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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr252012

Q&A: After A Life-Size Food Statue, Subway Has A Marketing Feast Planned For RG3

By Barry Janoff

April 25, 2012: Robert Griffin III made a stop via Subway en route to the NFL, officially unveiling his alliance with the national chain at a Subway location in New York, where RG3 was preparing for the NFL draft on April 26.

Griffin said that he and his dad were loyal customers of Subway in Waco, Texas, during his days as Heisman Trophy-winning quarterback for Baylor. His favorite sandwich: "Definitely Meatball Marinara." Griffin, who is expected to be selected with the No. 2 overall pick in the NFL draft by the Washington Redskins, now joins a list of "Famous Fans" that includes NFL stars Ndamukong Suh and Justin Tuck, Michael Phelps, Apolo Ohno, CC Sabathia, Ryan Howard, Nastia Liukin and Blake Griffin.

At the Subway event, the company unveiled a life-size food statue of RG 3 (created by food artist Jim Victor) made of smokehouse BBQ chicken, olives (for the eyes), garlic (teeth) and New Mexican hot chili (for his trademark hair). Victor said this was the fourth such food sculpture he has made for Subway (Suh, Mark Ingram and C.J. Spiller).

To honor the occasion, Griffin, known for wearing Superman socks, wore a special pair of Subway socks (in green and gold to match his adidas-Subway windbreaker). RG3 also has marketing deals with adidas, EA Sports and Castrol Oil.

NYSportsJournalism spoke with Paul Bamundo, director of sports marketing, PR and partnerships for Subway FAF (Franchise Advertising Fund) about the role RG3 will play with the company.

NYSportsJournalism.com: How did the alliance between RG3 and Subway begin?

Paul Bamundo: Tony Pace (svp/global CMO for Subway FAF) found out that he and his dad were fans and customers of Subway in Waco while he was at Baylor. He would eat a foot-long — or more than one — as part of his eating and training routine. He has a great metabolism. He can work it off. He's in great shape. So we got word to him that we wanted to speak with him about him becoming a 'Famous Fan' because we felt that this would be an interesting alliance.

NYSJ: How prominent will RG3 be in marketing?

PB: He's the story of the draft. He's on the cover of Sports Illustrated and ESPN the Magazine. We already have him featured in print ads and in online advertising. Once he gets out of the madness of the NFL draft, we'll start to create TV commercials, get that into development. He will be a strong presence for us as the NFL season starts and progresses.

NYSJ: Do you see putting Blake Griffin and Robert Griffin together in marketing, promotions, other activations?

PB: That would be a natural. We have talked [internally] about having the Griffin Boys together. We think that's something that would work very well for the 'Famous Fans' campaign.

NYSJ: Has RG3 been in touch with any other Subway 'Famous Fans'?

PB: He definitely knows who they are — Phelps, Suh, the others — but this relationship is too new. So we have not put him in touch with any others. But we do plan to do that. We will make that happen.

NYSJ: Has he had any contact yet with Jared Fogel {Subway company spokesman)?

PB: Not yet. Jared is on the road and couldn't be here. But he welcomes people into the family and indoctrinates them. So it will be Jared, Michael Phelps, Michael Strahan, Ryan Howard, Blake Griffin . . . Jared is a big Indianapolis Colts fan, so he would loved to have seen RG3 taken No. 1 overall [instead of Andrew Luck].

NYSJ: Beyond his being a customer, what made this alliance a reality?

PB: He's a wonderful young man. He comes from a military family — both of his parents were in the military. He has a solid family. And he also is a young man who is very athletic and pays attention to keeping in good shape. In addition to playing football, he also ran track, in which he holds NCAA records in the hurdles.

NYSJ: Subway has had an alliance with the NYC Marathon — Jared ran two years ago and Apolo Ohno ran in 2011. Does RG3 know that you might ask him to run in one someday?

PB: In fact, we've already talked about that. We talked about how [speed skater] Apolo had to go from being a short-distance athlete to running 26-plus miles. He seemed to be into it, not soon, but maybe somewhere down the road.

NYSJ: He has other endorsements, but appears to be selective at this point. What does that say about the fact that he has decided to align with Subway?

PB: We put a lot of work into the 'Famous Fans' campaign and we believe that Subway is where winners eat. When we spoke with Robert, we impressed upon him all of the athletes who have won championships while working with us: Ryan Howard, Tony Parker, Michael Strahan, Justin Tuck, CC Sabathia . . . so we have a nice track record going.

NYSJ: You had him making and serving sandwiches today, and he seemed to be very comfortable with that.

PB: He told us that he was very familiar with Subway restaurants from his time in Waco. He genuinely had a great time [behind the counter], getting to meet customers and some of his fans in New York.

NYSJ: What did he think about the food statue made in his likeness? Did he try to eat it?

PB: He was surprised. [Laughs.] We didn't tell him about it before we showed it to him. We told him not to sample it, but he really didn't seem interested in doing that. He has been speaking with the artist so I know he was very interested in how it was made and what food was used. The statues don't last very long; they live on in photos. We expect that RG3 will be around a lot longer than his Subway statue.

Q&A: At Subway, Sports Marketing Is Always Fare Game

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