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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Mar182017

Reggie Miller Calls On Amazon Echo, Alexa For Assistance During March Madness

By Barry Janoff

March 18, 2017: Reggie Miller, a former NBA star and now a member of the broadcast crew covering the NCAA Div. I Men’s Basketball Tournament, drinks Coca-Cola, sleeps late and is a messy eater whose favorite song is "Kiss From a Rose" by Seal.

We know this because Miller shares that information in a new campaign from Amazon Echo that is breaking during March Madness on CBS and Turner Sports’ TBS, TNT and truTV.

Miller, a  member of the Naismith Memorial Basketball Hall of Fame, appears in a series of 15-second spots that show how he gets through his day with the assistance of Amazon Echo, which he uses to connect to the voice-controlled intelligent personal assistant service Alexa.

Amazon signed with the NCAA in 2014 as a corporate partner.

The TV spots are part of a larger multi-media campaign during the Tournament, including Internet, social media (#JustAskAlexa), NCAA March Madness Live available through Amazon Alexa devices and Alexa providing real-time tournament scores, schedule information and live radio feeds of the games.

Lead agency is Wongdoody, Seattle/Los Angeles, working with Amazon’s in-house creative department.

Seattle-based Amazon has used other broadcasters and analysts during previous March Madness campaigns, including Craig Sager, Steve Smith and Grant Hill in 2014 for Kindle Fire; Miller for Kindle Fire in 2015; and Smith and Hill last year for Echo.

Previous Amazon Echo ads have featured Alec Baldwin, Missy Elliott, Jason Schwartzman, Garth Brooks, Trisha Yearwood and Dan Marino.

In "Show Some Hustle," Miller is encouraged to refill his refrigerator with Coca-Cola by an over-the-top coach who appears in Miller’s kitchen. "Alexa, order some Coke," he says to his nearby Echo.

In "Reggie Comes Clean," he is eating a burger while watching March Madness on TV and drips sauce on his shirt. A basketball ref, who just happens to be in the living room, blows his whistle and says, "Excessive ketchup resulting in a possible stain." Miller asks Alexa to "order stain remover."

"Reggie Turns It Up" finds Miller making a sandwich in his kitchen, singing along to "Kiss From a Rose" playing over his Echo speaker. A college mascot appears and mimes for Miller to turn up the volume, which happens via a request to Alexa. Miller then goes into full karaoke mode by belting out the Seal song, using his mustard container as a microphone.

In "Reggie Is Not A Morning Person," two TV announcers are watching Miller asleep in bed. "Looks like Reggie is off to a sluggish start," one observes. Without moving, Miller asks Alexa, "Turn on the coffee maker." "That’s not in the playbook, but it should be," the second announcer says. His partner replies, "They don’t call him Cream-and-Sugar for nothing." The other guy offers, "They don’t call him Cream-and-Sugar" as Miller looks on from his bed.

Miller is also appearing in a new spot for State Farm, "Combinations."

March Madness Alexa Skill, available through Amazon Alexa devices, enables fans to ask March Madness and other questions related to scores and game results, along with direct access to play-by-play for all games provided by Westwood One.

Among them:

"Alexa, ask March Madness what games are on now?"

"Alexa, ask March Madness what's the score?"

"Alexa, ask March Madness for the score of the North Carolina game."

"Alexa, ask March Madness what time the Kansas game starts?"

Wynn Las Vegas and Amazon recently unveiled plans to equip all 4,748 hotel rooms at Wynn Las Vegas with Echo. According to Wynn Las Vegas,

“The introduction of this technology into every guest room . . . will be an industry first in the world, allowing guests of Wynn Las Vegas to control various hotel room features with a series of voice commands via Alexa, the brain behind Echo," offered a spokesperson from Wynn Las Vegas.

NCAA Corporate Champions are AT&T, Capital One and Coca-Cola.

NCAA Corporate Partners are Allstate, Amazon Echo, Buffalo Wild Wings, Buick (General Motors), Enterprise, Infiniti, Lowe’s, LG, Marriott, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s (Hershey), Unilever and Wendy’s.

Watch B-Dubs Put Real Time, Overtime Into March Madness

Capital One Will Survive Madness With Charles, Spike, Samuel L., Gloria Gaynor

Tourney Teams Get A Foothold With Nike, adidas, Under Armour

March Madness Marketers Set To Top $1.24B Record TV Spend

Q&A: Ivy League Learns Lessons From First Hoops Tourney

NCAA Plays In The Candy Aisle With Hershey

March Madness Means Money, More Beer, Pizza

NBA Back On The Road Again To 'Big Dance'

Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney


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