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• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
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• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
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• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep202013

Reebok Pumps Up The Workout 'Revolution' Via Global Alliance With Les Mills

Special to NYSportsJournalism.com

September 20, 2013: Declaring that "A revolution in fitness is coming" and that there will be "a bold new era for the studio fitness category," Reebok has signed a deal with Les Mills International, which oversees 13 group fitness and team training programs held across 80 countries in more than 15,000 licensed clubs worldwide.

The alliance includes Reebok workout shoes and clothing to be integrated throughout the Les Mills programs and multi-media marketing support. Both sides said that additional "developments from this global partnership will be announced soon."

Financial terms were not disclosed.

Founded in 1968, Les Miles has created such programs as  BodyPump, BodyCombat and Les Mills Grit.

Reebok, a division of adidas, has been extending its brand through cross-training and ultra-endurance alliances such as the CrossFit Games and Spartan Race.

“Reebok’s exciting new partnership with Les Mills aims to re-define the studio category whilst celebrating Reebok’s history in group fitness,” Barbara Ebersberger, vp for Reebok’s Studio Business Unit, said in a statement. “Reebok has always had a strong presence in the studio fitness arena. Today, more than ever we dedicate ourselves to encouraging everyone to harness their passion, energy and confidence through group fitness."

Marketing launched with a TV spot, "Revolution," that begins with women wearing leotards and leg warmers while doing aerobics to music of the era. It progresses through the 1990s and into 2013, where people in Reebok gear are working out to Les Mills BodyPump and BodyCombat programs. (See the full spot here.)

According to Phillip Mills, CEO for Les Mills International, “Les Mills and Reebok have a rich and lasting heritage in the group exercise arena. Our shared and longstanding commitment to fitness makes us the perfect partners to reinvent group exercise and together we plan to lead the category to a brave new territory."

Mills said that Reebok and Les Mills would "be putting even more effort than ever into the group exercise world and with this partnership Les Mills and Reebok have a vision to re-imagine and re-launch the group fitness category."

Reebok, Spartan Find A Perfect Fit(ness)

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