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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun232010

Reebok Building Wall Of Marketing With John Wall To Support NBA Comeback

John Wall taking care of Reebok business as the star of a campaign for Zig Slash.June 23, 2010: Reebok has officially anointed John Wall as the player whom it believes will lead the brand out of the NBA footwear shadows of rival Nike and big brother/owner adidas.

Wall, expected to be the No. 1 overall pick by the Washington Wizards in the NBA draft on June 24, will get to earn his reported $25 million, five-year deal with the company right out of the box. Wall will wear the new basketball line of Reebok's ZigTech Zig Slash performance collection in the NBA, and will be featured front and center in a multi-media marketing effort scheduled to launch June 24 with a TV spot that will air during ESPN's coverage of the draft.

Support includes print and Internet. Lead agency is DDB Worldwide.

According to Wall, who wore the new shoes during pre-draft workouts with the Wizards and was part of a pre-draft press conference, “I’m excited to debut Reebok’s Zig Slash basketball shoe on the court. "I’ve been training in Zigs and the extra energy the shoes give me is like nothing I have ever felt before. Reebok believed in me when no one else did. And now, I believe in them and the new technology they have to offer me as a player.”

The strategy would put Wall, who played for one season at point guard with the University of Kentucky before declaring himself eligible for the NBA draft, in a position long held by Allen Iverson as the face of the Reebok brand. Iverson, who signed a life-time contract with Reebok in 2001, may or may not play in the NBA this season after taking a leave of absence from the Philadelphia 76ers this past March.

Reebok also lost a key NBA marketing spokesman in 2008 when Rajon Rando of the Boston Celtics switched to Nike. Yao Ming of the Houston Rockets also is a major NBA Reebok endorser, but he did not play last season due to injury and his per game scoring average has dropped from 25 PPG in 2006-7 to 19.7 PPG in 2008-09.

Wall joins a Reebok roster of sports endorsers that also includes NBA players Jamal Crawford, Brevin Knight and Jason Terry; NFL players Peyton Manning, Chad Ocho Cinco and DeMarcus Ware; Sidney Crosby and Alexander Ovechkin of the NHLMLB's Tim Lincecum and David Ortiz; and international soccer player Thierry Henry.

"John is a unique player who has a huge cultural influence that separates him from the pack." — Todd Krinsky, Reebok

"John is a unique player who has a huge cultural influence that separates him from the pack," Todd Krinsky, Reebok head of sports and entertainment marketing, said during a pre-draft press conference in New York on June 23. "He has a distinct swagger on the court and an aspirational style and flair off the court. John's individualism and energy make him the perfect fit for the Reebok brand."

Reebok said that Wall would be the "premier athlete" to wear ZigTech footwear not only for training, but also for competition. The first ZigTech basketball shoe, ZigTech Slash, is scheduled to hit stores nationwide Oct. 15.

“This partnership could not come at a better time for Reebok,” said Reebok president Uli Becker. “After a hugely successful launch of our ZigTech training footwear collection, we wanted to extend our technology into new categories. There is no better athlete in the world to debut our ZigTech on-court footwear than the bold, energetic and exciting John Wall.”

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