. A 16-year-old kid has not seen in their lifetime the Bucks win a first round playoff series (the last time was 2000-01 when the Bucks lost in the Eastern Conference finals). So younger fans don’t have a good frame of reference to get behind the team. A lot of it is education, telling people we can win a championship in Milwaukee because it’s been done. So when we have aspirational campaigns, there is a frame of reference This is a bridge year between our 50th anniversary and moving into our new arena. It is sort of a then-becoming-now mentality. A new era of Bucks basketball.

NYSJ: What are the challenges of having a long-term strategy?

DG: You don’t always hear teams on the marketing side talk about four- or five-year plans. Anything can happen that can blow those plans up. For us, for that to have actually have happened, it takes luck as much as anything. We were really aligned with the people in basketball operations on what they were doing and how they were looking to rebuild the team. Jason has come in. So there was a good working relationship on the business and basketball side to allow us to authentically talk in marketing about what we wanted to do. And to get lucky with a player such as Giannis and to have the team build on the same timeline as the marketing side has been serendipitous to say the least.

NYSJ: How important was it to have a game played in The Mecca?

DG: The Mecca game (on Oct. 28) was all about the fans, and having them come back and experience Bucks basketball in that arena. Wth a reproduction of the original court designed by Robert Indiana, which was as much a piece of pop art as a playing surface.. From the time I got to Milwaukee five years ago, I heard so much about The Mecca, and how electric the games there were a unique experience. So for us to give our long-time fans  an opportunity to relive the experience and to give our younger fans a chance to experience it was great. But that is just one part of our overall platform.

NYSJ: There is a great story about the original Mecca floor, but what will happen to the new one you recreated for the game?

DG: It will be sanded down (then used by the the Bucks G-League team, the  Wisconsin Herd), so it truly is just a one-time use. We talked to the NBA to see if it was feasible to reassemble and play on the original court, but it was a 60-plus year old court, so they said no to that. But when we suggested a recreation of the original court for one night, they agreed. We worked with the Artists Rights Society and the Morgan Art Foundation, which represents Robert Indiana.

NYSJ: How involved have team marketing partners been for the 50th anniversary?

DG: Partners have been very involved on many levels, finding ways to connect with fans and to intertwine our history with the current team. During the season we are having give-away promotional items, such as a 1980’s View-Finder with photos from great moments in our history, Starting Line-Up figures. We are announcing our All-50th Anniversary Team, but are taking a different perspective on it. We are naming the team by positions and will have five nights where we unveil the Top Five point guards, the Top Five shooting guards, during a different game throughout the season.

NYSJ: Have you been in touch with players who were on the team to be part of the 50th anniversary ‘Classic Games'?

DG: We will invite those guys back to participate. For a time we lost touch with some of those players. But we have reconnected. Last season when they came to town and attended games, we were shooting videos and content for this season as part of our pre-planning. So they are excited to be part of it and to share their stories.

NYSJ: What is the status of a naming rights deal for the new arena?

DG: Still on-going. It will be announced at the proper time. We will make a big splash with that.

NYSJ: Do you see the Bucks emulating the San Antonio Spurs, a smaller-market team that has people across the country and internationally talking about who they are and what they do?

DG: The Spurs is certainly a franchise that people hold themselves up to. A franchise that developed a culture and a history that has become the crown jewel and success story of smaller markets. But the NBA has become such a national and global product that we have a great opportunity to expand beyond Milwaukee. And we have a great story to tell. More than 50% of our Web and social media traffic is international. Giannis, for example, brings in the Greek audience and it is up to us to create a strategy to speak directly to those audiences.

NYSJ: Is that playing out in marketing, as well, with a Harley-Davidson, for example, which is based in Milwaukee but is known globally?

DG: We are having a good, strong buy-in from partners as to who we are and where we are going. Harley is a legendary Milwaukee brand, but their strategy is to go after a younger and an international demographic, which are two buckets that we hit very well. That deal was hard to believe that it couldn’t happen.

Milwaukee Bucks Ride With Hometown Harley-Davidson For Jersey Deal

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