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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Feb122011

Ray Allen Is Taking His Three-Point Shot To The Bank With Celtics, Marketing Partners

By Barry Janoff, Executive Editor

Boston Celtics honor Ray Allen on their home Web page.February 12, 2011: Ray Allen is already riding the wave of having claimed one of the most prestigious records in the NBA — the all-time leader in three-point shots made. He passed the former leader, Reggie Miller, during a game against the Los Angeles Lakers on Feb. 10, when he hit his 2,561st career three-pointer. Now, the Boston Celtics' all-star guard is turning that achievement into marketing success.

Dunkin' Donuts, which signed Allen to a deal last year and features him in multi-media marketing, said it would honor his basketball milestone by donating 20¢ from iced coffee cups sold in the Greater Boston area to Allen's Ray of Hope Foundation, with a target of $25,000. The one-day effort was on Feb. 11; the 20¢ was picked in honor of Allen's No. 20 Celtics uniform.

According to Allen, “The foundation supports a number of charities in the area such as the Boys & Girls Clubs and the Home for Little Wanderers, so I encourage people to head to Dunkin’ Donuts to support these and other great causes.”

Jordan Brand, a division of Nike, put Allen front-and-center at its Web site, where he talks about the three-point record, his place in NBA history and his time as a member of Team Jordan. Text offers, "On February 10, 2011, Ray Allen broke the all-time three-point record." 2,561 and counting. To the greatest three-point shooter of all time: Much respect."

Allen has been with Jordan Brand since he joined the NBA in 1996.

In a video, Allen explains, "Breaking this record as a [member of the Boston] Celtics, it sets you up there with so many great Hall of Famers. You talk the great Celtics of the past and say what they did and how they had an impact on the game when they played. [Now] I will feel like I belong."

Image from Vitaminwater's tribute to Allen, which includes fans, politicians and Boston celebrities.Glaceau's Vitaminwater energy drink, a division of Coca-Cola, has posted a tribute to long-time endorser Allen on Allen's Ray of Hope Facebook site and also on YouTube. The company took to the streets of Boston with a sign, "3 Honks For Ray Allen" to film fans offering congratulations to Allen. Among them are Boston Mayor Thomas Menino; Wes Welker, wide receiver for the New England Patriots, who jokingly says, "Even though your toe was on the [three-point] line a few times, we're still going to give it to you. You did a heck of a job"; Celtics teammate Kendrick Perkins, who offers, "You have the three-point record. I want to know how that feels — I still haven't made one three-point shot";  and Allen's his mom, wife and kids. (See it here.)

The Celtics have made available a T-shirt from official NBA outfitter adidas that commemorates Allen's achievement. The T-shirt can be obtained via the Celtics Store online or Allen's Ray of Hope.

Webster Bank, a leading New England financial institution, said it has signed marketing partnership with Allen that runs through August 2012. Financial terms were not disclosed.

T-shirt honoring Allen's three-point achievement.The alliance was launched with "The Webster Dream Team," a video that also stars  Jim Calhoun, who was Allen's coach at the University of Connecticut, and a group of the bank's Boston-based employees. The video can be viewed on numerous sites, including Websterbank.com, YouTube, Bing, Flickr, Metacafe, Blip.tv, Viddler, Video Jug, Vimeo and Daily Motion.

Webster has had a marketing partnership with Calhoun in Connecticut since 2000.

Under the agreement, Webster said it would have "full marketing and endorsement rights from Allen throughout the bank's New England/New York geographical footprint through August of 2012." Allen will appear in video and still photography that will be used in Webster's advertising, marketing and collateral materials. He will also make special appearances at select Webster events.

The partnership was negotiated with Boston-based Altus Marketing & Management. The video was produced by Kelliher Samets Volk, Boston.

"Our new partnership with Ray Allen offers an incredibly unique way for Webster to strengthen and differentiate our brand from Boston through Connecticut," Michelle Crecca, CMO for Webster Bank, said in a statement. "Ray is a perfect match for us. His core values of teamwork, discipline and giving back to the community mirror our own. He is beloved by millions throughout our New England region, both for his NBA career and his college career at the University of Connecticut, where he played for the legendary Coach Jim Calhoun."

"Even though your toe was on the [three-point] line a few times, we're still going to give it to you. You did a heck of a job." — Wes Welker, New England Patriots

According to John Ivey, managing partner of Altus Marketing & Management, ""The emotional connection sports delivers in the Boston marketplace is unique and powerful, and it is critical that companies entering this market leverage that connection in as authentic a manner as possible. Not only does Ray possess the extraordinary personal attributes embodied by the best endorsement personalities, he also has meaningful roots in Webster's Connecticut home base -- providing a critical bridge from the bank's past to its future. We're very excited about this partnership and looking forward to seeing it unfold over the coming weeks and months."

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