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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

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Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Nov262014

Reebok Muscles Into Boxing-Martial Arts Category With Acquisition Of LUTA

By Barry Janoff

November 26, 2014: Sportswear and athletic shoe company Reebok is continuing its drive into the fitness-workout category with the acquisition of LUTA, a U.K.-based boxing and mixed-martial arts brand.

Concurrently, Reebok International has formed a "long-term alliance" with Fight for Peace, a non-profit organization that combines boxing and martial arts with education and personal development.

Both LUTA and Fight for Peace were founded by Luke Dowdney, a former amateur boxer and British Universities champion turned businessman.

Financial terms of the LUTA deal were not disclosed.

The news comes as reports in The Wall Street Journal and elsewhere indicate that a group of investors is seeking to purchase Reebok for about $2 billion from adidas AG, which acquired Reebok in 2005 in a deal valued at the time at $3.8 billion.

Reebok is the official outfitter for the NHL and for a long time was known for its basketball alliances, with spokesman that included John Wall, Dominique Wilkins, Yao Ming, Allen Iverson and Shaquille O'Neal (with new retro-style Shaq hoops shoes still available),

Over the past few years, though, Reebok has been seeking to "own" the workout category and build its self-professed "sport of fitness." Spokespersons include model Miranda Kerr, who promotes fitness shoes and apparel in multi-media marketing campaigns.

Earlier this year, the brand unveiled a Reebok Delta logo, which, according to then global CMO and now Reebok president Matt O'Toole, "Signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness." It appears on footwear and apparel across all fitness disciplines supported by Reebok, including training, running, outdoor, yoga, dance and aerobics. It also will replace the former logo in all marketing efforts.

Reebok has deals with UFC stars Anthony Pettis and Johny Hendricks but the LUTA alliance is seen as a major bridge to reaching MMA fans and consumers.

(Editors Note: On Dec. 2 signed a "groundbreaking" six-year to become the official outfitter for the UFC. See full story here.)

In 2013, Reebok took title sponsorship of Spartan Race, which oversees extreme obstacle course races around the world.

That same year, Reebok formed a global alliance with Les Mills International, which oversees 13 group fitness and team training programs held across 80 countries in more than 15,000 licensed clubs worldwide.

In addition, Reebok has been promoting the "sport of fitness" via its own CrossFit Games, which began in 2007 and moved under Reebok's umbrella in 2011 as a quest to find the "Fittest (People) on Earth." The brand also supports ReebokOne, an online destination that connects people in the workout-fitness community — which here includes such categories as running, training, yoga, dance, walking and CrossFit — with videos, news and other activations.

“We are honored to be able to establish this partnership with Fight for Peace and include LUTA within our sporting portfolio.," O'Toole said in a statement. "The work Luke and the team have done over the years to help young people who are growing up with tremendous challenges, surrounded by drugs and violence, is remarkable and is something we are looking forward to supporting and expanding so that together we can help even more young people at risk.”

According to Dowdney, “Our new partnership with Reebok and its acquisition of LUTA is incredibly exciting for Fight for Peace and its future. Both organizations share a strong belief in the power of fitness and training and the impact it can have on young people’s lives, particularly those at risk of being involved in crime and violence. Working with Reebok allows us to continue to build awareness for Fight for Peace, as well as secure a long-term funding structure for us to develop our international growth and development.”

Dowdney said that Fight for Peace works with more than 100,000 young people in communities affected by crime and violence. He founded LUTA "as a means to attract and work with young people from Complexo da Maré, a complex of 17 favelas in Rio de Janeiro, where the project began in 2000 followed by a London Academy in 2007, as well as satellite projects across the world."

Reebok Sees Perfect Fit(ness) With Spartan Race

Reebok, Les Mills Alliance Pumps Up 'Workout Revolution'

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