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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov042014

Q&A: How Turner Sports Is Driving People 'Home' To See LeBron, Kobe, The NBA 

By Barry Janoff

November 4, 2014: To help usher in its coverage of the 2014-14 NBA season, Turner Sports has rolled out a multi-platform campaign under the umbrella theme, "Home."

The effort not only touts NBA on TNT, Inside the NBA and TNT's regular season coverage on Thursday nights, but will lead into the All-Star Game and events this February in New York and then the NBA post-season.

The intro spot, shot by Turner Sports, features recording artist Kendrick Lamar performing his song, “i,” interspersed with action showing such players as LeBron James, Carmelo Anthony, Kobe Bryant, Stephen Curry, Joakim Noah, James Harden, Dirk Nowitzki and Tim Duncan.

The season opener also came with a takeover in Times Square that included a live broadcast of Inside the NBA  featuring Ernie Johnson, Kenny Smith, Charles Barkley and Shaquille O'Neal; with the extended campaign to include spots focusing on specific players and games, Internet, social media and fan activations.

The campaign already has had strong results. The network’s opening NBA Thursday doubleheader — the New York Knicks at the Cleveland Cavaliers for James' homecoming, followed by the Oklahoma City Thunder at the Los Angeles Clippers — averaged 2.9 million total viewers and a 1.9 household score, up 21% and 19% respectively over the comparable doubleheader last season.

LeBron and the Cavs alone had four million total viewers, a 50% rise  over the comparable telecast window last season, according to Turner Sports.

Turner Sports last month, along with ESPN, signed new TV deals with the NBA beginning in 2016-17 that will ensure coverage through 2024-25. How valuable is the NBA to Turner? According to Turner Broadcasting System president David Levy, "This is a significant deal for our company. The agreement locks in some of the most valuable, original, premium live sports programming that we'll continue to monetize across TNT and all other platforms within our extensive portfolio and will help further grow our businesses into the next decade."

NYSportsJournalism spoke with Matthew Hong, executive vice president and general manager for Turner Sports, about the new NBA season, the NBA on TNT, the All-Star Game in New York and the just-concluded coverage of the MLB post-season.

NYSportsJournalism.com: There are so many new elements to deal with this season, so does Turner approach marketing more as an overview or try to focus on specifics such as LeBron James going home to Cleveland or Kobe Bryant's return from injury?

Matthew Hong: The challenge is fortuitous as a double entendre. We are speaking about the NBA on TNT on Thursday nights as the overview, which has been nice to promote with so many players moving and so many news stories. But it's also about focusing on the teams and the reasons why players did what they did. So the principle concept is about home and how important that is to players and the NBA. LeBron going home, Carmelo Anthony staying home. Teams having home-court advantage.

NYSJ: There have been unexpected situations this season, such as Kevin Durant getting injured and being out for six weeks or so. How do you handle that if you have filmed spots and Durant is central to the action?

MH: That could be a challenge. But the way we have approached it is that Durant, for example, will be back this season and will be important to the Oklahoma City Thunder and the league. You always have to leave room for adjusting. Last season, Kobe was injured, Derrick Rose was out. But they still are important story lines to marketing and to their teams. More challenging would be if a star player retires and isn't coming back. Then you have to completely readjust any campaign he is in.

NYSJ: As elements such as digital, mobile, social media continue to grow, are they encroaching on traditional platforms such as TV and print?

MH: Those elements are increasing but not encroaching. You have to create campaigns using your entire portfolio because you want to reach fans and viewers wherever they are and however they use media. TV is an essential part of what we do. The presence we had in Times Square (on Oct. 28) where we broadcast Inside the NBA live with the entire crew. We [had] fan events, NBA legends, other activations to drive awareness. But the strength of social media certainly is something we try to use to our best advantage because you can reach so many people at any time and in any place. That has to be a major component of any activation.

NYSJ: How important is it that players, and many high-profile players such as LeBron and Kobe, are active on social media?

MH: Fans like having that direct access to players at any time and having that give-and-take with players to who that might otherwise not have what is considered a conversation. Certainly that wasn't the case even ten years ago.

NYSJ: Turner just came off its MLB AL playoff broadcasts and marketing with Bryan Cranston. How would you assess that?

MH: Just as we do with the NBA, we worked very closely with MLB for all of our programming. It was a good platform to take what they have built, the MLB Fan Cave for example, to kick-off some of our marketing initiatives. The humorous campaign we did with Bryan Cranston, where in the long-form version he performed a one-man play re-creating great moments in MLB playoff history, really resonated with people. We were able to use all of our platforms to get the word out that we were the exclusive home to the AL wild card, division and championship series. We got great response from the campaign with Bryan (the extended spot was edited into shorter spots) on TV; on our own digital Bleacher Report platform where it originated, social media and other media activations. And it was helped by the fact that it was great content and had a great focus in Bryan.

NYSJ: It's a bit early, but with the NBA All-Star Game this February in New York (the game will be played in Madison Square Garden, NBA All-Star Saturday Night and other events will take place in Barclays Center), what types of activation might we be seeing?

MH: We play off of every city in which the NBA All-Star Game and events are being held, but it is unique that this season they will take place in New York. Being in Brooklyn (for the pre-game events) and Manhattan (for the game itself) presents some unique challenges logistically. But it certainly is something that we are looking forward to. You will see us embrace the entire Metro area and use aspects of the city are part of how we will use marketing to lead up to the game and then during the weekend itself. More on that to come.

Breaking Balls: Bryan Cranston A Hit In Turner MLB Post-Season Campaign

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