Oakland Raiders, Jon Gruden Will Show-And-Tell All On HBO’s 'Hard Knocks'
Wednesday, June 12, 2019 at 09:00AM
NYSportsJournalism.com in HBO, Hard Knocks, Media, NFL, Oakland Raiders, sports media

By Barry Janoff

June 11, 2019: The Raiders are planning to move to Las Vegas for the 2020 NFL season into a new $1.8 billion venue, but they won’t leave Oakland without making some noise.

The team has been selected by HBO Sports to star in “Hard Knocks: Training Camp With the Oakland Raiders,” which will get up-close and personal with second-year head coach Jon Gruden and players including wide receiver Antonio Brown, quarterback Derek Carr, offensive lineman Trent Brown (who will be hard to mss at 6’8”, 380 lbs.) and rookie safety Johnathan Abram.

The five-episode series is scheduled to begin airing Aug. 6, culminating with the Sept. 3 season finale.

“Camera crews from NFL Films will head to the Bay area in the next few weeks to begin filming,” according to HBO, “with the action heating up in August when the cinema verité show focuses on the daily lives and routines of players and coaches."

On their Twitter page, the Raiders simply wrote, “Hard Knocks: Tell your friends. #RaiderNation.”

Offered Brown on his Twitter page, “Get your popcorn ready. It’s a Hard Knock life for us.”

“Everybody wants to be a Raider. Now they’ll find out what it takes to become one,” Raiders owner Mark Davis said via the team.

The franchise does not lack for drama, led by the move to Vegas, the complicated logistics needed for the Raiders to remain in Oakland-Alameda County Stadium for the 2019 season, the high-energy of Gruden and the storied history of the team's Silver-and -Black fans.

According to Ross Ketover, senior executive for NFL Films, “Since the AFL-NFL merger, the Raiders have been a part of some of the most iconic moments in league history.

“We at NFL Films have been thrilled and honored to showcase the mythology of the Raiders from the Holy Roller, Sea of Hands, Ghost to the Post all the way to today with coach Gruden and this unbelievable cast of players and coaches.

“Needless to say, we’re very much looking forward to this season of Hard Knocks.”

HBO Sports said that a 30-person NFL Films crew would be in Raiders’ training camp in Napa Valley, shooting more than 1,750 hours of footage over the course of the series.

Camera and sound crews will have "unencumbered access to players’ and coaches’ meeting rooms, training rooms, living quarters and practice fields."

“If you’re a fan of football or great storytelling, Hard Knocks with the Oakland Raiders is going to be must-see television,” Peter Nelson, evp-HBO Sports, said via the media company.

“We are so grateful to this storied franchise for opening up its doors and allowing HBO and NFL Films to spend the summer with the Raiders in what promises to be a compelling and engaging training camp.”

Hard Knocks launched with the Baltimore Ravens in 2001, followed by the Dallas Cowboys (2002), Kansas City Chiefs (2007), Cowboys (2008), Cincinnati Bengals (2009), New York Jets (2010), Miami Dolphins (2012), Bengals (2013), Atlanta Falcons (2014), Houston Texans (2015), Los Angeles Rams (2016), Tampa Bay Buccaneers (2017) and the Cleveland Browns (2018).

The series has won 18 Sports Emmy Awards.

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