By Barry Janoff
May 3, 2016: As a follow to the launch of its "25,915 Days" campaign, Reebok has unveiled a survey that shows people need to spend more time exercising and, as the brand proclaims in marketing, "Honor your days."
According to Reebok, which places the average lifespan of people at 25,915 days — approximately 71 years — people spend an average of just 0.69% of their life exercising, about 180 of their 25,915 days.
Concurrently, people average 41% of their lives engaging with technology devices (mobile, tablet, laptop and other electronic devices), some or 10,625 of their 25,915 days.
Even more disparaging, people spend nearly 30% sitting, the equivalent of around 7,709 days, according to Reebok.
However, on the brighter side, the survey found that taking into account all of the usual activity that people do on an average day, people will amass the equivalent of climbing Mount Everest (29,029 feet) nearly 45 times, running the circumference of the Earth (24,901 miles) 1.9 times during their 25,915 days or going from the first floor to the top of the Empire State Building (1,250 feet) 1,657 times.
The survey included more than 9,000 respondents from the U.S., U.K., Canada, Germany, France, Mexico, Russia, Korea and Spain, according to Reebok.
"As a brand dedicated to promoting and supporting health and fitness around the world, we felt compelled to shine a light on the disparities between what we may aspire to achieve and what we're willing to do about it," Yan Martin, vp-brand management for Reebok, said in a statement. "It gives us a renewed urgency to get out there and live fuller, healthier lives. If we all traded in 30 minutes of phone time for a jog, we could actually help change the dynamics of global wellness."
Reebok's multi-media "25,915 Days" campaign is anchored by a 60-second spot that follows the life of one woman in reverse, from being a senior citizen back to a nursery room, chronicling her passion for running, celebrating her life from her golden years back to birth.
The spot highlights physically active events in her life, including participating in a Reebok Spartan Race, running through streets as she pushes her kid in a baby carriage, running through the woods (and encountering a bear), competing in school races and, in what was her first event, beating a boy in a race when she was a youngster.
Each event is accompanied by her age in days. It ends in a nursery filled with newborns and the text, "25,915: Days in the life of the average human. Honor the body you've been given."
The action is played out to "I Need Never Get Old" by Nathaniel Rateliff and the Night Sweats.
A dedicated Web site enables visitors to calculate the number of days they have lived. And, conversely, also calculate the number of days they have left to live, based on Reebok's calculations of averages of age, gender and location.
Among other findings in the Reebok survey:
• The average human will spend 6.8% of their lives socializing with someone they love, the equivalent of some 1,769 days.
• The average human will spend 0.45% of their lives having sex, or around 117 days in total.
• People in Mexico laugh on average more times per day than anyone else, 24 times, some 621,960 times over the course of 25,915 days.
• Russians dance more than anyone, averaging 15 times per month. They also sleep the most, on average 7 hours 5 minutes per night.
• People in the U.K. daydream more than any other nation, averaging 49 times per month.
• Americans spend on average the most on fitness, just over $16 a week.
According to Martin, the results from the survey offer a "renewed urgency to get out there and live fuller, healthier lives. If we all traded in 30 minutes of phone time for a jog, we could actually help change the dynamics of global wellness."
The lifespan cited by Reebok coincides with the most recent figures from the World Health Organization, which shows that, on the average, males around the world live 68.5 years and women 73.5 years.
The average lifespan is actually lower is many places — as low as an average of 51 years in Central Africa Republic and 46 years in Sierra Leone in West Africa — and higher in others, including Japan, where the male life expectancy is 80 years and the female life expectancy is 87, per WHO, which translates to approximately 29,200 and 31,755 days, respectively.)
Reebok Campaign Says You Live 25,915 Days, So Use Them To The Max
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