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• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Apr282016

Reebok Campaign Says You Live 25,915 Days, So Use Them To The Max

By Barry Janoff

April 28, 2016: According to Reebok, people live an average of 25,915 days — which translates to approximately 71 years — and the clock is ticking.

Reminding everyone that they have a "finite amount of time to push their limits, overcome every obstacle and to honor the body that they have been given," Reebok has unveiled a multi-media campaign, aptly titled "25,915 Days."

The effort, which is part of the brand's "Be More Human" platform, is a "rally cry for people to live up to their full potential, and continues the global fitness brand’s mission to change how people perceive and experience fitness."

The lifespan cited by Reebok coincides with the most recent figures from the World Health Organization, which shows that, on the average, males around the world live 68.5 years and women 73.5 years. (The average lifespan is actually lower is many places and higher in others, including Japan, where the male life expectancy is 80 years and the female life expectancy is 87, per WHO, which translates to approximately 29,200 and 31,755 days, respectively.)

“'25,915 Days' is a brave new chapter in our Be More Human movement," Yan Martin, vp-global brand communications for Reebok, said in a statement. "We’ve built our brand around celebrating a new breed of athlete —  the everyday person who transforms their life through fitness. They aren’t working out to get thin; they are doing it to enrich their entire life.

"With 25,915, we wanted to go further and inspire people everywhere to honor the bodies they have been given, every single day," said Martin.

The effort is anchored by a 60-second spot that follows the life of one woman in reverse, from being a senior citizen who does über-jogging back to the nursery room, en route chronicling her passion for competition and running.

The spot highlights physically active events in her life, including participating in a Reebok Spartan Race, running through streets as she pushes her kid in a baby carriage, running through the woods (and encountering a bear), competing in school races and, in what was her first event, beating a boy in a race when she was a youngster.

Each event is accompanied by her age in days. It ends in a nursery filled with newborns and the text, "25,915: Days in the life of the average human. Honor the body you've been given."

The action is played out to "I Need Never Get Old" by Nathaniel Rateliff and the Night Sweats.

Lyrics include: "I needed to try/I need to fall/I needed your love/I'm burning away/I need never get old." (See the full spot here.)

A dedicated Web site enables visitors to calculate the number of days they have lived. And, conversely, also calculate the number of days they have left to live, based on Reebok's calculations of averages of age, gender and location.

Elements also include social interaction in which people can share how they are "planning to honor their bodies and their days remaining by sharing personal accomplishments" through #HonorYourDays and posting a customizable photo to Instagram, Twitter or Facebook.

A separate element, #BadgesOfHonor, asks people to submit photos of their workout and competition injuries, including but not limited to scrapes, bruises and broken bones.

Lead agency is Venables Bell & Partners, San Francisco. Reebok is a division of adidas.

“The spirit of the campaign is not one of fear, but one of hope and opportunity,” said Martin. “This campaign is designed to push and inspire people to do more to honor their bodies, because our time is ultimately limited — whether it’s as simple as climbing a few extra stairs or signing up for your first obstacle race.”

Days And Amused: Reebok Survey Charts Time We Exercise, Sleep, Laugh, Text

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