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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Sep142018

Quinnipiac Poll Shows People Support NFL Players Who Kneel, Nike’s Kaepernick Ad

By Barry Janoff

September 13, 2018: The decision by NFL players to kneel during the National Anthem has been a topic of heated discussion and controversy since it began during the 2016 season, led by then San Francisco 49ers quarterback Colin Kaepernick, who was protesting and bringing to light racial and other social injustices in the U.S.

The discussion was revisited this month when Nike unveiled its 30th anniversary “Just Do It” campaign, fronted by Kapernick.

Nike's stock took an initial hit, but has since not only rebounded but has passed the level it was at when the campaign launched. Nike said sales also are up.

A new poll shows that among those surveyed, 67% of voters in America feel that NFL players have the right to protest by taking a knee during the National Anthem, with 30% saying they do not have that right.

Concurrently, people are divided 47%-47% on whether they actually approve of NFL players kneeling in protest during the National Anthem, according to a Quinnipiac University National Poll released today (Sept. 13) by the Quinnipiac University Polling Institute, Hamden, Conn

In the same poll, American voters approve 49%-37% of Nike’s decision to feature Colin Kaepernick in its “Just Do It” ad campaign.

Quinnipiac said there is a wide age gap over the situation as voters 18-34 years old approve (67%-21%), while voters over 65 years old disapprove 46%-39%.

“Take a knee. It’s your right, American voters tell NFL players,” Tim Malloy, assistant director for the Quinnipiac University Poll, said in a statement. “But many voters who agree with the right to protest, disagree with the actual protests.

“But as for putting Colin Kaepernick’s name alongside the Nike swoosh, voters say, ‘Just do it.’”

The Nike multi-media effort includes TV (“Dream Crazy”) and print with Kaepernick’s face and the text, “Believe in something. Even if it means sacrificing everything.”

The TV spot itself has had more than 25.7 million views on YouTube since it was posted.

In addition to Kaepernick, who appears in it and does the voiceover, the full ad includes such high-profile Nike endorsers as LeBron James, Serena Williams, New York Giants wide receiver Odell Beckham Jr. and Seattle Seahawks rookie linebacker Shaquem Griffin.

Among other findings from the Quinnipiac University Poll:

• Men (67%-30%) and women (67%-31%) are almost identical in their support for NFL players right to take a knee.

• Republican voters do not support the right to protest 60%-39%, making it “the only listed party, gender, education, age or racial group opposed to this right.”

• Republican voters also overwhelmingly disapprove of players actually talking a knee during the National Anthem (89%-75). Democrats overwhelmingly approve (79%-14%)

• Men disapprove on whether players actually should kneel during the National Anthem (50%-43%) but women approve (51%-43%).

• White voters disapprove of taking a knee (53%-41%), black voters approve (77%-14%).

• Hispanic voters are divided (48%-48%) as are independent voters (46%-47%).

How Big A Role Did Serena Have In Kaepernick Scoring Nike Campaign?

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