• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.


Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics




Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles


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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Survey: NFL The No. 1 Sport Among Fans, College Football Pushes MLB To Third

By Barry Janoff

September 10, 2015: A Harris Poll from Harris Interactive earlier this year indicated that pro football was the No. 1 sport in the U.S., with 32% of those surveyed selecting the NFL as their favorite versus 16% for MLB, which was a distant second.

A new survey from Mintel, seemingly not swayed by current NFL-related incidents regarding health, domestic violence, child abuse and "deflate-gate," shows an even more profound support for the NFL, with MLB falling to third behind college football.

However, the report, conducted in May, presents a case that leagues and teams must work harder to capture the next generation of fans and also to improve their in-stadium and in-arena experiences.

According to the Chicago-based research and consulting firm, 50% of adults in the U.S. who consider themselves to be sports fans say that pro football is their favorite, with the demographic split 62%-38% men-women.

Meanwhile, college football came in as the second-favorite sport with 35%, followed by professional baseball (32%) and professional basketball (30%).

In the Harris Poll, CFB was third (10%), auto racing fourth (7%) and the NBA fifth (6%).

The NFL also may be benefitting from early activations for its historic Super Bowl 50, being played this February.

"Our research shows that sports like college and professional football have strong fan bases among male and female sports fans and are as much of an American pastime as baseball," Lauren Bonetto, lifestyles and leisure analyst for Mintel, said in a statement.

In demographics surrounding other sports, the Mintel study indicates that 45% of men surveyed follow college football vs. 26% women. Men (43%) are twice as likely as women (22%) to be fans of professional baseball and professional basketball (40% men vs 21% women).

The Mintel numbers support those from IMG College, which show that college sports have 190 million fans, 89 million of whom are women. Sales of licensed college merchandise is a $4.6 billion industry, also according to IMG College.

Regarding the multibillion-dollar category of fantasy, the Mintel survey shows that male sports fans are more likely to play fantasy sports (23%) than women (13%), with men (45%) showing greater interest in game and player statistics than women (31%).

According to Bonetto, "The popularity of fantasy sports illustrates the level of dedication Americans have to sports overall and could lead to increased engagement as those in fantasy leagues may watch additional games to gain a competitive edge."

As for the next generation of fans, the Mintel study shows that sports leagues in the U.S. must step up efforts to get their attention.

In 2014, 32% kids age 6-11 watched sports on TV at least occasionally. That number is down from 39% in 2013, and is a sharp decline from 2008, when 45% children ages 6-11 reported watching sports, according to Mintel.

Leagues and teams must also raise their in-stadium and in-arena experiences to a higher level. Some 69% of fans prefer to watch games from the comfort of their own home rather than in person, per Mintel.

The Mintel study did have good news for beverage and food marketing partners of the NFL, CFB, MLB, NBA and others.

Among sports fans ages 21 and older, 63% report consuming alcoholic beverages while watching sports, with 50% of these fans drinking beer. In comparison, 54% of fans said they drink soda and 64% drink water while watching sports.

On the food side, 83% of fans snack while watching sports, with salty snacks No. 1 at 68%.

Chili comes in as the No. 1 non-snack, with 29% of those surveyed saying that's what they eat during games.

Sports is a great place for social interaction, be it in person or online.

According to Mintel, 46% — including 59% of Millennials — say that following sports is "more about being social than anything else."

Leagues and teams must raise their in-stadium and in-arena experiences. Some 69% of fans prefer to watch games at home rather than in person.

Among all sports fans, 74% agree that "following sports is a good way to bond with family and friends." That increases to 78% among Millennials.

In addition, 67% of Millennials agree that "following sports makes them feel more connected to their community," vs. 52% of sports fans overall who made that indication.

Millennial sports fans are the most likely generation to watch sports with others, including 45% who report watching with friends, compared to 34% of fans overall.

"Millennials tend to agree that following sports is about being social," said Bonetto. "Our data indicates Millennials prefer to watch sporting events as part of a larger group and gravitate towards social media in order to stay connected and engaged both online and offline."

Overall, though, sports fans are not going anywhere far from their TVs, computers or sports venues.

"Following sports is a widely popular tradition in the U.S. due to a rich history at both the collegiate and professional levels, as well as the notion that athletics embody the American ideals of hard work, perseverance and striving for greatness," said Bonetto.

Harris Poll: NFL Takes A Hit But Still Tackles MLB Among Fans

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