Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nationwide: NFL Peyton See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep092010

Old Spice Plans To Go 'Mo Macho' With NFL All-Pro Linebacker Ray Lewis

Ray Lewis gets intense for Old Spice.September 9, 2010: The male grooming category has been booming of late, thanks to companies such as Procter & Gamble, Unilever, Colgate, Nivea and Johnson & Johnson all seeking to claim what in 2010 has become a $20 billion market. To separate the category from its distaff side, male grooming products have employed in marketing such former NFL players as Michael Strahan, Terry Crews and Isaiah Mustafa (all for Procter & Gamble's Old Spice products); and such current stars as the NBA's Chris Paul (Dial's Right Guard) and Derek Jeter of the New York Yankees, tennis star Roger Federer and international soccer star Thierry Henry (Procter & Gamble's Gillette).

Now, in the second year of P&G's marketing alliance with the NFL, Old Spice is upping the macho factor by replacing Mustafa with Ray Lewis, the 11-time Pro Bowl linebacker of the Baltimore Ravens who is considered one of the league's toughest players. Mustafa humorously spoke directly to women consumers who actually made the purchasing decisions for their men ("Hello ladies. Look at your man. Now back to me," he says in one spot as he emerges from a shower wearing a towel. "Sadly he isn't me. But he could smell like me if he switched to Old Spice."). Lewis, however, is going right for the throat of male consumers.

The new spot actually combines elements of Mustafa's spots with the harder edged and more off-beat spots that featured Crews for Old Spice Odor Body Wash ("Block, body kick, EXPLOSION!" he yells in one spot as he fends off offending odors.). The spot gets its network debut on Sept. 9 to coincide with the kickoff of the 2010 NFL season. Lead agency is Wieden + Kennedy, Portland.

In his spot, Ray Lewis gets out of the shower covered in a body suit of soap. "I don't play fantasy football. I play "for real" football," he states. "It takes a lot of hard work, a pinch of luck, body muscles, some salt and this — Old Spice Swagger body wash. It's like a fantasy, only it's real. " He throws a saddle on a giant raven, climbs on board and takes off into outer space when for some reason, he uses a laser to blow up Saturn. Tag: Old Spice — Greatest Smell in the NFL.

Lews gets ready to mount a raven to take on Saturn.Although fan reaction has yet to be gauged, Lewis told The Baltimore Sun that his Ravens' teammates have already reacted. "I 's a lot of torture going on right now," Lewis said. "Everybody's iPhone has got it on there. I've just got to weather the storm."

The global market for men's grooming products is projected to exceed $33.2 billion by 2015, according to study earlier this year from Global Industry Analysts, San Jose, Calif. Packaged Facts, Rockville, Md., said the U.S. market was $19.7 billion in 2009, and estimates it will grow to $28 billion by 2014.

Lewis was named MVP of Super Bowl XXXV when the Ravens defeated the New York Giants, 34-7. The low point of his career and life arguably came in 2001 when he was indicted on charges of murder and aggravated assault following the stabbing deaths of two men. The charges were dropped in exchange for his testimony against two other companions who also were involved in the incident.

Back to Ad Campaigns

Back to Home Page