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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• "The secret of life is honesty and fair dealing. If you can fake that, you've got it made."

• "I refuse to join any club that would have me as a member."

• "I intend to live forever, or die trying." — Groucho Marx RIP 8-19-1977

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Feb152016

Q&A: For Pepsi, In Sports, Music Marketing, 'Consumers Are The Ultimate Judges' 

By Barry Janoff

February 15, 2016: When it comes to the Super Bowl, the second-biggest company in play behind the NFL might arguably be PepsiCo, which has been aligned with the league for more than three decades.

During Super Bowl 50, Doritos, a division of PepsiCo's Frito-Lay, had its final "Crash the Super Bowl," with a consumer-generated campaign that saw Jacob Chase's winning commercial, "Doritos Dogs," air during the game, and earn him $1 million and the opportunity to work with director Zach Snyder (Batman v Superman: Dawn of Justice).

The company's sports drink brand, Gatorade, is endorsed by, among others, the starting quarterbacks for both Super Bowl 50 teams: Cam Newton (Carolina Panthers) and Peyton Manning (Denver Broncos).

Mtn. Dew created "PuppyMonkeyBaby," which since being released on Feb. 3 has had some 21 million views on YouTube, and made most post-games list as one of the most talked-about Super Bowl commercials.

Pepsi, which just concluded in its 14th consecutive year as the official soft drink partner of the NFL (as well as 16 teams) — including such platforms as the NFL Rookie of the Year — is even more ubiquitous.

Tampa Bay Buccaneers quarterback Jameis Winston was named the 2015 Pepsi NFL Rookie of the Year at an awards ceremony during a pre-Super Bowl "Pepsi Friday Night Live" event on Pier 70 in San Francisco.

The brand's Super Bowl landscape featured commercials — "Joy of Pepsi" with Janelle Monáe, a series of "Camp Halftime" spots — presence as the official sponsor of the Halftime show, a sweepstakes offering game tickets, Super Bowl-specific products and within Super Bowl host venue Levi's Stadium via the Pepsi Fan Deck.

Numerous on-the-ground activations included Kola House at Pier 70, an experiential lounge and event space scheduled to launch a flagship location in New York City's Meatpacking District this spring; three nights of entertainment, in conjunction with DirecTV, on Pier 70; and an interactive footprint in the NFL Experience, Fizz, described as an "elevated and immersive . . . futuristic soda shop concept" that allowed people to combine "unique and unexpected flavors and ingredients to create" new beverages.

Super Bowl 50 was Pepsi's third consecutive run as halftime sponsor and fourth overall (Super Bowl XLI), with the current contract running through Super Bowl LI in Houston.

The Purchase-NY-based company's presence in sports and entertainment goes beyond the NFL.

PepsiCo has been partnered with the NHL since 2006.

In 2014, PepsiCo extended its sponsorship with MLB, with brands including Pepsi, Gatorade, Aquafina, Frito-Lay Seeds, Cracker Jack and Lay's as official MLB category sponsors.

PepsiCo also currently sponsors more than half of MLB teams and has endorsement deals with more than a dozen MLB athletes who are part of the company's roster of some 50 athletes across various sports.

In 2015, it signed a multi-year deal to become an official partner with the NBA, bumping Coca-Cola after 28 years, as well as the WNBA and D-League. With that deal, Mtn. Dew replaced Sprite as the official carbonated drink, with sibling Gatorade already a league brand. A Dew spot featuring Russell Westbrook, Jimmy Butler and Julius Randal, "Make An Introduction," broke during NBA All-Star Weekend.

Pepsi also has naming rights to the Pepsi Center in Denver, home for the NBA's Nuggets and NHL's Colorado Avalanche.

In concert, PepsiCo has official alliances with, among others, Live Nation, South by Southwest (March 11-20) and the Pepsi Gulf Coast Jam (Panama City, Fla.); and naming rights for the PepsiCo Recital Hall (Ft. Worth, Texas).

NYSportsJournalism spoke with Todd Kaplan, PepsiCo’s senior director of marketing, about the company's Super Bowl 50 experience and how it would use the knowledge in with MLB during the 2016 season, Super Bowl LI next February and upcoming music platforms.

NYSportsJournalism.com:  PepsiCo has a number of brands that already are well-known around the world. When you are working with the NFL or MLB, what are the goals in marketing and activations?

Todd Kaplan: When you think about how passionate NFL fans are about football and MLB fans are about baseball, we want to connect with consumers and add value to their fan experience. Our categories of soda and snacks are very ubiquitous with the football- and baseball-watching experience, so we want to enhance those occasions and bring them to life.

NYSJ: What have you learned from Super Bowl activations that you can take to MLB and elsewhere regarding the challenge of getting Pepsi's message out to consumers but making it unique enough so that it stands apart from the tremendous amount of marketing people see?

TK: The challenge at the Super Bowl is that there are always so many messages and so much marketing coming out at the same time. In my experience, the power of a good idea is a good idea. No matter if it's at the Super Bowl or by itself. The stronger ideas cut through the clutter and resonate with consumers. Consumers, at the end of the day, are the ultimate judges. There are some fun and exciting platforms we had during Super Bowl 50 that we will move forward with. It's been awesome. We do this for the consumers. It validates what we are doing when you see people walking around talking about it and enjoying it.

NYSJ: When will you begin to formulate creative for Super Bowl LI?

TK: It's never too early to start planning. But I'd say the day after a Super Bowl is when we begin to formulate plans for the next Super Bowl. PepsiCo is a big NFL partner, and we have been for years. The Super Bowl is a big piece of how we go to market. There is a lot of planning across all our brands and all the pieces of the organization that need to get into place. We are constantly looking at ways to activate around the NFL and the Super Bowl and always looking for new and unique ways to reach consumers.

NYSJ: How are you taking the platforms you activated during Super Bowl 50 and moving forward with them to MLB, entertainment venues and, looking ahead, Super Bowl LI next year in Minneapolis?

TK: We are experimenting with the whole concept, trying new ideas. We are looking at the numbers to see how and what we can move forward with. Sports and music venues are great places to bring to life our products with consumers. We are looking for more personal contact with people.

NYSJ: Was there more planning for Super Bowl 50 because of the historic importance of the game?

TK: We are always looking to raise the bar year-over-year. The Super Bowl gets more buzz, more viewers, more social media attention and involvement. Coming into Super Bowl 50, we knew we had to have our A-Game. But that is true for all of our activations. We always want to bring out best.

NYSJ: How important has it been for Pepsi to have its name on the Super Bowl Halftime Show and what have been the challenges to make it more unique every year?

TK: It has been important. You get people watching the Halftime Show who may not be watching the game, or may come for the show and watch the second half. We work with the NFL. It's a big and important planning process. It has our name front and center. But, obviously, it's one of many things we doing during the Super Bowl.

NYSJ: What was the response to your Super Bowl 50 activations?

TK: We had an exclusive preview of Kola House (pictured), an experiential lounge and event space, which we will launch flagship space in New York's Meatpacking District this spring. If Willy Wonka created a soda shop, it would be Kola House. And we had a Fizz interactive footprint at the NFL Experience. Fizz is a futuristic soda shop concept with a touch-screen that allows consumers to combine unique and unexpected flavors and ingredients to create their own custom Pepsi flavors. We want people to experience the soda category in a new and different way. We have a number of in-stadium experiences. In Levi's Stadium, for example, with the Pepsi Fan Deck, which we launched when the stadium opened in 2014.

NYSJ: What's next in sports and entertainment?

TK: Pepsi is a brand where sports and music come together so we have a range of properties, from the big sports leagues to a range of music properties. Every event has opportunities, and challenges, ways for us to connect with consumers. So every week there is something going on. And we are constantly looking for new ways to bring great experiences to consumers.

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