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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov172015

Qatar Airways Takes Center Court With International Premier Tennis League

By Barry Janoff

November 17, 2015: Qatar Airways, the national carrier for the State of Qatar, is now the presenting partner for a tennis circuit that stars the likes of Roger Federer, Novak Djokovic, Serena Williams, Maria Sharapova, Rafael Nadal, Ana Ivanovic and Marin Cilic.

Qatar has signed a three-year deal to become the presenting partner for the Coca-Cola International Premier Tennis League.

The event will be known as the Coca-Cola International Premier Tennis League presented by Qatar Airways. Financial terms were not released.

IPTL, entering its second season, brings together current stars, legends and upcoming talent in a five-city team- and individual-play format. Competition is scheduled to begin Dec. 2 and run through Dec. 20.

It also serves as a warm-up for the first Grand Slam of 2016, the Australian Open (Jan.-18-31).

The 2015 team roster includes defending champion Micromax Indian Aces, Philippine Mavericks, OUE Singapore Slammers, UAE Royals and first-year squad Japan Warriors.

The schedule sees three-day round-robin competitions moving to each of the respective home cities for the five-team league. Competition includes men's and women's singles, men's doubles, mixed doubles and men's legends singles.

The Coca-Cola International Premier Tennis League presented by Qatar Airways champions title comes with a $1.5 million prize.

“Qatar Airways has an enviable portfolio of global sports events," IPTL founder Mahesh Bhupathi said in a statement. "They are an award-winning international airline with a clear vision and commitment to sports. We look forward to making this association beneficial to their customers and partners.”

Marketing was not detailed, but Qatar Airways is expected to support with a multi-platform effort including Internet, social media, local and in-arena signage and activations for fans and its airline passengers.

Among other alliances Qatar Airways has been the jersey-front sponsor for iconic soccer club Barcelona.

IPTL play will air in more than 150 territories. Broadcast partners include ESPN, Fox Asia, Sky Sports, TV5, WOWOW, Eurosport, Tennis Channel, Star Sports and the Abu Dhabi Media Group.

Among the players on the Micromax Indian Aces are Nadal, Gael Monfils and Agnieszka Radwanska.

The Japan Warriors will be led by Sharapova, Kei Nishikori, Leander Paes, Daniela Hantuchova and Marat Safin.

Philippine Mavericks list on their roster Serena Williams, Sabine Lisicki and Richard Gasquet.

OUE Singapore Slammers are led by Djokovic and Nick Kyrgios.

UAE Royals feature Federer, Ana Ivanovic, Marin Cilic and Tomas Berdych.

According to Qatar Airways Group CEO Akbar Al Baker, "The overwhelming response the league received last season showcases the interest of Asian tennis fans in the region and the success of this format and the partnership with IPTL reinforces our commitment to be associated with large-scale sports events and sports legends."

The 2015 schedule includes Kobe World Hall, Kobe (Dec 2-4); Mall Of Asia Arena, Manila (Dec. 6-8); Indira Gandhi Indoor Stadium, New Delhi (Dec. 10-12); Dubai Duty Free Tennis Stadium, Dubai (Dec 14-16); and Singapore Indoor Stadium, Singapore (Dec 18-20).

"The success of Season 1 is a result of the format being accepted by the players translating into high intensity competition," said Bhupathi, who during his career won 12 Grand Slam titles in doubles and mixed-doubles. "We will continue to offer an unmatched viewing experience to our global audiences who are now beginning to enjoy tennis in a manner never seen before."

PHOTO COURTESY QATAR AIRWAYS

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