Top
NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Michael Jordan has sold minority stake ownerships in the NBA’s Charlotte Hornets to two investment brokers but will remain majority owner for the team: Gabe Plotkin, founder and chief investment officer for Melvin Capital, and Daniel Sundheim, founder and chief investment officer for D1 Capital, have joined the Hornets as partners, pending NBA approval. Financial terms were not disclosed.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver .

On both nights, Superstars from Raw and SmackDown will appear along with personalities from Fox and NBCUniversal programming who will announce select picks from each brand.

The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• Ricky Rubio was named Tissot MVP of the FIBA World Cup after leading Spain to the 2019 championship.

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Thursday
Sep092010

Old Spice Plans To Go 'Mo Macho' With NFL All-Pro Linebacker Ray Lewis

Ray Lewis gets intense for Old Spice.September 9, 2010: The male grooming category has been booming of late, thanks to companies such as Procter & Gamble, Unilever, Colgate, Nivea and Johnson & Johnson all seeking to claim what in 2010 has become a $20 billion market. To separate the category from its distaff side, male grooming products have employed in marketing such former NFL players as Michael Strahan, Terry Crews and Isaiah Mustafa (all for Procter & Gamble's Old Spice products); and such current stars as the NBA's Chris Paul (Dial's Right Guard) and Derek Jeter of the New York Yankees, tennis star Roger Federer and international soccer star Thierry Henry (Procter & Gamble's Gillette).

Now, in the second year of P&G's marketing alliance with the NFL, Old Spice is upping the macho factor by replacing Mustafa with Ray Lewis, the 11-time Pro Bowl linebacker of the Baltimore Ravens who is considered one of the league's toughest players. Mustafa humorously spoke directly to women consumers who actually made the purchasing decisions for their men ("Hello ladies. Look at your man. Now back to me," he says in one spot as he emerges from a shower wearing a towel. "Sadly he isn't me. But he could smell like me if he switched to Old Spice."). Lewis, however, is going right for the throat of male consumers.

The new spot actually combines elements of Mustafa's spots with the harder edged and more off-beat spots that featured Crews for Old Spice Odor Body Wash ("Block, body kick, EXPLOSION!" he yells in one spot as he fends off offending odors.). The spot gets its network debut on Sept. 9 to coincide with the kickoff of the 2010 NFL season. Lead agency is Wieden + Kennedy, Portland.

In his spot, Ray Lewis gets out of the shower covered in a body suit of soap. "I don't play fantasy football. I play "for real" football," he states. "It takes a lot of hard work, a pinch of luck, body muscles, some salt and this — Old Spice Swagger body wash. It's like a fantasy, only it's real. " He throws a saddle on a giant raven, climbs on board and takes off into outer space when for some reason, he uses a laser to blow up Saturn. Tag: Old Spice — Greatest Smell in the NFL.

Lews gets ready to mount a raven to take on Saturn.Although fan reaction has yet to be gauged, Lewis told The Baltimore Sun that his Ravens' teammates have already reacted. "I 's a lot of torture going on right now," Lewis said. "Everybody's iPhone has got it on there. I've just got to weather the storm."

The global market for men's grooming products is projected to exceed $33.2 billion by 2015, according to study earlier this year from Global Industry Analysts, San Jose, Calif. Packaged Facts, Rockville, Md., said the U.S. market was $19.7 billion in 2009, and estimates it will grow to $28 billion by 2014.

Lewis was named MVP of Super Bowl XXXV when the Ravens defeated the New York Giants, 34-7. The low point of his career and life arguably came in 2001 when he was indicted on charges of murder and aggravated assault following the stabbing deaths of two men. The charges were dropped in exchange for his testimony against two other companions who also were involved in the incident.

Back to Ad Campaigns

Back to Home Page

References (5)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    If you really like football, you most likely have a preferred group from the National Football League or two and have a list of players who like to have observed.
  • Response
    Football is definitely one particular of the most significant sports in America. It has a significant following.
  • Response
    Response: Lawsuit Funding
    nysportsjournalism.com - ray lewis tackles old spice - old spice plans to go 'mo macho' with nfl all-pro linebacker ray lewis
  • Response
    NYSportsJournalism.com - Ray Lewis Tackles Old Spice - Old Spice Plans To Go 'Mo Macho' With NFL All-Pro Linebacker Ray Lewis
  • Response
    NYSportsJournalism.com - Ray Lewis Tackles Old Spice - Old Spice Plans To Go 'Mo Macho' With NFL All-Pro Linebacker Ray Lewis

Reader Comments (2)

This was so cray- cray. I like it in a quirky way

September 9, 2010 | Unregistered Commenterdbenefield

I just finished reading this book. I am going to pass it on and suggest it to all of the management at my company.tag replicas|

September 13, 2010 | Unregistered CommenterBeverly J. Anderson

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>