Hershey’s Sweetens Its CFB NIL Roster With Reese’s University ‘All-Reese Team’

By Barry Janoff

October 6, 2022: There have been a plethora of NIL deals signed since the platform became part of the NCAA landscape, but Reese’s arguably has the most unique.

The Hersey brand has signed to its Reese’s University Department of Intercollegiate Athletics roster a dozen college football players all named Reese.

The effort supports the limited-time edition Reese’s Footballs, now available nationwide.

According to the brand, “Our Reese-named team players are getting every player and fan’s dream contract, including Reese's Footballs and cups for the season and drip-worthy gear simply for having the best last name in the game.”

The roster includes:

• Andrew Reese, DB, Delaware State
• Brody Reese, DL, Tulsa
• Cameron Reese, DE, Troy
• Courtney Reese, RB, UNLV
• David Reese, LB, Florida
• James Reese IV, DB, Tennessee State
• John Reese Bellew, S, Auburn
• Max Reese, TE, Eastern Michigan
• Michael Reese, DE, Duke
• Otis Reese, S, Mississippi
• Quinton Reese, S, Liberty
• Richard Reese, RB, Baylor

For signing, their perks also include:

• A Reese’s Reese Chain: An ambassadors-only gold chain and pendant.

• Custom Game Day Blazer: A custom-tailored blaze orange Team Reese travel blazer.

• Cup-links: A pair of custom cufflinks in the legendary cup shape.

• Football Locker Fridge: A mini fridge custom-made to fit into a locker to keep Reese’s Footballs at the perfect temperature.

They also get to chant the Reese’s University motto: “Go Fighting Cuppies!”

(Full disclosure from Hersey: Reese's University is not a real university.)

“If anyone knows what snack in college football is the best, it’s going to be this team of athletes and it’s going to be Reese’s Footballs,” PB Letterman, Reese’s University AD, said via the University (which, again, is not a real university).

“Like I always say, the name on the front of the jersey is very important, but the name on the back can be great too.”

Back to Home Page