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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• "The secret of life is honesty and fair dealing. If you can fake that, you've got it made."

• "I refuse to join any club that would have me as a member."

• "I intend to live forever, or die trying." — Groucho Marx RIP 8-19-1977

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Oct192015

Q&A: North Face Explores Outdoor Market That's 'Faster, Younger, More Motivated'

By Barry Janoff

October 19, 2015: The North Face knows what it's like to climb extremely high mountains, endure frigid temperatures and test the limit of human endurance.

Now they also know what it's like to blaze a new marketing path.

The San Francisco-based retailer, founded in 1968 and acquired by VF Corp. in 2000, last month unveiled its first multi-media, global marketing campaign, came with the umbrella theme, "Never Stop . . ." and enabled people to fill in their own call to action, such as "Never Stop Exploring," "Never Stop Searching" and "Never Stop Dreaming."

According to Todd Spaletto, president of The North Face, the move was a distinct and challenging strategy but important to build the brand worldwide.

"As we’ve seen consumers around the world evolve their priorities in the outdoors and seek out greater challenges and pursuits, from Beijing to Boston, it became clear that we had a relevant global message to share that could impact the way people explore," said Spaletto. "The time was right for our first global campaign. We are building a strategy that can drive our brand for the next five-ten years."

In speaking to consumers, Spaletto said that there is "more segmentation than ever. There are a lot of differences, but there are also of similarities. People want to explore, and that means new places, new foods.

"'Never Stop' can drive our brand strategy for the next five-to-ten years. The market and consumers have changed. The modern outdoor market is faster, younger, more motivated."

Spaletto, who has been with VF Corp. since 1998, has seen significant growth since being named president for North Face in February 2011. "When I joined it was a $200 million company losing $1 million. Now it's a $2 billion-plus company."

According to Spaletto, "For a long time there was an outdoor market and an active lifestyle market, and brands didn't cross from one to the other. But those lines have become blurred, mainly because consumers have changed. The modern outdoor market and consumer is faster, younger and more motivated, and we want to speak to them."

The North Face felt empowered to go big with its first global campaign based on the success of "Your Land," unveiled last October, which at the time was called the biggest campaign in North Face's history; and the follow-up, "I Train For," which hit this past April.

The media spend for "Your Land" "was 50% than anything we had previously spent" on any campaign, according to Spaletto. He said "Never Stop" tops that by another 40%.

The North Face, a division of VF Corp., spent $13 million in the U.S. on media, per research firm Kantar Media, NY.

"We broke 'Your Land' during Sunday Night Football on NBC in 2014 and had great results. A lot of eyeballs with the No. 1 show on TV," said Spaletto. "We followed the same strategy with 'Never Stop.'"

The anchor TV spot of the multi-media campaign hit TV in October and included four consecutive media buys on NBC Sunday Night Football as well as Comedy Central, ESPN, TNT and other sports programming.

"We are an out-of-bound brand," said Spaletto. "We are not on the NFL sidelines, we don't have a deal with the World Cup. That said, the challenge is to get eyeballs and to get people to see and use your products. And we see a lot of opportunity for that.

"'Never Stop' can drive our brand strategy for the next five-to-ten years. The market and consumers have changed. The modern outdoor market is faster, younger, more motivated," he said.

In its first month, "Never Stop" had almost 1.8 million views on YouTube.

Support also includes Internet, social media — "Instagram is our biggest social media tool," said Spaletto, where the company has some 911,000 followers — and POP in The North Face retail locations in Canada, the U.K., Europe and Asia Pacific; as well as such retail partners as Macy's and Dick's Sporting Goods.

Lead agency is  Mekanism, New York/San Francisco.

The spot shows people challenging themselves and exploring different part of the world, not just by mountain climbing, snowboarding and sea diving, but also by tasting new foods and visiting new places. It ends with a rallying cry from North Face: "Never Stop . . .  searching, pushing, learning, playing, moving, creating, making, climbing, finding, dreaming, jumping."

"'Your Land' was about the destinations. Never Stop is about the people," said Spaletto. "The spirit of 'Never Stop' really defines our brand," said Spaletto. "We are proud of the campaign. But we are prouder of our athletes, and who they are. They go to extreme lengths to test our products, to tell us what is good and to tell us what needs to change. They are the sparks for our solutions."

"Never Stop" comes as The North Face is building an its alliance with the Department of the Interior, launched in 2014, to "protect, preserve and celebrate public lands." Key to that is support of the 21st Century Conservation Service Corps, which includes a $100,000 grant that will be divided among four 21SCS leaders "who embody 'Never Stop' and who are doing extraordinary work in their communities."

It also comes as The North Face is unveiling the next generation in its Summit Series premium line of gear, including base layers, mids, jackets, and shell pants, all made exclusively for climbing. "Summit Series is some super bad-ass stuff," said Spaletto.

"We used to be a brand that spoke to just the hard-core extreme explorers. We haven't forgotten them, but now we're looking at a growing pool of people who wear our products and come to our brand when they go outdoors," said Spaletto.

"We looked at global consumer insights and saw powerful, shared beliefs of people’s drive for excellence and strength," Spaletto said of the strategy behind building a marketing effort that would speak to consumers worldwide. "People want to do something challenging and feel strong doing it. We paired our findings with community-level research to truly understand the nuances and needs of consumers. The result is a spot that connects personally with people around the world in an authentic, rich, and powerful way.

"We used to have T-shirts that read 'The mountain doesn't care' and other really hard-core messages for our hard-core audience. But we started to see more and more people wearing The North Face apparel in the streets, to games, to school," said Spaletto. "So we knew that there was a growing consumer population that was not hard-core explorers but who liked to wear our apparel because it was comfortable or kept them warm in the winter. That was a change for us, it gave us new insights into The North Face brand.

Included on The North Face's roster athlete spokespersons is Jimmy Chin, an experienced climber, mountaineer and skier, who has used his personal experiences to become an award-winning photographer. His directorial debut, Meru, follows the extreme ascent he and fellow mountaineers took on the Shark’s Fin on Mount Meru.

Among other accolades, Meru won the U.S. Documentary Audience Award at the 2015 Sundance Film Festival.

"Jimmy is a perfect example of who we are beyond the name North Face," said Spaletto. "He challenges himself. His photography and and film are not just images. They are real-life. And that's what we want. We want people to get outside, to live a life of exploration. And we want to continue to challenge ourselves to have the best products and most authentic messages, so that when people do explore, they trust North Face to go with them."

Among The North Face athletes featured in the 'Neve Stop' campaign are Paige Claassen (pictured above), Conrad Anker, Xavier de LaRue and Tom Wallisch.

it also features those who explore beyond the land, including deep space and deep sea.

What that coveys to SpaIetto is that "our brand is what it says it is. We are authentic. Our messages are authentic. And I am proud of that.

Looking ahead, how does he see the new campaign building The North Face brand and messages?

"We want to take 50 years of company heritage of exploration and move that forward, speak to the new consumer, the people who wear our product in casual situations and in situations we talk about in our new campaign," said Spaletto. "Exploring new places, new foods, new situations that would not be on the side of a mountain or in a cave in the ice. But also keep our eye on those people who wear our products outdoors under extreme conditions.

"There is a growing pool of people who want to wear our products. More people are connecting with our brand. We want to get them outdoors. That is an important part of our brand strategy. Then they become stewards for the environment. We encourage people to live a life of exploration."

First Global Push For North Face Urges People To Never Stop Exploring, Searching

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