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Nascar's Brad Keselowski, Penske Now Racing On (Ruby) Tuesday

January 20, 2010: Ruby Tuesday is making its first entry into Nascar via a partnership with Penske Racing for the 2010 Nationwide Series season.

Ruby Tuesday will serve as primary sponsor for six races on the No. 22 Dodge driven by driver Brad Keselowski. Financial terms were not disclosed.

The specific races where Ruby Tuesday will serve as primary sponsor of the car have yet to be determined, but the No. 22 Ruby Tuesday Dodge is expected to make its debut as primary sponsor at the Richmond International Raceway race on April 30. Ruby Tuesday will be an associate sponsor of the team for the remaining 2010 Nationwide Series races.

Brad Keselowski also has marketing deals with GoDaddy, Unilever, National Guard, Delphi and Quaker State. This is his first season with Penske after driving for JR Motorsports in the Nationwide Series from 2007-09 and for Hendrick Motorsports in the Sprint Cup Series.

“Ruby Tuesday provides the finest in casual dining and we are excited to welcome them as a Penske Racing partner in 2010,” Roger Penske said in a statement. “Our organization shares Ruby Tuesday’s core values of quality, passion and pride, and with Brad behind the wheel, we believe this will be a winning combination in 2010.”

According to Mark Young, Ruby Tuesday svp and CMO, “Both Penske Racing and Brad Keselowski have a proven track record of winning and we look forward to being a big part of their continued success this season.” There are more than 850 Ruby Tuesday casual dining locations nationwide.

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