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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep132017

Ariana Grande Deal With Reebok Will ‘Celebrate Individuality, Push Boundaries’

Special to NYSportsJournalism.com

September 13, 2017: According to Reebok, “International pop star Ariana Grande is more than a dangerous woman, as her hit song describes. She’s an inspiration to an entire generation around the globe, including the 113 million fans that follow her on Instagram.”

With that theme at the forefront, Reebok today signed a one-year deal with Grande to support a line of women’s workout and activewear clothing and shoes and also appear in multi-media marketing.

Support, under the umbrella theme Ariana x Reebok, with the tag, “Be More Human,” will stress “Fiercely standing for those who express themselves, celebrate their individuality and push boundaries.”

Grande not by choice became the center of terrorist activities in May when 22 people were killed and many others injured by a bomber just outside of her concert in Manchester Arena.

She returned less than two weeks after to lead an all-star benefit concert to raise funds and show support for the victims and their families.

The 24-year-old entertainer has more than 52 million followers on Twitter and more than 32.8 million followers on Facebook.

“Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries,” Grande said in a statement.

“I’m an advocate for people accepting themselves for who they are. Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by. I’m honored to partner with a brand whose mission is to inspire people to be the best possible version of themselves,” said Grande.

According to Reebok, a division of adidas, “Grande inspires millions of fans around the globe with her willingness to challenge conventions. From her lyrics to her tweets to her loyalty with her fans, Grande is constantly pushing women around the world to be their best selves.

“Reebok joins those legions of ‘Arianators’ and officially announces Grande as its newest brand ambassador. The move continues our track record of partnering with some of today’s most confident women in entertainment and fitness.”

“Reebok encourages and enables self-belief and aspiration,” said Grande. “And I’m excited to partner with those whose mission it is to inspire confidence and enable people to define fitness on their own terms.”

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