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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb262014

Reese's Hitting March Madness With Sweeps, Products, Final Four Takeover

By Barry Janoff

February 26, 2014: Hershey's brand Reese's will put its hoops money where its peanut butter cups are, unveiling initial elements to support the upcoming NCAA Div. I Men's Basketball Tournament that include a prize-laden sweepstakes, March Madness-specific products and title sponsorship of Final Four Friday.

Reese's, the official candy partner of the NCAA, is releasing Fan Edition Printed Cups, a line of peanut butter cups with basketball designs printed on them. Reese's said this would be the first time it is using "edible printing technology" for its peanut butter cups.

The product, which will come in ten different designs, will be available in Target and Walgreens stores now throughout the NCAA Division I Men's and Women's Basketball Championships.

Reese's will also launch a March Madness "Make the Crowd Go Wild" sweepstakes. Being offered are prizes including a 32-inch LG Plasma TV, basketballs, Reese's sweets and a gym bag loaded with workout goodies,. A grand prize offers a trip to the 2015 NCAA Men's Final Four, which will take place in Lucas Oil Stadium in Indianapolis. (Details here.)

The 2014 Final Four will be held in AT&T Stadium in Dallas April 5 and April 7.

In addition, Reese's has title sponsorship for Final Four Friday, a free event open to fans that includes one of the last practice sessions by the hoops teams that make it to the Final Four, comments from each head coach, on-court promotions and the Reese’s College All Star-Game, which stars the top Div. I senior basketball student-athletes from around the nation.

Reese's will support with TV, print, Internet, social media including Facebook and Twitter and other fan-specific activations.

Among the edible peanut butter cup designs are basketball jerseys, basketballs, March Madness brackets and such hoops terms as "Double Team," "Nothing But Net" and "Dual Threat." Fan Edition packaging includes the NCAA logo and a basketball player silhouette.

"We are very excited to introduce this new printing technology for Reese's college basketball fans, just in time for NCAA March Madness," John Maitrejean, senior manager for Reese's brand, said in a statement. "The basketball-related designs complement our role as the official candy partner of the NCAA and title sponsor of the Reese's College All-Star Game. This is new and exciting territory for us and one that holds a lot of promise for our fans."

NCAA top tier corporate partners are AT&T, Capital One and Coca-Cola.

In addition to Reese's, official marketing partners include Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, infiniti, LG, Lowe's, Nabisco, Northwest Mutual, Unilever and UPS.

Back to March Madness 2014

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