Are You Ready For March Madness NCAA Men’s Final Four 2023? 2024? 2025? 2026?
Monday, July 16, 2018 at 07:05PM
NYSportsJournalism.com in Final Four, March Madness, March Madness, NCAA, sports marketing

By Barry Janoff

July 16, 2018: People who want to plan their calendars around the NCAA Men’s Division I tournament can now do so through 2026.

The NCAA today named sites for the Final Four and championship games from 2023-2026, which looks like this:

• Houston NRG Stadium April 1/3, 2023

• Phoenix University of Phoenix Stadium  April 6/8, 2024

• San Antonio Alamodome April 5/7, 2025

• Indianapolis Lucas Oil Stadium. April 4/6, 2026

Houston last hosted the event in 2016.

Phoenix last hosted the Final Four in 2017.

San Antonio host the men’s Final Four this past March.

Indianapolis host the men’s Final Four in 2015 and hosts it in 2021.

The NCAA already had booked the next four Final Fours:

• April 6/8, 2019 Minneapolis, MN U.S. Bank Stadium
• April 4/6, 2020 Atlanta, GA Mercedes-Benz Stadium
• April 3/5, 2021 Indianapolis, IN Lucas Oil Stadium
• April 2/4, 2022 New Orleans, LA Mercedes-Benz Superdome

Detroit, Los Angeles and North Texas were also among was among six finalists for the four bids.

Los Angeles has some consolation: The City will host some FIFA World Cup games in 2026 and the Summer Olympics in 2028.

“This extremely competitive process mirrored the championship’s selections meeting, with the committee having lengthy conversations about the pros and cons of seven attractive and qualified locations,” Dan Gavitt, the NCAA’ssvp-basketball, said in a statement.

“We are thrilled for the cities of Houston, Phoenix, San Antonio and Indianapolis. All those cities have hosted the event with overwhelming success in recent years, and yet all of them approached the bid process with an unassuming energy. We look forward to bringing the NCAA’s marquee championship back to those locations.”

The Final Four venues were named a week after Kevin White, vice president and director of athletics at Duke, was named the chairman for the NCAA Division I Men’s Basketball Committee for the 2019-20 season. White will serve as vice chair of the committee for the upcoming season, working with 2018-19 committee chair Bernard Muir, who is the director of athletics at Stanford.

In 2017, 23 million viewed all or part of the National Championship game on CBS while 19 million watched the two semi-final games, according to the network.

In 2018, with the Final Four and Championship Game on TBS, the games averaged 14 million viewers

In 2017, national TV ad spend during March Madness was a record $1.28 billion, up slightly from 2016’s $1.24 billion, according to media intelligence firm Kantar Media, NY.

The figure topped $1.3 billion this past season.

In terms of national TV ad spend, "The NCAA men’s basketball tournament is consistently the second largest post-season sports franchise, trailing only the NFL playoffs," according to Kantar Media.

In 2019,  the NCAA Men’s Final Four is predicted to generate $142 million in spending and attract and estimated 94,000 nonresident visitors to to the Twin Cities, with the games to be played in U.S. Bank Stadium in Minneapolis,

According to a report conducted for the Minneapolis Local Organizing Committee, ”Tourism would normally generate $35 million for the region at the time the Final Four is in town. With the game, about $168 million will be spent.”

The host committed said that the $142 million final impact estimate was reached by “subtracting the displaced normal tourism as well as an estimated $30 million in good and services bought elsewhere, and then adding $39 million for a projected economic ripple effect, such as spending fueled by wages paid by Final Four-supporting jobs.”

“In terms of impact, visitor spending is only one way to think about success,”  Kate Mortenson, Minneapolis Local Organizing Committee president and CEO, said in a statement. “In hosting the Final Four, we have a platform to not only amplify the tremendous benefits college sports provides for student-athletes, but also share what is special about ‘The North.’ ”

In 2017, the men’s Final Four in Phoenix generated $324 million in economic impact for the area, according to a study from W.P. Cary School of Business at Arizona State University.

The 2018 event generated $185 million in direct spending for San Antonio and a total economic impact generated by jobs of $350 million, according to Richard Oliver, director of partner and community relations of Visit San Antonio.

NCAA Corporate Champions are AT&T, Capital One and Coca-Cola.

NCAA Corporate Partners include Buffalo Wild Wings, Buick, Enterprise, Google Cloud, Indeed,  Infinity, Intel, Lowe’s, Marriott, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.

Minneapolis Getting Ready For 2019 Final Four

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