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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep132017

Ariana Grande Deal With Reebok Will ‘Celebrate Individuality, Push Boundaries’

Special to NYSportsJournalism.com

September 13, 2017: According to Reebok, “International pop star Ariana Grande is more than a dangerous woman, as her hit song describes. She’s an inspiration to an entire generation around the globe, including the 113 million fans that follow her on Instagram.”

With that theme at the forefront, Reebok today signed a one-year deal with Grande to support a line of women’s workout and activewear clothing and shoes and also appear in multi-media marketing.

Support, under the umbrella theme Ariana x Reebok, with the tag, “Be More Human,” will stress “Fiercely standing for those who express themselves, celebrate their individuality and push boundaries.”

Grande not by choice became the center of terrorist activities in May when 22 people were killed and many others injured by a bomber just outside of her concert in Manchester Arena.

She returned less than two weeks after to lead an all-star benefit concert to raise funds and show support for the victims and their families.

The 24-year-old entertainer has more than 52 million followers on Twitter and more than 32.8 million followers on Facebook.

“Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries,” Grande said in a statement.

“I’m an advocate for people accepting themselves for who they are. Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by. I’m honored to partner with a brand whose mission is to inspire people to be the best possible version of themselves,” said Grande.

According to Reebok, a division of adidas, “Grande inspires millions of fans around the globe with her willingness to challenge conventions. From her lyrics to her tweets to her loyalty with her fans, Grande is constantly pushing women around the world to be their best selves.

“Reebok joins those legions of ‘Arianators’ and officially announces Grande as its newest brand ambassador. The move continues our track record of partnering with some of today’s most confident women in entertainment and fitness.”

“Reebok encourages and enables self-belief and aspiration,” said Grande. “And I’m excited to partner with those whose mission it is to inspire confidence and enable people to define fitness on their own terms.”

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