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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug102010

NFL Giants-Jets New Meadowlands Stadium Retail Destination Powered By Reebok

August 10, 2010: The New Meadowlands Stadium in East Rutherford, NJ, officially opened for business on Aug. 10 with a friendly soccer match between the U.S. National Team and Brazil. NFL football comes to the venue on Aug. 16 when co-tenants New York Giants and New York Jets play an exhibition game there (which wll be seen on ESPN).

But first, The Flagship Store Powered by Reebok will get its ribbon cutting on Aug. 11, heralded in by former members of the Giants and Jets and executives from the New Meadowlands and Reebok. Reebok, which is a division of adidas, is in the midst of a ten-year deal signed in 2002 making it the official outfitter of the NFL. American Needle, a rival company, successfully challenged that contract in the Supreme Court earlier this year, but the official outcome is yet to be determined.

The Flagship Store Powered by Reebok being described as a state-of-the-art, 9,600 square foot team store for both the Jets and Giants. The store carry a full range of team merchandise and include a Reebok Authentic Sideline store-within-a store.

However, to keep rival factions from taking out frustrations on the other team's merchandise, the store was designed with a "quick team change" mode: clothing stands, hat racks and display cases can easily switch from Giants to Jets and vice versa on respective game days without having to dismember and reassemble the stock.

Ex-players scheduled to appear include former Giants running back Ottis Anderson and former Jets DL Joe Klecko. Among the executives on-hand for the unveiling will be Mark Lamping, president and CEO of the New Meadowlands Stadium; John Warren, COO Sports Licensed Division for Reebok Int.; and Kenny Gamble, vp and GM for Sports Licensed Division, Reebok Int.

The New Meadowlands has yet to secure naming rights but does have four major corporate sponsors: Pepsi, Met Life, Anheuser-Busch's Bud Light and Verizon. The venue will be the site of Super Bowl XLVIII in 2014. The Giants first official home game will be on Sunday, Sept. 12; the Jets get the first Monday Night Football game there the next night, Sept. 13.

The NHL has a retail store located in New York that also is Powered by Reebok, which opened in 2007.

NFL Awards Super Bowl XLVIII In 2014 To Giants-Jets New Meadowlands Stadium

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