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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan232015

Survey: Super Bowl Catalyst For New Highs In Consumer Spending, Viewing, Activation

By Barry Janoff

January 23, 2015: While Tom Brady, Rob Gronkowski, Russell Wilson, Richard Sherman and their respective teams compete on the field in Super Bowl XLIX for the Lombardi Trophy, Anheuser-Busch, Pepsi, Unilever, Kia and a bevy of marketers will be competing on-air for the attention of viewers.

With companies spending upward of a record $4.5 million for 30 seconds of airtime, and possibly more than $330 million overall, to advertise on NBC during the Big Game, the stakes are high when it comes to such key metrics as brand awareness and conveying a call to action that turns watchers into buyers.

The early numbers, at least, look good for companies that have commercials running on Feb. 1.

The game between the defending NFL champion Seattle Seahawks and the New England Patriots will be the catalyst for what could be a record in viewing and spending, according to the just released Super Bowl Spending Survey from the National Retail Federation, the trade association that represents more than 1.6 million businesses worldwide.

Industry analysts predict the TV ratings might equal or surpass what translated to an average of 112.2 million viewers reported by the NFL and broadcast network Fox last year for Super Bowl XLVIII, which was the most watched Super Bowl and the most watched program in U.S. television history.

All told, NRF expects some 184 million people to be watching the game, which they said takes into account not just the traditional TV ratings numbers but the multitude of instances where numerous people will be gathered together around TV sets and other media outlets.

The amount of money people will spend in conduction with the Super Bowl will also reach a new high, with people potentially spending a average of $77.88 —  up from $68.27 last year — on such items as food, new TVs, athletic wear and decorations for Super Bowl parties, according to the NRF survey.

Total spending is expected to reach $14.3 billion, which the NRF said is an "extrapolation of U.S. population ages 18 and above."

Among those surveyed by Prosper Insights & Analytics for the NRF, 79.3% said they would purchase food and beverages, 10.8% would buy team apparel or accessories and 8.8% said they would acquire TVs to watch the game at home.

Meanwhile, nearly 43 million people are either planning to host a Super Bowl party or attend one, with another 13 million planning to watch the game at a restaurant, bar or other food establishment.

Calling it the "second biggest eating day of the year after Thanksgiving," the National Chicken Council said that on Super Bowl Sunday 1.25 billion wings will be eaten, 56% with ranch dressing, the equivalent of putting 572 wings on every season in all 32 NFL stadiums. According to Harry Balzer, chief industry analyst and vp for research and analysis firm The NPD Group, "We know wing consumption increases more than other foods during the Super Bowl."

As for those $4.5 million spots, 77.1% of those surveyed say they look at Super Bowl commercials as entertainment, and 20.1% feel that the commercials make them more aware of the advertiser’s brand.

“With renewed confidence in the economy and the outlook for 2015, consumers are looking forward to some good old-fashioned fun with their friends and family to celebrate the big game,” Matthew Shay, president and CEO for the Washington, D.C.-based NRF, said in a statement. “Retailers will take full advantage of the expected traffic from avid fans by making sure they have adequately invested in décor, party food and accessories and other Super Bowl-related inventory.”

And as for Pepsi's investment of title sponsorship of the Super Bowl Halftime Show, this year starring Katy Perry, 11.9% of those surveyed say it is the most important part of the game.

Last year, a record viewership of 115.3 million watch the Pepsi-sponsored half time show with Bruno Mars, which topped the 114 million who watched Madonna during Super Bowl XLVI and the 110 million viewership during Beyoncé's performance during Super Bowl XLVII.

Of, course, there are people who do not have favorable opinions of the commercials, including 16.6% who feel that advertisers should save their money and pass the savings along to the consumers and 9.7% who believe the commercials make the game last too long.

Broken down by demographics, adults ages 18-24 plan to spend an average of $95.92; people 25-34 will spend an average of $101.54 and the 35-44 age range will come in with an average spend of $102.82, according to NRF..

“More viewers than ever are planning to tune in on game day this year as these connected consumers reach to multiple channels to join in with other fans and follow their favorite national brands,” Pam Goodfellow, principal analyst for Prosper Insights & Analytics, said in a statement. “Beyond the game, viewers will use this day to catch up with friends and family and treat themselves to their favorite game day treats.”

The survey was conducted for NRF among 6,375 people from Jan. 6-13, 2015 (with a margin of error of plus-or-minus 1.3 percentage points).

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