Top
POLL POSITION
What Are You Watching In July 2018
 
pollcode.com free polls
QUICK HITS

• Vegas Golden Knights chairman and CEO Bill Foley said the NHL team and the U.S. Army have entered into a trademark coexistence agreement regarding usage of the 'Golden Knights' mark and name. The U.S. Army has used and will continue to use the mark and name 'Golden Knights' and variations thereof in connection with its parachute exhibition team. The Vegas Golden Knights has used and will continue to use the marks and names 'Vegas Golden Knights' and 'Golden Knights' in connection with its professional hockey team based in Las Vegas.

• The Seattle Seahawks have new exclusive multi-year partnership with Pizza Hut to become the official pizza sponsor of the team. This marks the first local NFL team partnership for Pizza Hut, which in February became the official pizza of the NFL, and includes exclusive marketing rights.

• The San Francisco Marathon has signed a three-year deal naming Biofreeze topical pain relief product as title sponsor, beginning with the event July 29, as well as the The Berkeley Half Marathon.

KEEPING SCORE

2018 WNBA ALL-STARS BY POSITION
Guards
• Seimone Augustus, Lynx    
• Sue Bird, Storm
• Skylar Diggins-Smith, Wings
• Chelsea Gray, Sparks
• Jewell Loyd, Storm
• Kayla McBride, Aces    
• Allie Quigley, Sky
• Diana Taurasi, Mercury
• Kristi Toliver, Mystics

Frontcourt
• DeWanna Bonner, Mercury
• Liz Cambage, Wings
• Tina Charles, Liberty
• Elena Delle Donne, Mystics
• Brittney Griner, Mercury
• Sylvia Fowles, Lynx
• Angel McCoughtry, Dream
• Maya Moore, Lynx
• Chiney Ogwumike, Sun
• Nneka Ogwumike, Sparks
• Candace Parker, Sparks
• Breanna Stewart, Storm
• A’ja Wilson, Aces

WNBA All-Star Gam July 28 in Target Center, Minneapolis (ABC)

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Universal: Glass Jan. '19 See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan182013

Reebok Sees Perfect Fit(ness) In Marketing, Sponsorship Alliance With Spartan Race

By Barry Janoff

January 17, 2013: Reebok, which has been promoting itself as the global fitness brand, has signed a multi-year deal to become the title sponsor of Spartan Race, which oversees obstacle racing events around the world.

Financial terms of the pact were not disclosed.

The alliance begins on Jan. 26 with the first event of what is now know as the Reebok Spartan Race Series, being held at  Vail Lake Resort in Temecula, Calif.

Under terms of the deal, Reebok, which is a division of adidas, becomes the official apparel, footwear and accessories supplier for the Reebok Spartan Race series, and also will develop a signature line  of products, which are being planned for the fall.

Reebok said it would support the alliance with a multi-media global campaign featuring Spartan Race events and participants. The effort will include TV, print, Internet and social media destinations such as Facebook, Twitter and YouTube. Videos will also appear on SpartanRace.tv.

Reebok has been promoting fitness as a sport via the Reebok CrossFit Games, lines including ZigLite and RealFlex and its recent marketing campaign starring Peyton Manning and Eli Manning. Reebok's lead agency is McGarryBowen, but the company is switching to DDB, NY, beginning in 2014.

The Reebok-Spartan Race alliance was unveiled during an event in New York's Time Square that was attended by actress/model Brooklyn Decker; former New York Giants All-Pro Tiki Barber, Spartan Race Champion Hobie Call and Spencer Hendel, winner of the Obstacle Course event at the 2012 Reebok CrossFit Games.

Spartan Race was founded in 2010. The Series expects to attract 500,000 athletes in 2013, up from 350,000 in 2012, according to organizers. Spartan is a timed event series featuring races at four escalating distances in locations worldwide. The series culminates in a world championship finale with a prize fund of over $500,000.

“At Reebok, we recognize that the fitness landscape is changing. More and more, people are beginning to see fitness as part of their lifestyle rather than simply an activity,” Matt O’Toole, CMO for Reebok, said in a statement. “Spartan Race is at the forefront of this movement. It enables people to come together to experience fitness with a community of like-minded people — to take part in something that is challenging and daunting, but at the same time, inspiring and fun. This is what makes it so rewarding, and is a large part of what is fueling the incredible growth of the sport.”

"Spartan Race is at the forefront of this movement. It enables people to come together to experience fitness with a community of like-minded people."

According to Spartan Race founder Joe De Sena, “Reebok shares our vision — they think, act, and live exactly like we do down to the last detail. Both organizations believe that through fitness, ordinary people can realize their full potential and reap benefits throughout their lives"

De Sena said that Reebok would "help us expand globally, pursue our goals of making obstacle racing an Olympic sport, share the healthy living we promote, and rip people off their couches and do what human beings were made to do: run, jump, sweat and climb."

Back to Home Page