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What Are You Watching In June 2018?
 
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QUICK HITS
• Topps, the exclusive trading card partner of MLB, has named retired slugger David Ortiz as a spokesperson and Topps Now "lead scout." In this role, "Ortiz will work with the Topps team in picking the best moments of the MLB season and support Topps' initiatives throughout the year, including National Baseball Card Day."

• On Location Experiences, the official hospitality partner for the NFL, said that premium ticket and hospitality packages for Super Bowl LIII are now available for purchase at NFLOnLocation.com. Super Bowl LIII will be played in Mercedes-Benz Stadium, Atlanta on Feb. 3, 2019.  “Excitement for Super Bowl LIII in Atlanta next year is already building, and we’re proud to be part of it,” said John Collins, CEO of On Location Experiences.

• Reebok has named Karen Reuther as global creative director. Reuther will head brand- and consumer-focused creative leadership across all design disciplines for Reebok, including working alongside product and marketing teams to deliver innovative, performance-led products for consumers across both fitness and lifestyle sides of the brand.  
KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Men's Hoops Are 'Toxic'
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Notre Dame Builds Brand
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Peyton Manning (1)

Thursday
Jul262012

Reebook Reunites NFL QB Siblings Peyton, Eli Manning For ZigLite Campaign

By Barry Janoff

July 25, 2012: Peyton Manning and younger brother Eli are together again for a marketing campaign, this time to support Reebok's ZigTech and, specifically, the ZigLite shoe line used for Cross-Fit training.

The spot shows the brothers in a friendly competition in which both are ultimately beaten by a group of other runners wearing the ZigLite shoe.

Peyton, entering his first season as quarterback for the Denver Broncos, has been with Reebok since 2002. Eli, who was named MVP of Super Bowl XLVI when he quarterbacked the New York Giants to victory, has been a Reebok endorser since 2004.

Both were re-signed in May by the division of adidas.

In addition to previous Reebok spots, the two have appeared together in such campaigns as ESPN's This is SportsCenter, Oreo's Double Stuf Racing League, DirecTV and various NFL efforts.

The ZigLite campaign will also have print and Internet, with social media activation including Twitter, Facebook and YouTube. Lead agency is McGarry Bowen, Canton, Mass.

The Reebok-sponsored CrossFit Games were held earlier this month in California in alliance with Men's Health magazine. In September, Reebok will be a main sponsor of the "Closer to My Dreams" national tour starring Tyga and other hip-hop up-and-coming performers.

The ZigLite spot is reminiscent of Eli's appearance on Saturday Night Live this past May, during which he did a faux PSA for "Little Brothers." The sketch saw him help kids get revenge on their nasty older siblings, including one that Eli referred to as Peyton.

In the ZigLite commercial,  the brothers are seen in a gym. "Nice shoes," Peyton says to Eli regarding his ZigLites. "They look better on me," Eli replies, which sets off a series of events in which they each try to outdo the other.

At the start of a race, the pair fight for position, with Peyton declaring, "I was here first." They then bump and shove each other during the race. Ultimately, they get winded and stop, but are quickly passed by other runners wearing ZigLites. They again jockey for position as their battle resumes.

The spot ends with the text, "ZigLite: Light weight for heavy competition," and the umbrella tag, "The sport of fitness has arrived." (See the full spot here.)

The campaign with the two NFL quarterbacks comes as Nike replaces Reebok as the official jersey provider for the NFL.

Other Reebok endorsers include Sidney Crosby, David Ortiz, Jose Bautista, Justin Verlander and NFL players Philip Rivers, Chad (Ochocinco) Johnson and DeMarcus Ware.

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