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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan232015

Survey: Super Bowl Catalyst For New Highs In Consumer Spending, Viewing, Activation

By Barry Janoff

January 23, 2015: While Tom Brady, Rob Gronkowski, Russell Wilson, Richard Sherman and their respective teams compete on the field in Super Bowl XLIX for the Lombardi Trophy, Anheuser-Busch, Pepsi, Unilever, Kia and a bevy of marketers will be competing on-air for the attention of viewers.

With companies spending upward of a record $4.5 million for 30 seconds of airtime, and possibly more than $330 million overall, to advertise on NBC during the Big Game, the stakes are high when it comes to such key metrics as brand awareness and conveying a call to action that turns watchers into buyers.

The early numbers, at least, look good for companies that have commercials running on Feb. 1.

The game between the defending NFL champion Seattle Seahawks and the New England Patriots will be the catalyst for what could be a record in viewing and spending, according to the just released Super Bowl Spending Survey from the National Retail Federation, the trade association that represents more than 1.6 million businesses worldwide.

Industry analysts predict the TV ratings might equal or surpass what translated to an average of 112.2 million viewers reported by the NFL and broadcast network Fox last year for Super Bowl XLVIII, which was the most watched Super Bowl and the most watched program in U.S. television history.

All told, NRF expects some 184 million people to be watching the game, which they said takes into account not just the traditional TV ratings numbers but the multitude of instances where numerous people will be gathered together around TV sets and other media outlets.

The amount of money people will spend in conduction with the Super Bowl will also reach a new high, with people potentially spending a average of $77.88 —  up from $68.27 last year — on such items as food, new TVs, athletic wear and decorations for Super Bowl parties, according to the NRF survey.

Total spending is expected to reach $14.3 billion, which the NRF said is an "extrapolation of U.S. population ages 18 and above."

Among those surveyed by Prosper Insights & Analytics for the NRF, 79.3% said they would purchase food and beverages, 10.8% would buy team apparel or accessories and 8.8% said they would acquire TVs to watch the game at home.

Meanwhile, nearly 43 million people are either planning to host a Super Bowl party or attend one, with another 13 million planning to watch the game at a restaurant, bar or other food establishment.

Calling it the "second biggest eating day of the year after Thanksgiving," the National Chicken Council said that on Super Bowl Sunday 1.25 billion wings will be eaten, 56% with ranch dressing, the equivalent of putting 572 wings on every season in all 32 NFL stadiums. According to Harry Balzer, chief industry analyst and vp for research and analysis firm The NPD Group, "We know wing consumption increases more than other foods during the Super Bowl."

As for those $4.5 million spots, 77.1% of those surveyed say they look at Super Bowl commercials as entertainment, and 20.1% feel that the commercials make them more aware of the advertiser’s brand.

“With renewed confidence in the economy and the outlook for 2015, consumers are looking forward to some good old-fashioned fun with their friends and family to celebrate the big game,” Matthew Shay, president and CEO for the Washington, D.C.-based NRF, said in a statement. “Retailers will take full advantage of the expected traffic from avid fans by making sure they have adequately invested in décor, party food and accessories and other Super Bowl-related inventory.”

And as for Pepsi's investment of title sponsorship of the Super Bowl Halftime Show, this year starring Katy Perry, 11.9% of those surveyed say it is the most important part of the game.

Last year, a record viewership of 115.3 million watch the Pepsi-sponsored half time show with Bruno Mars, which topped the 114 million who watched Madonna during Super Bowl XLVI and the 110 million viewership during Beyoncé's performance during Super Bowl XLVII.

Of, course, there are people who do not have favorable opinions of the commercials, including 16.6% who feel that advertisers should save their money and pass the savings along to the consumers and 9.7% who believe the commercials make the game last too long.

Broken down by demographics, adults ages 18-24 plan to spend an average of $95.92; people 25-34 will spend an average of $101.54 and the 35-44 age range will come in with an average spend of $102.82, according to NRF..

“More viewers than ever are planning to tune in on game day this year as these connected consumers reach to multiple channels to join in with other fans and follow their favorite national brands,” Pam Goodfellow, principal analyst for Prosper Insights & Analytics, said in a statement. “Beyond the game, viewers will use this day to catch up with friends and family and treat themselves to their favorite game day treats.”

The survey was conducted for NRF among 6,375 people from Jan. 6-13, 2015 (with a margin of error of plus-or-minus 1.3 percentage points).

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